1,720,996 research outputs found

    Rationality or 'gut feelings': what drives insurance demand?

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    This paper investigates whether an individual’s emotional profile affects their insurance decision making. We explore how the emotional reaction in conditions of ambiguity and the fear of the unknown affect insurance choices. We conducted psychophysiological experiments on a sample of 645 individuals and find evidence that these emotional variables offer contributions by increasing the predictive power of models for insurance demand, alongside traditional socioeconomic variables and psychographic traits. A selective role of emotional influence has been proven to exist when comparing different insurance policies, such as life, health, casualty and indemnity insurance

    Decisioni di investimento, assicurative e previdenziali: tra finanza e psicologia

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    Le decisioni finanziarie prese nella vita reale, di investimento e di sottoscrizione di polizze assicurative, come anche le nostre scelte previdenziali, sono assunte in base sia alla ragione sia alle emozioni. Ma esiste un metodo per misurare la tolleranza al rischio? Quando valutiamo la nostra tolleranza al rischio, esprimiamo un giudizio attendibile o distorto? Domande importanti per verificare se gli strumenti impiegati nella realtà operativa per tutelare i risparmiatori si fondano su un approccio corretto. Il libro risponde a questi interrogativi utilizzando per la prima volta esperimenti psico-fisiologici, uniti a rilevazioni economiche classiche, che hanno riguardato anche trader on line, gestori di fondi e promotori finanziar

    Do emotions affect insurance demand?

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    Purpose: The purpose of this paper is to explore how psychological variables are related to real-life insurance consumption. Specifically, we focus on whether emotions and psychological traits can improve the predictability of insurance demand, taking traditional socioeconomic variables under control. Design/methodology/approach: The approach used was in-person survey, based on a traditional questionnaire, the Barratt Impulsiveness Scale and a psycho-physiological task (Iowa Gambling Task – IGT). Findings: A selective role of emotions and psychological traits has been proven to exist when comparing different insurance policies. Life and casualty insurance are affected by emotional arousal to losses; indemnity insurance by fear of the unknown, whereas health insurance by impulsivity. Research limitations/implications: Our findings indicate that individual insurance consumption may be amplified by not cognitive components. Future research should concentrate on testing the effect of further psychological traits related to pure risk coverage. Practical implications: Our results may be of interest for insurers in order to know what drives insurance demand with respect to different kinds of pure risks. Social implications: For policymakers, it is important to understand how psychological factors affect consumer behavior in order to incorporate such perspective into modern insurance policy measures. An analysis of such factors may also increase the self-consciousness of insurance consumers and enrich consumer self-protection. Originality/value: We propose an interdisciplinary approach to analyze insurance demand and test different kinds of insurance coverage, suggesting not homogenous hedging behaviors in relation to specific ambiguous events
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