1,721,015 research outputs found
Food Insecurity: A Marketing Plan for Food Gardens at Texas State University
No full textImagine you looked in your bank account and had $12 and no food in your home. You are not getting paid for another week. What do you do for meals? The United States Department of Agriculture defines food security as “access by all people at all times to enough food for an active, healthy life” (USDA). Currently, college students are suffering from food insecurity and colleges such as Texas State University are not doing enough to help them. Food pantries have limited hours, hoops to jump through, and provide inconsistent and random items. Yet college campuses do nothing to fix the issue of food insecurity for their students and continue to let individuals skip and ration meals. According to The Hope Center’s latest survey conducted at the end of 2020, over one-fourth of four-year college students in the United States report recently having experienced food insecurity.
What can colleges do to help their students overcome food insecurity? What is working at other large campuses and how can we implement these practices at Texas State University? If colleges continue to let their students suffer from food insecurity, a population of individuals will continue to suffer from a lack of food and nutrition. This leads to diminished sleep and overall health, thus resulting in worsening grades and overall performance.
I am proposing to implement Texas State Food Gardens; an inclusive gardening program that would address food insecurity on campus. This marketing plan would allow anyone affiliated with Texas State to be able to take whatever they needed. These gardens would also provide organic food to the campus food pantry for students to have easy access.Marketin
National trends in hospital advertising
No full textScope and Method of Study: A national survey of hospitals is conducted in this study to determine the extent of the use of advertising by hospitals and the general attitude toward advertising by persons currently working within the industry. Using the premise that more advertising would be used in larger towns; that no marketing research would be conducted; that there would be no long- or short-range plans for advertising being used; and that those administrators with a more favorable attitude toward advertising would be working at advertising hospitals, a four-part questionnaire was designed.Findings and Conclusions: Interestingly, more than half of the respondents indicated that they did use advertising. And even more surprising was the discovery that many of the sample respondents did conduct some marketing research and in fact, tried to measure the effectiveness of their advertising efforts. This could indicate that some advertisers do have long- or short-range plans for their advertising.When comparing the Likert means of the advertisers versus the non advertisers, a statistically significant result indicates that there are differences in attitude between these two groups. The overall average Likert score of sample respondents is only slightly favorable and not much different from neutral.Support for the assumption that more advertising is used by hospitals in more largely populated areas is soundly determined in a cross-tabulation and Chi-square analysis. Other relationships found to be significant in this analysis include: (1) whether marketing research is done and the population of the city, (2) whether marketing research is conducted and the population in the hospital's primary service area, and (3) whether a hospital attempts to measure the effectiveness of its advertising efforts and the nature of the hospital's primary service area--among others.Overall, evaluation of the results seems to indicate that advertising is being utilized . It tends to be conservative in nature and more informative than competitive
Teleconferencing applications in marketing: A survey of users
No full textScope and Method: The purpose of this study was to examine how teleconferencing is being used in a marketing capacity and to determine whether teleconferencing is a viable tool for improving business efficiency and communications. The data for this study were collected by distributing a questionnaire to teleconferencing users which was designed to measure these characteristics. The data were analysed using frequency and correlation coefficient analyses.Findings and Conclusions: Marketing uses in teleconferencing are fairly standardized. Teleconferencing is used by marketers to introduce new products and disseminate information. Users believe teleconferencing reduces travel time and costs, but have not been able to quantify their savings. Finally, in the user's opinion teleconferencing is a viable tool for improving business efficiency and communications
Blazing the Trails: The Personal Branding of Lucille Ball
No full textThe extraordinary Lucille Ball was the most loved and iconic television comedian of her time. She was an American icon and the first lady of television during the 1950s. Not only did Lucille Ball provide laughter to millions of people, but Lucille Ball gave women a voice and America heard what she had to say. She showed women they can be accepted, and be in a position both on television and in the working world where they can be strong and independent. She was a leader and set an example for women and showed society that women have a voice to be heard and will be successful, when given the opportunity.
Lucille Ball managed her career and created her personal brand by beating all obstacles that were laid in front of her and test boundaries, which lead her to become an entrepreneurial success. Lucille Ball blazed the trails for many women, on and off stage. She encouraged women to follow in her shoes by achieving success, overcoming their fears, and crossing boundaries, which in return built up their personal brands allowing them to become successes in the business sector as well as on the stage.Marketin
Building a Better Corporate Culture for Organizational Success
No full textWith the so called "entitled" generation now entering the workforce, corporations are slowly realizing that these Millennials are not the same as their Baby Boomer parents. They do not want to work 40-hour weeks, in cubicles for employers that do not meet their every need. With the workforce changing so drastically, the culture that they promote also needs to see a drastic change. This thesis explores the effects of corporate culture, successfully creating a strong corporate culture, major changes that successful corporations have made with the entrance of Millennials into the workforce, and why it is important to make these changes going forward.Marketin
Fairness of the Drinking Age Laws: Young Adults or Old Children?
No full textThe minimum legal drinking age is a law that was created in the United States as a way to prevent drinking and driving related deaths. This law was meant to save lives and, in order to do so, the politics of that time blamed those who were of the ages 18-20. The law contains characteristics of discrimination and also disrupts the lives of an entire age group. The purpose of the law should be considered along with the effect it has had on preventing alcohol related deaths.
Discrimination is a problem for any society. In order to create a better world, it is important that individuals are given equal consideration under the laws. Discrimination has been identified as a major issue in society with the Civil Rights Act of 1964. The Age Discrimination in Employment Act was also passed to prevent discrimination against people over the age of 40. So if it is not acceptable to discriminate based on race, color, religion, national origin, sex or old age, is it acceptable to discriminate against those of young age? It is important for society to identify discrimination and to protect vulnerable minorities against it.
In this paper, I will discuss the issue of fairness that deals with the minimum legal drinking age act. The overarching idea of fairness that is found across various cultures is important to keep in mind while evaluating the law. Also, it is important to consider the history behind the drinking laws in the United States beginning with the prohibition era. The effects that the law has had on society and the ability of the law to achieve its goal are discussed; along with the role that the scapegoat theory played in the laws development. Finally, alternatives to the minimum legal drinking age law are examined.Marketin
Japanese Consumers as Technology Innovators
No full textWith advanced technology and savvy Generation Y consumers who know how to make use of it, the Japanese market has become one of the most unique in the world. Japanese consumers increasingly use new technology to solve old problems. In addition, many Japanese companies provide technological solutions for their consumers as well as communicate with them through varied technologies. Often, many of these technologies are found only in Japan. Due to a highly competitive market and severe consumer scrutiny, these cutting-edge technologies that are successful in Japan tend to succeed in other countries as well. In fact, many technological innovations once unique to Japan have been adopted globally and are now mainstream. By innovating totally new technologies or creating a fusion of Western and Japanese technologies, the Japanese market has become an increasingly interesting market. This paper was created to provide other countries with information about how Japanese consumers use technology. The paper covers cultural trends in Japan, technology as solution, and recommendations for the application of technology. By analyzing the relationship between Japanese consumers and technological innovation, other countries businesses’ will be able to figure out the changes of market trends. Moreover, this paper will offer opportunities for how these technologies might possibly be applied to other countries while considering social and cultural differences.Marketin
Women's health care service: A market need analysis
No full textScope and Method of Study: The purpose of this report was to examine if women can be identified as a attractive market segment for the health care industry. Specifically this report examined if there is a need for a women's health care center in Tulsa, Oklahoma. A questionnaire was sent out to a random sample of residents in Tulsa and also to a focused group of business women. The Statistical Analysis System software package was used to statistically analyze the data.Findings and Conclusions: Women in Tulsa perceive a need for a health care center. Some of the services they requested were: nutrition and diet information, breast screening, health screening facility, physician referrals, osteoporosis, and educational programs/workshops. Health care topics of interest to many women were: stress management, fitness and keeping trim, women and cancer, nutrition and diet, osteoporosis, and weight control. The best time for scheduling programs on weekdays are evenings (5pm-8pm) and nights (8pm-l0pm). During weekends programs could be scheduled in the mornings (8am-12pm). Direct mail/ newsletters, educational seminars/lectures were identified as good channels of providing information to women. Business women were identified as an attractive target among the female population in Tulsa. The report also provided feedback on the strength and weaknesses of the hospitals in Tulsa
NFL Crisis Communications and Organizational Apologia Regarding Domestic Violence
No full textThe NFL is a large corporate organization that has recently had numerous, publicized discrepancies, which have damaged its public reputation. Perhaps the most significant issue that thrust the NFL into crisis communication mode was the countless media reports of domestic violence within the NFL last year, including the Ray Rice incident.
Scandal broke when a video was leaked to TMZ in September showing the Baltimore Ravens player, Ray Rice, physically abusing his fiancé, in an elevator. These images forced the NFL to publicly address the issues of its policies regarding domestic violence and the various reports of domestic violence by its players as well.
The purpose of this study is to examine the approach the NFL took in its communication efforts as they addressed the Ray Rice incident. More specifically, this study will investigate whether the NFL followed the accepted organizational apologia approach to image maintenance and image repair.Journalism and Mass Communicatio
- …
