1,721,059 research outputs found
Moving to a multichannel and multiplatform company in the emerging and digital Media eco-system: the case of Mediaset Group.
No full textIn a moment of technological development, Mediaset Group, as most media incumbents, has to experiment with the revenue model, the industry value chain, and the enterprise model, including the use of partnerships and acquisitions, both in Italy and Spain. Mediaset needs to sense and respond rapidly to stay in synchrony with consumer behavior shifts. In the last decade, the company ventured in Internet, digital television (2004), pay-per-view (2005, starting from a smart card strategy), and mobile TV (2006); and got the current networked form of a fully international, integrated company. As a result, advertising is no longer the only revenue stream: Nowadays, Mediaset receives money from premium content access and from the renting of spectrum, widening the value created by new businesses (portfolio strategy). Relevant investments have been made on the content side: First, the acquisition of Endemol, a top editorial content company, enables Mediaset to act as leading producer in the television market. The success of Mediaset in the 2000s is also due to a networking logic and the ability to interlock with networks of finance, production, advertising, technology, and (more than others) politics
The role of Italian incubators and Science Parks in the Triple-Helix era. The hybrid model developed in Lombardy
No full textMany researchers have shown that regional economic growth is
linked to technology transfer and high-tech firm output of Science Parks and business incubators. Indeed, incubation can be a successful and complementary tool for university development. Searching for the success factors of Italian centres, the paper highlights that in the Milan sub-region is evident with the existence of the traditional trilateral networks, in which hybrid organisations
are created to facilitate the exploitation and exchanges of knowledge, as well as value creation. Network-based innovation programs and tools, as the incubator of incubators model, are especially beneficial in the Italian entrepreneurial context
Introducing Twin Transitions in Family Businesses: A Triple‐Bottom‐Line Perspective
No full textThis paper explores the twin transition in family businesses, examining the parallel development of digital technologies and sustainable business practices, both of which are part of the current European agenda for a more sustainable future. While not widely recognised for their investments in disruptive innovation and digitalisation, family businesses (FBs) are more inclined to perform incremental changes, often driven by a longstanding commitment to sustainability and collaboration with internal and external stakeholders. This contrast makes them an ideal subject for a more in-depth exploration of these transformative trends. The aim of this study is to adopt a broader perspective in twin-transition analysis, incorporating social and economic performance alongside environmental sustainability in relation to digital transformation. Therefore, we establish a connection between the triple-bottom-line (TBL) approach and digital innovation in the unique reality of FBs. Our research approach is based on interviews conducted across multiple studies that explore FB dynamics and digitalisation in different industries and countries, supplemented by insights from secondary data. We analyse data through a directed qualitative content analysis. By adopting a broader perspective on sustainability—shifting from an exclusive focus on the environmental dimension to a TBL approach—our findings position FBs as key players in the twin transition, excelling at both addressing sustainability challenges and fostering digital innovation. These companies should prioritise aligning their strategies with equitable, viable and bearable principles in line with the TBL approach by fostering socio-emotional wealth, engaging younger generations in digital innovation and implementing work–life balance initiatives that enhance employee satisfaction and sustainability. Most of these strategies can also be replicated by non-family businesses, establishing FBs as exemplary leaders in the twin-transition journey
Exploring academic entrepreneurship in the Milan area
No full textAcademic entrepreneurship has become an increasingly
important means by which universities can contribute to the economic
development of a country. In Italy, universities have produced more than
700 academic spin-off companies in the last ten years. This paper uses
case studies to develop an understanding of the key factors that underpin
the spin-off phenomenon in the area around Milan, a region which
contains three public universities and has experience of spin-off activity
originating from public research dating back to the 1960s and 1970s. The
role of technology transfer offices in increasing the capacity for knowledge
transfer and commercial exploitation is discussed. The paper also outlines
how the involvement of the financial services sector, and venture capital
companies and business angels in particular, can be necessary for
supporting revenue growth in academic spin-offs
The Presentation Of Celebrity Personas In Everyday Twittering, Managing online reputations throughout a communication crisis
No full textNew and social media are powerful new communication platforms capable of underpinning marketing and communication strategies; the new material mediation of interaction creates new sorts of interactional problems which need to be resolved. We intend to provide qualitative research and reflection on social media and their impact on issues pertaining to public relations activities and communication management. This article analyses management of the online reputation of an Olympic athlete, applying a Goffmanian framework regarding self-presentation. After a theoretical component concerning the concept of celebrity, sport sponsorship and crisis management, the authors focus on the uses and misuses of social media, addressing an exploratory research question, that is: how should a celebrity manage a communication crisis caused by misuse of a social media platform
- …
