566 research outputs found
Euro/US style supermarket pharmacies inevitable
European or US-style supermarket pharmacies are inevitable in Australia, says a retailing expert – but customers aren’t necessarily attracted to supermarkets for their health needs. Dr Gary Mortimer, senior lecturer at the QUT Business School, Advertising, Marketing and Public Relations, wrote a piece in retailing publication Inside FMCG about the supermarket of the future – which will among other innovations include a strong focus on providing convenience to time-poor consumers
Keep calm and keep shopping – how elections impact retail sales
It is well known that retail sales have regular cycles that can be disrupted by external events, such as federal elections. While anecdotally it has been suggested that uncertainty around elections causes shoppers to close their wallets and purses, there appears very little evidence either domestically or globally to support the claim that an election campaign will negatively impact consumer spending..
Taste over waste: Ugly food movement winning friends
Consumer driven food trends are nothing new. “Organics”, gluten-free, and more recently buying “local” have all captured consumers, encouraging supermarkets around the globe and in Australia to respond. But the next emerging European food trend that may have the biggest impact on what we buy each week is “ugly food”
Sorry Joe, consumer spending will disappoint Santa this Christmas
Treasurer Joe Hockey called on shoppers this week to “not let Santa down” and asked them to spend up big at the stores this Christmas. Unfortunately, the latest retail and consumer confidence data indicate his calls are falling on deaf ears. Westpac’s Consumer Confidence Index shows pessimists outnumber optimists. This has been the case for the last nine months. The index was up 1.9% in November, but still well below its level a year ago
Examining the impact of trust and perceived risk on purchase intentions of unscheduled medicines in supermarkets
Background: Community-based pharmacies are facing the challenge of maintaining market share and consumer relevance as supermarkets continue to increase their product ranges of unscheduled and complementary medicines within their healthcare category.\ud
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Aim: The aim of this paper is to empirically explore the drivers and barriers of purchase intentions, namely trust and perceived risk, of unscheduled medicines in a supermarket. \ud
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Method: Data were collected via an in-store, intercept survey of 310 supermarket shoppers in Australia. Confirmatory Factor Analysis (CFA) including a measurement and structural model test was employed using AMOS software package. \ud
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Key findings: This study found respondents who purchased unscheduled medicines in a supermarket did so because they perceived employees were competent to provide products and surprisingly, were knowledgeable about such products. Further supermarkets had the ability to provide products and effectively process transactions. Respondents indicated that the provision of information and benevolence were not drivers of purchase intention. Two barriers that negatively impacted on shoppers’ intentions to purchase unscheduled medicines in a supermarket were identified, psychological risk and social risk. Herein, shoppers indicated that purchasing unscheduled medicines in a supermarket did create mild anxiety and concerns about social acceptance. In contrast, time and physical risk were not considered barriers of purchase intentions. \ud
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Conclusions: This is the first study to examine the drivers and barriers of purchase intentions of unscheduled medicines in a supermarket. This present study provides a comprehensive model of purchase intentions of unscheduled medicines and recommends directions for pharmacy practitioners to compete against supermarkets
Ready, steady, shop: shopping as sport
Do you approach shopping as if it is a competitive, sport-like activity? Or perhaps you attach social or emotional value in being recognised by your friends and peers as a great shopper, a proficient or efficient shopper? If so, you could be a “sport shopper”, according to an academic paper presented at an international conference earlier this year. This shopper can recount in detail where and when they purchased items - and most importantly, how much they saved. For this shopper, it is not about spending the least, but saving the most. This new “type” should not be confused with the economic shopper; constrained financially and forced to seek out low prices and generic products. And they are definitely not the recreational shopper, who enjoys shopping as a fun activity, engaging in the task to reduce stress and seek pleasure
Predicting the last brand standing in the supermarket price wars
On January 26, 2011, grocery retailer Coles fired the first salvo in what would soon be dubbed the “supermarket price wars” by reducing the price of its own-brand milk to A$1 per litre. Woolworths immediately responded. In the three years since, grocery prices have been tumbling, with 85 cent bread being the latest “sacrificial lamb”. This period of intense competition has brought about not just lower grocery prices, but a senate enquiry, and increasing media and analyst interest
Do shoppers trust supermarkets to provide healthcare products?
Health care has become an important category for supermarkets worldwide with a market size of USD1.226 trillion by 2018. While supermarkets globally have moved quickly to take advantage of in-store pharmacies, Australia represents an interesting marketplace in which supermarkets are prevented from either owning or embedding in-house pharmacies into their stores. Constrained by legislation, Australian supermarkets have moved to increase their product ranges of unscheduled and complementary medicines within their healthcare category
Is Aldi’s move to woo cashed-up shoppers a risk?
While Aldi’s launch of their new “trial” stores may seem to be an attempt to capture middle income shoppers, it may end in disaster. Aldi’s four new trial stores located in Queensland, NSW, ACT and Victoria, will offer improved lighting, larger layouts and an expanded offering of fresh food including extending produce ranges, in-house bakeries and premium brands. Employing Nielsen’s 2014 Homescan Report, Aldi have determined that only 30% of their customers were now considered “low-income shoppers”. Some 34.4% were from middle-income households and the remaining 35.6% now had household incomes greater than AUD$90,000 a year - a segment which has grown by 6.7% since 2011. So this probably the reason for Aldi’s foray into new stores and ranges. However, such a move is considered risky
Will supermarkets go the extra aisle?
The drastic social and demographic changes of the past few decades have radically changed traditional gender roles within the family structure in Australia.In the process, they have also changed the way we shop
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