1,721,001 research outputs found
THE SHORT FOOD SUPPLY CHAINS’ PHENOMENON: A MULTIDISCIPLINARY APPROACH TO EXPLORE CONSUMER BEHAVIOUR AND PREFERENCES
Full text linkL’odierna sfiducia dei consumatori verso i sistemi agroalimentari industriali e la loro crescente riflessività o “quality turn”, hanno portato negli ultimi anni allo sviluppo delle filiere corte (FC), in alternativa ai mercati convenzionali. Le FC hanno la capacità di aumentare la sostenibilità dei sistemi convenzionali in termini sia di equità socio-economica sia di sviluppo ambientale e locale, incontrando le abitudini e le motivazioni di acquisto del consumatore post-moderno, le quali sono per definizione molto eterogenee. Viepiù, la nuova Politica Agricola Comunitaria 2014-2020 incoraggia oggi la promozione delle FC, attraverso specifici supporti finanziari previsti all’interno del secondo pilastro, al fine di favorire uno sviluppo sostenibile. Questa ricerca indaga, attraverso un approccio multidisciplinare, le preferenze e il comportamento del consumatore verso l’acquisto in questi canali di vendita alternativi. Sulla base di alcuni risultati preliminari di natura qualitativa, tale ricerca esplora più in dettaglio determinati fattori che influenzano il comportamento del consumatore (sostenibilità, fiducia, equità). L’obiettivo più ampio è quello di fornire nuova conoscenza sulle FC, focalizzando l’attenzione in particolar modo all’Italia, al fine di spiegarne il crescente appeal sul consumatore e il continuo sviluppo. Questa ricerca passa da un approccio socio-psicologico (Teoria del Comportamento Pianificato) alla teoria economia, applicando la tecnica dell’esperimento di scelta basato su un mercato ipotetico e relativo ai mercati dei contadini. È stato svolto anche un confronto tra Italia e Brasile e Italia e Germania. I risultati mostrano l’importante ruolo della sostenibilità e della fiducia nell’influenzare gli acquisti alimentari presso le FC, cosi come una rinnovata enfasi su alcuni fattori legati al marketing tradizionale (contatto diretto con il produttore) e la possibilità per i consumatori di contribuire al reddito degli agricoltori.In recent years, the erosion of consumers’ confidence in industrialized agro-food systems and their increasing reflexivity known as “quality turn” have led to the promotion of Short Food Supply Chains (SFSCs) as opposite to conventional markets. SFSCs have the potential to enhance the sustainability of conventional food systems in terms of socio-economic equity and environmental and local development, addressing post-modern consumer’s habits and purchasing motivations that are extremely heterogeneous in natures. In addition, the renewed EU Common Agricultural Policy 2014-2020 encourages the promotion of SFSCs for the first time through a specific financial support within its II pillar, providing a publicly funded stimulus for sustainable development. This research aims at contributing to the growing literature on SFSCs, investigating consumer preferences and behavior towards purchasing food in such alternative schemes through a multidisciplinary approach. Based on some preliminary qualitative findings, this research explores the importance of some major drivers in influencing consumers’ preferences and purchasing behavior (i.e., sustainability, trust, fairness) more in depth. The broader objective is to provide new knowledge around SFSCs’ growing appeal among consumers, focusing especially on Italy, to explain their recent increasing in number. From a socio-psychological approach, i.e. the Theory of Planned Behavior, the research turns to economic theory with a choice experiment (CE) based on an hypothetical market situation and focusing on farmers’ markets. Italian consumers have been also compared with Brazilian and German consumers. Generally speaking, findings show the important role of sustainability and trust in influencing food purchases at SFSCs, as well as consumers’ renewed emphasis on both some traditional marketing patterns (i.e., face-to-face interactions with the producer) and the possibility to contribute to farmers’ income
Exploring consumers' attitude towards purchasing in short food supply chains.
Full text linkThis work investigates consumers’ attitudes that influence the intention to buy food in Short Food Supply Chains (SFSCs), instead of conventional market chains. A review of relevant literature summarizes research concerning SFSCs’ meanings and impacts. According to the Theory of Planned Behavior, a survey was carried out among university students in Italy in order to validate a pilot questionnaire and test attitudinal variables having significant effect on behavioral intention linked to SFSCs’ preference. Results show that sustainability, convenience and local development play a key role in the intention that drives short chains’ shopping preferences. © 2015, SRAC - Societatea Romana Pentru Asigurarea Calitatii. All rights reserved
Toward the implementation of the income stabilization tool: An analysis of factors affecting the probability of farm income losses in Italy
Full text linkOver the last years, EU agricultural farms suffered an increased sensitivity to market fluctuations in terms of both production flows and incomes, due especially to climate change and market globalisation. In addition to previous instruments as insurances and mutual funds, the new reform of European Common Agricultural Policy 2014-2020 proposes a new instrument, namely the Income Stabilisation Tool (IST), in order to specifically support farmers' severe income drops. This study aims at contributing to the lively debate on risk management linked to the implementation of the IST by estimating the probability of income loss in relation to farm attributes in Italy
The new EU innovation policy for farms and SMEs' competitiveness and sustainability: The case of Cluster Agrifood Marche in Italy
No full textNowadays, the agrifood is the second most important manufacturing sector in Italy and the one that, despite the current economic crisis,
can boast a positive performance thanks to the “Made in Italy” brand. However, the agrifood sector is affected by the need of innovation
that is the main driver of productivity growth and competitiveness. In this context, improving regional networks as clusters is therefore a
way to gain innovation competence. This work aims to explore the needs for innovation in the Marche agrifood sector in Italy. The
findings are drawn from a survey conducted within the members of the Cluster Agrifood Marche. The results show that agrifood SMEs
need to adapt their strategies, focusing on different innovation aspects, in order to meet consumer requirements, to develop high quality
food and to compete in the global market
Around the economic sustainability of italian viticulture: Do farm strategies tackle income risks?
No full textDue to the increasing price and income volatility that affect the agricultural sector, nowadays the reformed CAP 2014-2020 puts new emphasis on risk management in agriculture, especially to cope farmer income risk, with the introduction of the new income stabilization tool (IST). Althought it has been applied in Italy, still any experience exists. In order to contribute to the growing debate around the feasibility of IST implementation, this paper aims at investigating factors that affect the probability of income loss for italian farms specialised in viticulture. The analysis consideres the farm value added to measure income volatility and, in particular, it focuses on some strategies that are commonly adopted by farmers as sef-coping tools. Results show that such strategies do not reduce income risk actually as they merely increase farm productivity. It follows that the adoption of specific risk management tools as IST can represent a possible solution. © 2017, SRAC - Societatea Romana Pentru Asigurarea Calitatii. All rights reserved
Insights on the alleged imitation of prosecco wine name: The case of the German market
Full text linkProminent on the agenda in recent times has been the question of the widespread use of alleged imitations of Prosecco name on wine bottles sold in Germany. This question has attracted even the interest of Italian producers lately, who denounce the evoking effect of such name imitations of the original PDO wine. This paper examines the impact of some product characteristics and those related to the purchasing place on wine price, applying a hedonic price model to homescan data related to the German market in 2013. Findings suggest that the alleged name
imitation has a premium price, thus getting a free ride on brand reputation at the expense of the original Italian wine
Consumer acceptance of fungus-resistant grape wines: Evidence from Italy, the UK, and the USA
No full textWhile there is evidence of consumers’ interest in wine sustainability, acceptance of innovations in wine production is not guaranteed. The current study addresses this issue by analyzing consumers’ acceptance of fungus-resistant grape (FRG) wines, a sustainable innovation that can substantially reduce the need for chemical inputs in viticulture. To do so, by means of an online survey including large samples of regular wine drinkers in Italy (N = 752), the UK (N = 858) and the USA (N = 856), the study compares individuals’ preferences for conventional wines with preferences for FRG wines. The study also explores whether FRG wine acceptance is influenced by informal or formal purchase occasion, by different types of information regarding the product, and by individual attitudinal characteristics. The findings show a general acceptance of FRG wines among consumers. In particular, consumers’ preferences for FRG wines on formal occasions are not significantly different from their preferences for conventional wine, whereas on informal occasions, consumers prefer FRG wines over conventional wines. Regarding the impact of information on participant choice, participants informed about the potential effects of FRG on sensory wine characteristics had lower preferences for FRG wines than those who read an information script regarding crop biodiversity. Last, individuals’ sustainability concerns and food technology neophobia had positive and negative influences on FRG acceptance, respectively. Overall, this research provides wineries, nurseries and policy-makers with important insights concerning the market potential of FRG wines in three key markets
Re-adjusting risk management within the CAP: evidences on the implementation of the Income Stabilisation Tool in Italy
No full textn order to contribute to the literature on the Income Stabilisation Tool (IST),
this study investigates which is the better geographical dimension of a sector-
-specific instrument. In particular, the study focuses on Italian farms specialised
in viticulture over the period of 2011-2014, estimating their income losses, the
level of indemnification and the average fee due to farmers. We also compare
the hypothesis of both a national IST and five different macro-regional funds,
considering the threshold for indemnification at 30% and 20%. Results suggest
a strategy to establish a double mechanism where macro-regional funds can
guarantee more tailored fees for farmers (specific for different geographical are-
as and level of riskiness), whereas a national IST, being able to reduce the sys-
temic risk and the variability of income losses more than smaller funds, can pro-
vide resources for the compensation of farm losses, in case of insolvency
A system dynamic approach to map by-products’ flows: an application to a dairy cooperative in Italy
No full textOn the association between risk attitude and fruit and vegetable consumption: insights from university students in Italy
Full text linkAbstract As a novel contribution, this paper explores the possible association between individual risk attitudes and consumer fruit and vegetable (FV) intake. Inspired by the literature, the study also investigates the relationship between FV consumption frequency and health consciousness, perceived health benefits, trust, and attitude towards eating the recommended five-a-day FV portions. An ordered logit model is estimated on data collected through direct interviews among university students. The results show that risk aversion has a positive effect on consumer choice to eat the recommended number of FV servings, similar to the individual health consciousness and the perception of health benefits. The results pave the way for new research that aims to provide useful evidence for the implementation of new strategies to foster people’s FV intake in compliance with the five-a-day recommendation
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