1 research outputs found

    Are Customers Always Right? Fees to Protect Firms from Customer Opportunistic Behavior

    No full text
    Consumer advocates criticize the increase use of fees charged on top of the prices for the core products as ploys to empty customer pockets. Our research shows that this criticism is not always justified, and that some fees (such as cancellation fees, restocking fees, nonrefundable shipping and handling fees, and cover charges by restaurants) are necessary to protect firms from opportunistic consumers, and also to protect well-behaved consumers from paying higher prices
    corecore