10 research outputs found
COMPANIES WITH MARKET POSITIONING BRANDS
No full textPositioning a company on the market by the usage of brands is defined as the act ofdesigning the supply and its image on the market, so as to occupy a distinct place in the minds of theirtarget audience. The role of positioning in developing marketing strategy to differentiate products andservices involves the selection of attributes that are considered important for consumers. In order togain a strong position on the market the companies must perform a market analysis, an internalanalysis and a competition analysis.positioning; market; company;
MEASURING QUALITY OF THE SERVICES PROVIDED BY THE COMMERCIAL WEB SITES
No full textThe increasingly systematic usage of Internet in the decisional process of theconsumers determines the vendors to apply more frequently to the advantages of this instrument.A site must be before of all capable to answer the expectances of the consumers to which itaddresses. The researchers identified a number of criteria that the consumers have in view whenthey evaluate the Web sites in general and especially the quality of services they provide.Internet, electronic services quality, online shopping, electronic commerce
IMPROVING COMMUNICATION BETWEEN DOCTORS AND PATIENTS
No full textCommunication is the key factor necessary to improve the relation between doctors and patients. The communication is the method used to transmit or collect information using different types of channels. The communication process should provide useful information for doctors and patients. In order to establish a good communication system, both parts must fulfil some obligations. The present paper presents direct communication methods and indirect methods of communication.communication, direct communication, indirect communication, doctors, patients
IMPROVING COMMUNICATION BETWEEN DOCTORS AND PATIENTS
No full textCommunication is the key factor necessary to improve the relation between doctors and patients. The communication is the method used to transmit or collect information using different types of channels. The communication process should provide useful information for doctors and patients. In order to establish a good communication system, both parts must fulfil some obligations. The present paper presents direct communication methods and indirect methods of communication
RESEARCH REGARDING THE SATISFACTION OF BANK SERVICES CONSUMERS AT CEC BANK S.A.
No full textThis paper approaches the problems regarding the satisfaction of bank servicesconsumers in the context in which the market concerning these services is characterized by astrong competition between the providers of these services on one hand and by increasing theconsumers‘ demands and expectations on the other hand. The research is meant to measurethe satisfaction of consumers of banking services at CEC S.A. Alba. Beforehand there wereconducted two exploratory researches, one having as purpose the identification of consumerrequirements regarding bank services, aspects which contribute to the formation of theirsatisfaction, and the other revealing the vision which the bank‘s management staff has onconsumer satisfaction and its importance in maintaining their clients. The results of theselective research led to the conclusion that the majority of the questioned subjects aresatisfied and very satisfied with the banking services provided by CEC S.A.consumer satisfaction, consumer dissatisfaction, expectations, perceived performance,expectations disconfirmation, bank service
STUDY REGARDING THE PERCEPTION OF THE CSR CONCEPT AMONG THE ALBA IULIA ENTERPRISES
No full textAlthough several years ago people rejected the idea of corporate responsibility, todayCSR is a concept directly related to sustainable development, competitive companies, to modernfirms. But unfortunately, in Romania companies still have several years to catch the Europeanmodern enterprises from the member states. The aim of this article is to emphasize the fact that the majority of the firms from Alba Iuliastill do not know what CSR concept mean. In order to demonstrate that we applied a CSRquestionnaire on 111 firms from Alba Iulia and analyzed their answers.corporate social responsibility, Alba Iulia enterprises, sustainable development
ON THE INTERNATIONALIZATION OF THE FIRMS – FROM THEORY TO PRACTICE
No full textThe internationalization process is a complex type of process and, although manyspecialists in this field tried to create o model for this process that can be applicable to all thefirms, the practice proves that establishing a matrix for the process is completely wrong becausethere are many determinants that influence the process. For this to be more obvious we used thecontrast description of the theoretic approach of the internationalization process and thedescriptions of the determinants of the process, the factors that make the process so complex anddifferent from one enterprise to another.internationalization, firms, market
BLOG MARKETING – A RELEVENT INSTRUMENT OF THE MARKETING POLICY
No full textThe number of internet users is continuously expanding, and the number of people with apersonal blog is rising in a vertiginous rate from one year to the next. In this context, the BlogMarketing is starting to play an important part within the marketing strategies ofcompanies/organizations/persons. Different aspects of the personal blog are becoming definingelements of the image we are trying to project in the blogosphere. Promotion through the WorldWide Web and advertising through the blog are becoming essential elements of the development andattraction of the potential clients’ interest for products and services offers by a firm, by a non-profitorganization or by a person.blog, marketing, promotion, advertising
ReQTL: Identifying correlations between expressed SNVs and gene expression using RNA-sequencing data
No full textThis is the author accepted manuscript. The final version is available on open access from OUP via the DOI in this recordBy testing for associations between DNA genotypes and gene expression levels, expression quantitative trait locus (eQTL) analyses have been instrumental in understanding how thousands of single nucleotide variants (SNVs) may affect gene expression. As compared to DNA genotypes, RNA genetic variation represents a phenotypic trait that reflects the actual allele content of the studied system. RNA genetic variation at expressed SNV loci can be estimated using the proportion of alleles bearing the variant nucleotide (variant allele fraction, VAFRNA). VAFRNA is a continuous measure which allows for precise allele quantitation in loci where the RNA alleles do not scale with the genotype count. We describe a method to correlate VAFRNA to gene expression, and assess its ability to identify genetically regulated expression solely from RNA-sequencing (RNA-seq) datasets.We introduce ReQTL, an eQTL modification which substitutes the DNA allele count for the variant allele fraction at expressed SNV loci in the transcriptome (VAFRNA). We exemplify the method on sets of RNA-seq data from human tissues obtained though the Genotype-Tissue Expression Project (GTEx) and demonstrate that ReQTL analyses are computationally feasible and can identify a subset of expressed eQTL loci.A toolkit to perform ReQTL analyses is available at https://github.com/HorvathLab/ReQTL.Re_QTL_Supplementary_Data.zipMcCormick Genomic and Proteomic Center (MGPC), The George Washington UniversityNIH National Center for Advancing Translational Scienc
Approach to Pain Management in Children from an Alternative Medicine Perspective
No full textEl Dolor es un problema de Salud Pública, con una alta incidencia de prevalencia en la población tanto adulta como pediátrica. Desafortunadamente, en la población pediátrica existen pocas revisiones en cuanto al manejo de dolor con la Medicina Alternativa. Es por esto que es importante adelantar una revisión de la literatura hasta la fecha, integrando cuatro grandes áreas de la medicina Alternativa: Homeopatía, Medicina China y Acupuntura, Osteopatía y Terapia Neural, logrando así un enfoque amplio y diverso tanto del abordaje como el manejo del dolor en la población pediátrica. (Texto tomado de la fuente)Pain is a public health problem, with a high incidence in both adult and pediatric
populations. Unfortunately, in the pediatric population there are few reviews on pain
management with alternative medicine. That is why it is important to advance a review of
the literature to date, integrating four major areas of alternative medicine: Homeopathy,
Chinese Medicine and Acupuncture, Osteopathy and Neural Therapy, thus achieving a
broad and diverse approach to both the approach and management of pain in the pediatric
populationMaestríaMagister en Medicina Alternativa con Énfasis en Medicina China y AcupunturaSe realizará una revisión narrativa de la literatura existente desde 1990 a mayo 2022 sobre manejo de dolor en niños con medicinas complementarias.
Tipo de documentos incluidos: se incluyen todos los diseños de estudios desde reportes de caso, estudios observacionales y estudios experimentales.Medicina Tradicional China y Acupuntur
