1 research outputs found
ANALYSIS OF THE INFLUENCE OF CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY AT HOTEL NOVOTEL TANGERANG
Get PDFThis research was conducted by researchers to find out whether there is an influence of Customer Experience on Customer Loyalty at the Novotel Tangerang Hotel. This research uses a quantitative research method with a descriptive research type of mean which is measured using a Likert scale. Distributed to consumers using an online questionnaire via Google Form, the results of which will be processed using IBM SPSS version 27.Based on data analysis, it can be concluded that the results of the validity and reliability tests have valid and reliable results. With the results of the tests carried out, it is known that the Customer Experience variable has a significant influence on Customer Loyalty with the results of simple linear regression analysis Y= 54,975 + 0.187X and the results of the coefficient of determination test show that the Customer Experience variable has the ability to influence the Customer Loyalty variable by 67%. It can be concluded that customer experience influences customer loyalty at the Novotel Tangerang Hotel
