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Farris, S., Femonazionalismo. Il razzismo nel nome delle donne, Roma, Alegre, 2019, 303 pp
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July 4, 1980: The first trans protest in Italy
Full text linkThis historical vignette recounts the first trans protest in Italy, which occurred on July 4, 1980, and provides an impressionistic reflection on a trans experience from the location of Southern Europe. This location invites us to think of trans liberation according to an epistemology that dispels the dichotomy between a perverse sexual past and a civilizedmodern sexual citizenship, and between a liberated North and a backward South
Marketing, religione e Famiglia Cristiana
Full text linkThe article explores some of the forms that the marketing-religion re-
lationship has taken over the past twenty years by analyzing a wide sample of
advertisements published in Catholic magazine Famiglia Cristiana, one of Italy’s
largest-circulating weekly. The study employs content analysis to categorize
the sampled advertisements based on the ways in which the religious and the
commercial mix together, sometimes in harmony and sometimes in tension,
throughout the recent history of this popular magazine. The findings reveal a
variety of interaction dynamics between marketing and religion, ranging from
mutually beneficial relationships (e.g. ads for sacred texts and religious mer-
chandise) to peaceful coexistence (e.g. ads for pilgrimages and commercial
advertisements respectfully using religious references) to open conflict (e.g.
ads containing sexual references or underscoring luxury and hedonist mo-
tives), and their patterns of occurrence over time
Un femminismo martellante : Pratiche affettive e performatività del linguaggio in Sara Ahmed
No full textCreating Value, Consuming Bologna : the Case of Degustibo
No full textThis article addresses the aestheticization of traditional foods and the use of territorialization
as a brand value for the promotion of products and services. Economy of
quality is studied through a focus on the role that political institutions may have in
promoting quality chains. Through document analysis, questionnaires, interviews, and
focus groups, we consider the case of the quality brand, DegustiBo, promoted by the
Province of Bologna, Italy. This initiative was developed to help local shops and restaurants
find a source of common identity in the local territory. We consider actors’ narratives
in defining, judging, and creating quality as related to the specific branding
initiative, focusing on the way different descriptions of quality as related to ways of
enacting territory are read and presented as performing authenticity. We explore how
branding has been supported, realized, and responded to, concentrating on the encounter
between consumers and producers. A focus on producers’ perceptions of consumer
competence helps addressing the narrative asymmetry between consumers and producers,
and the ways in which consumer rituals work as sites of knowledge transmission
and conflict, defining the contours of an arena for the performance of concerted and
contested notions such as traditional, local, and authentic food
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