6 research outputs found
Inventory models with a negative exponential crashing cost taking time value into account
No full textEmpirical Analysis of Competitive Interaction in Food Product Categories
Full text linkThis paper provides an overview of recent research on estimating competitive interaction in food product categories. In particular, the focus of this review is on research using scanner data conducted at the disaggregate (e.g., store, chain or local market) level, including empirical studies of vertical (i.e., within-channel) conduct. Studies addressing the competitive interaction on price, as well as non-price variables (e.g., in-store display and feature advertising) are considered. The author first describes the methodologies available for measuring the competitive interaction between firms and then briefly summarizes recent empirical developments. Given the complexity of the interactions that take place in practice, it is argued that much of the richness of actual competitive behavior is lost in aggregate analysis. Competitive interaction is the result of a complex set of variables and influences-demand side factors, market and industry structure, firm "personality", and category characteristics all interact in a complex fashion to determine strategic behavior of retailers and manufacturers.competition, competitive strategy, channel behavior, Agribusiness, Demand and Price Analysis, Industrial Organization,
Effet signal d'une réduction promotionnelle du prix : concept et expérimentation.
Full text linkL'effet observé à court terme d'une réduction promotionnelle du prix sur la demande est souvent positif du fait de la valorisation des bénéfices offerts par la promotion et par le simple effet signal engendré par la communication promotionnelle. Lorsque le consommateur effectue une évaluation approfondie de l'offre promotionnelle et qu'il manque d'informations (sur le montant de la réduction ou le prix de base), l'information transmise par la promotion, qui est à la source de l'effet signal, est aussi utilisée pour élaborer le cadre du choix. Un conflit entre la cherté perçue et le signal promotionnel peut donc dévaloriser une offre. Dans ces conditions, nous montrons, par l'analyse des résultats d'une expérimentation sur 320 consommateurs, que le changement du cadre du choix résultant d'une offre promotionnelle conduit à un rejet d'achat plus important d'une marque premium pour un produit de grande consommation. Si ce résultat d'un effet négatif d'une réduction promotionnelle du prix sur la demande à court terme est rarement observé sur les ventes, il doit cependant conduire les managers à anticiper une baisse de l'efficacité promotionnelle lorsque la réduction de prix n'est pas indiquée et à en limiter l'usage pour les marques premium.Signaling effect of a promotional price reduction: concept and experimentation Abstract Sales promotion has often positive effects on short term demand effects due to the benefits provided and to the signaling effect of the communication. If information is missing (regular price, price reduction) when consumers have an extended choice process, the information transmitted by the sales promotion communication is used not only as a signal but also to elaborate the choice frame. Thus conflicting information between the promotional signal and perceived expensiveness can reduce perceived value. Under these conditions the author show, through analysis of experimental data on 320 consumers, that changes due to a promotional price reduction can result in higher rejection for a premium brand in a consumer good market. While decreases in sales volume due to promotional price reductions are not frequently observed, such a possibility means that managers have to anticipate a reduction of their promotional effectiveness when price reduction is not indicated (special offer) and to avoid its use for premium brands. Key words: Sales promotion, price reduction, promotion signal, experiment, Gabor & Granger.Gabor et Granger; Promotion des ventes; Réduction de prix; Effet signal; Expérimentation;
Self-concept, emotions and consumer coping: smoking across Europe.
No full textWhereas much previous research focuses on the ways consumers strive to gain social approval, consumption that may result in social disapproval must be considered. In order to do so, the purpose of this paper is to explore consumers' self-concepts within a risky consumption context, namely smoking. Self-concept discrepancies and the resulting emotions and coping strategies are identified. A qualitative methodology based on 30 focus groups conducted across ten European countries is employed. Findings demonstrate self-concept discrepancies between both the actual self and ought/ideal guiding end states, as well as between the 'I' and social selves. Such discrepancies generate negative emotions and result in emotion-focused coping strategies. In addition, the accuracy of smokers' social self-concepts with reference to the actual perceptions of non-smokers is discussed. Important implications for the design of effective anti-smoking advertising are discussed, based on the findings. It is suggested that counter advertising should encourage dialogue between smokers and non-smokers and that message themes should centre on building the self-efficacy of smokers. The reason why the social context should be an integral part of consumer self-concept research is highlighted. Moreover, the importance of moving beyond merely understanding the existence of self-discrepancies, to focus on the emotions that are generated by these discrepancies and the consequent coping strategies employed to resolve them is identified. As such, the potential contributions that may arise by recognising the intersection between two bodies of literature that are often treated separately, namely, consumer coping and the self-concept, are highlighted
"Rotterdam econometrics": publications of the econometric institute 1956-2005
Full text linkThis paper contains a list of all publications over the period 1956-2005, as reported in the Rotterdam Econometric Institute Reprint series during 1957-2005.
The strategic response of full service airlines to the low cost carrier threat and the perception of passengers to each type of carrier
Full text linkLow cost carriers have changed the competitive dynamics of the short-haul market
forever. They have revolutionised the way of doing business in aviation by adopting a
fresh approach on both strategic and operational issues. Simplicity has become their
universal principle over network airlines and subsequently they have achieved
substantial cost advantages which are passed onto the consumer as lower fares.
Network airlines have found it difficult to reshape their structural barriers and have
been slow to incorporate the components that low cost carriers deemed very
significant in impacting their operating margins. However, a restructuring of their
internal weaknesses should spur initiatives to design long-term strategies to address
those shortcomings. Network airlines rely on producing value-adding and consumerdriven
product differentiation beyond the basics of the low cost carrier product. To
further differentiate themselves network airlines need to focus on: customer
satisfaction; develop long term mutually beneficial relationships with both passengers
and corporations; collaborate with a wide range of bipartisan partners; retain
differentiated flight products that add value; and to incorporate strategies that other
network carriers deemed paradigmatic. Network carriers should resist reducing costs
associated with value-added services and need to become innovative in generating
alternative revenue streams
