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    Goal Setting in Family Firms

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    Differences between family and non-family firms are often attributed to the unique particularistic goals pursued by the controlling families. However, the theoretical and empirical work exploring how family-centered goals are formed is not nearly as refined as the work that has been done at the aggregate level. We present a qualitative study of 76 organizational members across 19 family firms that extends our understanding of the relationship between family involvement and the adoption of family-centered goals by revealing the sources of goal diversity in family firms and describing the social interactions that drive the formation of collective commitment to family-centered goals. Theoretical and practical implications of our findings are discussed
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