1,721,034 research outputs found
Quantity controls in imperfectly competitive economies
No full textStudi & Discussioni no. 125, Department of Economics, University of Florenc
Internazionalizzazione, Marca e Made in Italy: gli esiti di un’analisi empirica sullo sviluppo delle imprese italiane di abbigliamento
No full textBranding, retailing e Made in: gli esiti di una ricerca empirica sull’internazionalizzazione delle imprese del Made in Italy nei mercati francese e russo
No full textStakeholder engagement in green place branding:a focus on user-generated content
Full text linkThe purpose of this research is to investigate how the green image of a city can affect potential visitors' attitude toward the city in the context of user‐generated content. The study adopts a 2 × 2 experimental design in which the greenness of the city image and the social distance between the users and the authors of social media content are examined. The results demonstrate that green image has a significant effect on attitudes toward cities. Moreover, the effects of social media content vary according to the perceived social distance between the author of the post and potential visitors. This study contributes to the literature by assessing the role that social media content plays in place branding and communication. Furthermore, it provides relevant insights on how institutions should enhance the sustainable resources of cities with their environmental policy and encourage the generation of content from various stakeholders to contribute to the development of a city's image
Should I Stay or Should I Go? The Effect of Allied Brands Negative Publicity on Brand Managers’ Decision-Making
No full textThis study examines why, and under what conditions, managers of focal brands decide to maintain the alliance with the partner brand when the latter is involved in negative publicity. The literature on brand alliances demonstrates the presence of crisis spillover effects on each partner in the case of negative publicity, suggesting dropping the offending brand to avoid any bad associations related to the negative publicity. However, research evidence on such negative effects in the B2B context is scarce. Drawing on attribution theory and reasoning style, this paper shows through two experiments (Study 1, N = 100; Study 2, N = 160) how the high (vs. low) severity of the allied brand’s negative publicity activates an internal causal attribution process, which leads managers of focal brands to drop the offending partner. However, when brand managers are characterized by an analytic (vs. holistic) reasoning style, this path is overturned. Adopting a managerial perspective regarding the implications of negative publicity for B2B relationships, this study provides new insights into how the severity of partner brand negative publicity influences managers’ decision-making, via casual attribution. The paper thus offers managers actionable guidelines (i.e., enhancing the analytic reasoning style) to reduce the risk of terminating a profitable alliance
Internazionalizzazione, Marca e Made in Italy: gli esiti di un’analisi empirica sullo sviluppo delle imprese italiane di abbigliamento
No full textQuesto lavoro intende analizzare gli effetti dell’adozione di strategie di internazionalizzazione basate sulla marca e sul Country of Origin, con particolare riferimento ad un campione di imprese italiane di abbigliamento. In particolare, il paper si basa su una secondary data research, il cui obiettivo è quello di verificare se le imprese che adottano strategie di internazionalizzazione e di marca legate al Made in Italy ottengano performance difformi rispetto alla media settoriale
Strategie e processi di internazionalizzazione delle imprese del made in Italy nel mercato francese e nel mercato russo
No full textIl capitolo prende in considerazione le strategie ed i processi di internazionalizzazione delle imprese del made in Italy nel mercato francese e nel mercato russ
Il retailing internazionale delle imprese del made in Italy: evidenze dal mercato francese e russo
No full textIl capitolo presenta evidenze empiriche sul retailing internazionale delle imprese del made in Italy nel mercato francese e russ
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