2,048 research outputs found
Analysis of marketing mix of advertising agency FILIP Media
No full textTato diplomová práce se zaměřuje na analýzu marketingového mixu dané reklamní agentury. Kromě základních 4P(Product, Price, Place, Promotion) obsahuje i další 3P (Personnel, Process, Physical evidence), neboť produktem reklamní agentury jsou služby. Kromě marketingového mixu obsahuje SWOT a BCG analýzu, kde upozorňuje na kladné a negativní stránky působení reklamní agentury FILIP Media. Samotná kapitola je věnována outsourcingu marketingu, neboť na tuto oblast se agentura hlavně specializuje.This dissertation aims at analysis of marketing mix of advertising agency. Besides main 4P (Product, Price, Place, Promotions) contains other 3P (Personnel, Process, Physical evidence), because the product of the agency are services. The dissertations includes also SWOT and BCG analysis, in which provides information about positive and negative aspects of work of the agency. The separate chapter is dedicated to outsourcing, on which the advertising agency FILIP Media concentrates
Analysis of marketing mix of advertising agency FILIP Media
No full textThis dissertation aims at analysis of marketing mix of advertising agency. Besides main 4P (Product, Price, Place, Promotions) contains other 3P (Personnel, Process, Physical evidence), because the product of the agency are services. The dissertations includes also SWOT and BCG analysis, in which provides information about positive and negative aspects of work of the agency. The separate chapter is dedicated to outsourcing, on which the advertising agency FILIP Media concentrates
Case study of physiotherapy treatment of a patient with rheumatoid arthritis
No full textAuthor: Hana Benetková Title of bachelor's thesis: Case study of physiotherapy treatment of a patient with rheumatoid arthritis Summary: The aim of this bachelor's thesis is to become familiar with the issues of rheumatoid arthritis and develop case study of the patient with this diagnosis. This work is divided into general and special part. General part is focused on etiology, pathogenesis, clinical picture, diagnostics and treatment of rheumatoid arthritis. Special part was compiled on the base of the coherent expert internship at the Rheumatology Institute in Prague during the period from 14.1.2013 to 8.2.2013. This part includes anamnesis, input and output kinesiology analysis, aims and design of the therapy, therapy progress and evaluation of the therapy effect. Key words: rheumatology, rheumatoid arthritis, physiotherapy, case stud
Financial Costs of Patients with Chronic Heart Failure
No full textDepartment of nursingÚstav ošetřovatelství3. lékařská fakultaThird Faculty of Medicin
Command Economy after the Shocks of Opening up: The Factors of Adjustment and Specialisation in the Czech Trade
No full textThis analysis focuses on factors determining the transition of international trade in the Czech economy. Even though the Czech economy was exposed to several structural shocks during 1993–2002 and grew at a very low rate, its external trade flows sustained an annual growth at around 10%. The restructuring in the pattern of specialisation with the EU-15 was exceptionally intensive and our results confirm that its progress can be explained by the variables used in the theories of open economies. The undergoing changes were profound and painful, but their positive final outcome is undisputable. In the econometric part of this study we quantify the determining factors of Czech exports and imports during 1993–2002 when the trade flows have undergone intensive structural and qualitative changes facilitating the trade creation. Our findings lend significance to the variables of aggregate demand and the real exchange rate, in addition to liberalisation of tariffs, evolution of unit prices of exports and imports, changes in quality, diversion in factor usage and economies of scale. Unimpeded opening-up can be a crucial driver of an in-depth restructuring, which brings positive results from the very start, even though its spillovers into an overall fast growth can be delayed.industrial specialisation; export and import dynamics; dynamic estimation; trade determinants
Education of mothers to neonatal ward in the care of normal newborns
No full textAuthor: Hana Píchová Institution: Social Medicine Institute , Charles Univerzity, Fakulty of Medicine in Hradec Králové Title of thesis: The Education of mothers in the neonatal ward in the care of physiological newborn. Thesis consultant: Mgr. Eva Vachková Number of pages: 134 Number of attachments: 9 Year of defense: 2013 Key words: education, educational process, neonatal department, rooming - in, physiological newborn, physiological period, breast - feeding, artificial nutrition Summary: Bachelor thesis provides comprehensive information about the education of mothers in the care of normal newborns at the neonatal ward. In the theoretical part describes the various deadlines and accurately explain their content, while in the empirical part, I used the knowledge gained from practical as individual mentors working at the neonatal department and directly surveyed mothers.The research identified a need to create an educational manual on the basis of individual information will be provided and that mothers provide sufficient time for their questions. The material can be also used as training manual for nurses.These training materials will assist to improve the quality of nursing care for newborns in our department.The research sample of respondents was drawn from the mothers after childbirth, who..
Planning optimal VFR routes from the Czech Republic to the Kingdom of Belgium
No full textThe aim of this bachelor’s thesis is to create the navigation preparation for VFR flight from Brno Turany airport (LKTB) to Oostende airport (EBOS) in The Kingdom of Belgium. Navigation preparation is created for three types of aircraft, namely Cessna C 172 SP, Piper PA-28-181 Archer II and Tecnam P-2002 JF. The first part is about the pilot requirments and the aircraft intruducion. After that there is the weight and balance calculation, performance calculation and created plan of track. In the end is the flight cost calculation
Wavelet Applications to Heterogeneous Agents Model
No full textA heterogeneous agent model with the WOA was considered for obtaining more realistic market conditions. The WOA replaces periodically the trading strategies that have the lowest performance level of all strategies presented on the market by the new ones. New strategies that enter on the market have the same stochastic structure as an initial set of strategies. This paper shows, by wavelets applications, strata influences of the trading strategies with the WOA.agents’ trading strategies; heterogeneous agent model with stochastic memory; worst out algorithm; wavelet
Planning optimal VFR routes from the Czech Republic to the Kingdom of Belgium
No full textThe aim of this bachelor’s thesis is to create the navigation preparation for VFR flight from Brno Turany airport (LKTB) to Oostende airport (EBOS) in The Kingdom of Belgium. Navigation preparation is created for three types of aircraft, namely Cessna C 172 SP, Piper PA-28-181 Archer II and Tecnam P-2002 JF. The first part is about the pilot requirments and the aircraft intruducion. After that there is the weight and balance calculation, performance calculation and created plan of track. In the end is the flight cost calculation
Informational Object Nouns and the mass/count distinction
No full textMost theories of the count/mass distinction analyse concrete nouns (denoting physical entities or stuff), and so, implicitly or explicitly, set abstract nouns to one side. We build on a growing number of recent works that address this gap with our analysis of a class of abstract nouns, Informational Object Nouns (IONs), such as information, evidence, belief, and statement. We argue that by incorporating recent work done by Schmitt (2013, 2017) on the development of a domain general mereological sum operation, we can modify theories of the mass/count distinction for concrete nouns and extend their coverage to the set of IONs. As we also argue, an important factor in extending such theories is that they are grounded in the notion that count nouns are interpreted under individuation schemas, relative to a context (Sutton and Filip 2016b; Filip and Sutton 2017, amongst others)
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