1,354,136 research outputs found
The role of private label in retail ecosystem
No full textThis conceptual study aims to understand the role of private label in the modern retail, using the theoretical framework of ecosystem in Service-Dominant Logic (S-D Logic) perspective. The hypothesis of the work is that the literature about service ecosystem could be useful to analyze the relationships and interactions between manufacturer companies, copackers, retail companies, logistics, and customers; in this sense, it is possible to explain how ‟relationships in the retail ecosystem are affected by specific institutions that define actorâ€TMs behaviourâ€. The aim is to understand if the private label in modern retail could be considered as institution of the retail ecosystem, or rather, a shared language and code that affects production, retailers, customers and other actors who should contribute to value co-creation. The main managerial implications of the paper concern the marketing and management competences and knowledge necessary for retailers to manage an institution of increasing importance for the entire retail ecosystem, which generates economic, social and environmental value
Dual quality and limits to international adaptation of product quality: development of a conceptual framework and research agenda
No full textIn recent years, consumers and public authorities in Europe have shown growing attention to dual quality, a term that refers to the sale across European countries of seemingly identical products that have different compositions and levels of quality. This phenomenon has raised consumer protection concerns and requires reflection on the ethical limits of local adaptation of firms' international marketing strategies. However, a lack of academic research on this topic remains. The present work addresses this gap and develops a conceptual framework that integrates prior research on consumer perceptions of and reactions to product quality and studies the standardisation - adaptation dilemma inherent in firms' international marketing strategies. The arguments presented here result in the development of a framework that comprises five stages: firms' real motivations for employing dual quality, dual-quality implementation, consumer awareness of dual quality, perceived acceptability of dual quality and consumer reactions to dual quality. Drawing on this framework, a rich research agenda is proposed to guide future studies and provide policymakers with new insights to help them evaluate whether or not to intervene to protect consumers
Applying Augmented Reality in the Italian Food and Dining Industry: Cultural Heritage Perspectives.
No full textThis chapter explores the intention to use the Augmented Reality (AR) technology within dining experiences and activities in the Italian food and dining industry by focusing on cultural heritage perspectives. Six case studies are presented drawing state of art within the industry, catching insights and highlighting limits and opportunities for the future. From the results, it emerges that AR is considered as a potential means able to increase the opportunity for the food and dining industry. Still, at the same time, the industry is not culturally ready for the technology improvement of customer contact. In particular, from the analysis emerges the intention of entrepreneurs to consider the AR as a potential element of business improvement to enhance the connection between food value proposition and cultural heritag
Misurazione della user experience in contesti culturali caratterizzati da tecnologie immersive Atti XIX Convegno Società Italiana Marketing - Next generation marketing.People, Planet, Place: cooperation & shared value for a new era of critical marketing.
No full textHow DICSIP influences the purchase intention? Analysis of factors affecting perceived quality
No full textThe Role Of Technological Advances In Cultural Heritage: Focus On Virtual, Augmented And Mixed Reality In Technology, Business and Sustainable Development Advances for People, Planet and Profit
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Complessità delle condizioni di contesto e opportunità di co-creazione di valore tra impresa e territorio in Italia
No full textBenefits and costs of EU marketing standards for agri-food products
No full textThis Report summarizes the findings emerging from the online workshop on ‘Marketing Standards: Benefits and costs of EU marketing standards for agri-food products’ which was organized by the Directorate-General for Agriculture and Rural Development (DG-AGRI) and Joint Research Centre (JRC) on September 9th 2021. The discussion revolves around three main issues regarding the EU marketing standards: i) Do the benefits from current regulation exceed the costs? ii) What are the implications of EU regulations for international trade and producers? and iii) What are the possible effects of a change in regulation, updating EU marketing standards to promote a sustainable agrifood system and adjust to changes in consumer preferences and technology
Dynamic capabilities and private label performance: some correlations? Focus on three Italian food retailers
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