87 research outputs found
Collaborazioni di Ricerca & Sviluppo nell’industria biotecnologica: i settori agro-alimentare e farmaceutico
No full textTHE EVOLUTION OF THE SOFA-TV IN THE NEW DIGITAL SCENARIO
No full textThe traditional television is now at a turning point because the introduction of digital
technology has changed the competitive context: it has modified the bargain power of the
traditional players by offering new opportunities to the new entrants and imposing new
strategies to the existing ones. This paper, basing on 32 case studies and the census of Sat TV,
DTT and IPTV offerings, aims at describing the current state of channel offerings,
individualizing the principal players and identifying their strategies, thus allowing us to give a
few predictions as to the possible future changes in the industry. The analysis will have a
general applicability, as the considerations made are not particularly country-specific, although
performed within the Italian context, one of the most advanced in the development of digital TV
platforms
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