Search CORE

1,720,990 research outputs found

Positioning in the market

Author: Fifield P.
Publication venue
Publication date: 01/01/2004
Field of study

Southampton (e-Prints Soton)

The future of marketing and the internet

Author: Fifield P.
Publication venue
Publication date: 01/01/2000
Field of study

Southampton (e-Prints Soton)

From Maslow to segmentation

Author: Fifield P.
Publication venue
Publication date: 01/01/2003
Field of study

Southampton (e-Prints Soton)

Communications advantage is competitive advantage

Author: Fifield P.
Publication venue
Publication date: 01/01/2005
Field of study

Southampton (e-Prints Soton)

Market segmentation - the only known antidote to "Death by Vanilla"

Author: Fifield P.
Publication venue
Publication date: 01/01/2004
Field of study

Southampton (e-Prints Soton)

Today's business imperatives

Author: Fifield P.
Publication venue
Publication date: 01/01/2005
Field of study

Southampton (e-Prints Soton)

The role of strategic marketing in the boardroom

Author: Fifield P.
Publication venue
Publication date: 01/01/2005
Field of study

Southampton (e-Prints Soton)

Organisational culture and marketing

Author: Fifield P.
Publication venue
Publication date: 01/01/2002
Field of study

Southampton (e-Prints Soton)

The E-customer - characteristics of the cyber shopper

Author: Fifield P.
Publication venue
Publication date: 01/01/2000
Field of study

Southampton (e-Prints Soton)

Marketing in the post internet age

Author: Fifield P.
Publication venue
Publication date: 01/01/2001
Field of study

Southampton (e-Prints Soton)

…

core