1,721,041 research outputs found
Notula 1940-1941. Genista gasparrinii (Guss.) C. Presl (Fabaceae)-Genista thyrrena Vals. subsp. pontiana Brullo & De Marco (Fabaceae). Notulae alla Cheklist della flora italiana: 14.
No full textGenista gasparrinii (Guss.) c. Presl
(fabaceae)
- a cam. – specie da escludere dalla flora
della campania, indicata per errore.
la specie, strettamente endemica della costa
di Palermo (valsecchi, 1993), è stata indicata
recentemente per l’isola d’ischia (Napoli) da
ricciardi et al. (2004), i quali hanno ipotizzato
possa trattarsi di pianta introdotta. infatti, la specie è
riportata per la campania come entità naturalizzata
(coNti et al., 2007). in realtà, tanto l’analisi morfologica
quanto quella molecolare (condotta mediante
l’utilizzo di marcatori nucleari e plastidiali (de
castro et al., in prep.), permettono di attribuire questa
popolazione piuttosto a G. tyrrhena vals. subsp.
pontiana Brullo & de marco, come peraltro suffragato
da evidenze storiche (vedi notula successiva).
1941. Genista tyrrhena vals. subsp. pontiana
Brullo & de marco (fabaceae)
+ a cam: isola d’ischia, Baia di s. montano
(lacco ameno) (utm: 33t 405.4512), pendii aridi
su rocce vulcaniche, 30 m, 16 sep 2011, R.
Vallariello, M. D’Aquino (fi, NaP); ibidem, 27 apr
1996, G. Vallariello (NaP, sub G. gasparrini). –
specie esotica naturalizzata nuova per la campania.
Questa entità, endemica dell’arcipelago pontino,
è stata recentemente descritta in Bacchetta et
al. (2011), discriminando le popolazioni laziali di G.
tyrrhena da quelle delle eolie, dove è presente la sottospecie
nominale. il secondo reperto citato nella
presente comunicazione fu raccolto da uno degli
autori della prima segnalazione di G. gasparrinii in
campania (Ricciardi et al., 2004) e si riferisce all’unica
stazione nota per la regione. in base alle notizie
raccolte, la specie fu introdotta presso l’isola di ischia
dall’isola di Ponza dopo l’ultima guerra per mano di
un confinato politico (duca luigi silvestro
camerini)
Isolation and characterization of nuclear microsatellite loci for the short-range endemic Asperula crassifolia L. (Rubiaceae).
No full textAsperula crassifolia L. (Rubiaceae) is a narrowly endemic species whose distribution is limited to southern Italy. Data concerning relative abundance, or related to the genetic structure of the populations are still
lacking, although rarity of the species is clear. We isolated 13 microsatellite loci for this species, tested on 30 individuals; all loci resulted polymorphic with a number of alleles per locus ranging from 3 to 15. Observed heterozygosity ranged from absence to 1.0 and null alleles were estimated to occur at some loci. The 13 markers listed in
this paper will be used to evaluate population structure in A. crassifolia, in order to clarify evolutionary
An omnichannel approach for value propositions.
No full textService marketing literature suggests that omnichannel approach (Verhoef et al., 2015) can influence engagement metrics such as, among others, awareness, conversions, cross-channel, customer retention, customer lifetime value (Ailawadi and Farris, 2017; Broussard 2016) and can generate a positive word-of-mouth (advocacy) and a higher revisit rate (Sopadjieva et al., 2017). Starting from the point that “a customer is always a co-creator of value” (Vargo and Lusch 2006), firms are trying to combine physical and digital touch points (Verhoef et al., 2015) with the aim of providing the customer a seamless experience with no barriers between channels (Rodríguez-Torrico et al., 2017 Ailawadi and Farris, 2017; Lemon and Verhoef, 2016; Beck and Rygl, 2015) which lead to greater engagement and value co-creation (Payne et al., 2017; Nordgren and Johansson, 2017). The aim of this work is to analyse how the omnichannel strategy, as a communication proposition, can influence customers’ value through the lens of S-D Logic
Novel approaches in profiling in museums
No full textUser profiling is a very important marketing strategy and should be a continuous and always updated
activity as through profiling it is possible to get a perfect identikit of consumers, and this allows companies
to know about their needs and undertake marketing strategies tailored to their tastes and habits.
These considerations are ever more real in the cultural heritage sector: with an accurate profiling process,
a personalization of the service can also be achieved in the museum context, with a communication
strategy based on collaboration and adaptation between museum and visitor. The authors started
from the analysis of the literature to build and propose an original managerial model for user profiling
based on the joint analysis of four dimensions related to the topic (type, data collection tool, type of
data collected, and levels of implementation). The findings emerged from the literature review, and the
model was cross-referenced with the data relating to the MANN (National Archaeological Museum of
Naples), the exploratory case study
Omni-channel communication in cultural services.
No full textThe research aims to underline the increasing importance of digital communication in stimulating service experience in museums (Siu et al., 2013; Di Pietro et al., 2014). The museums’ need to attract audience is an emerging issue, especially as the European Union has launched different funding programmes on the audience development (Bamford and Wimmer, 2012).
Museums challenges to develop new communication strategies and the innovative initiatives cultural managers are experimenting to attract visitors seem to be increasingly related to the already known concept of omnichannel communication in retailing (Verhoef et al., 2015). These features are even more relevant for the twenty autonomous public museums in Italy, as the autonomy in the resource management has been the driving force for the development of new initiatives, especially concerning communication.
This research analyses the impacts of the different communication initiatives of the National Archaeological Museum of Naples (MANN) through the lens of omnichannel strategies
Digital communication and museum experience. A multichannel approach.
No full textToday, tourists can no longer be considered passive recipients of proposals, but co-creators of travel experience (Campos et al., 2018; Prebensen et al., 2018). For this reason, companies and cultural organizations need to adopt a «multichannel» strategy that is able to attract the tourists towards the value proposition, combining physical and digital channels in order to offer a personalized consumption experience, without barriers between the different communication channels, to create engagement and building relationships of trust (Evans et al., 2011). These features are even more relevant for the twenty autonomous public museums in Italy, as the museums’ need to attract audience is an emerging issue, as the European Union has launched different funding programs on the audience development (Bamford and Wimmer, 2012), and the autonomy in the resource management has been the driving force for the development of new initiatives, especially concerning communication. Particularly, one of the main effects of the Ict impact on the cultural tourism offer system is the evolution from traditional communication tools to digital ones, the transition from top-down to bottom-up approaches, and from single-media messages to those multimedia ones (Rentschler, 2007). Object of the work is to understand the potential of this emergent marketing approach (Napolitano and De Nisco, 2017), with the aim of offering the museum experience as special tourist product. In this regard, we used a survey (dataset of 1,200 respondents) to analyze the visitors’ choice of the National Archaeological Museum of Naples who intercepted at least one digital marketing channel in 2019, divided into 4 clusters (Gen-Z, Millennials, Gen-X, Babyboomers). Evidence shows that digital technologies are confirmed to be able to facilitate interactions with/among cultural tourists and that the multi-channelling is an advantage to get in touch with all types of target audience (Wickham and Lehman, 2015). The use of a digital multichannel communication strategy would allow museum managers to respond more effectively to the needs of tourists and to oriented them towards omnichannel strategy
Omnichannel communication for cultural organizations.
No full textThe research aims to underline the increasing importance of digital communication in stimulating service experience in museums (Siu et al., 2013; Di Pietro et al., 2014). The museums’ need to attract audience is an emerging issue, especially as the European Union has launched different funding programmes on the audience development (Bamford and Wimmer, 2012).
Museums challenges to develop new communication strategies and the innovative initiatives cultural managers are experimenting to attract visitors seem to be increasingly related to the already known concept of omnichannel communication in retailing (Verhoef et al., 2015). These features are even more relevant for the twenty autonomous public museums in Italy, as the autonomy in the resource management has been the driving force for the development of new initiatives, especially concerning communication. We conducted a single exploratory case study of a communication project developed by one of these italian public museum, the National Archaeological Museum of Naples, and we analysed the impacts of the different communication initiatives of the Museum through the lens of omnichannel strategies
Phylogeny of Asperula L. sect. Cynanchicae (DC.) Boiss.: a starting effort
No full textOne of the most puzzling issues in phylogenetics and systematics is the reconstruction of interspecific relationships between entities extremely similar from a molecular point of view; this affinity is not always associated to a morphological resemblance. We faced this problem in the investigation of phylogenetic history of the genus Asperula L. (Rubiaceae) sect. Cynanchicae (DC.) Boiss.; for many members of the section, interspecific differentiation is truly subtle and discrimination is too often founded on obscure quantitative traits. Moreover, a hybrid and/or introgressive nature of some entities is suspected (e. g., Bernardoet al., 2010). Phylogenetic analysis was conducted mainly in a Bayesian framework (Ronquist & Huelsenbeck, 2003), which gave a higher supports for several clades, but methods based on maximum parsimony and maximum likelihood were also used. Basically, first outcomes indicate a global weak resolution of the relationships (i.e., various clades are collapsed or barely resolved). Unsurprisingly, clades including taxa with distinctive morphological traits (e. g., various Russian and some Greek taxa) exhibit a satisfactory resolution. A possible explanation for this low molecular variability could be sought in the relatively recent divergence of some entities; however, the presence of various autapomorphies in some terminal taxa may even suggest the opposite. An additional interpretation, especially in conditions of sympatry, would be the occurrence of hybridization and introgression. Apart from the necessity to find discriminating markers which may lead to a more resolved (and robust) phylogenetic hypothesis, we started to develop a microsatellite library to investigate the most difficult cases, in terms of low interspecific variability (Yaoet al., 2008). In these cases, we will be going to compare the interspecific differentiation with the pattern of variations between populations of the same speci es, in the effort to reach a phylogeographic hypothesis
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