4 research outputs found
Códigos culturais e processos de recepção aplicados a campanhas comportamentais: um estudo de caso da comunicação do Detran RJ
No full textO impacto da publicidade sobre seu público depende dos códigos culturais e psicológicos de seus receptores. Os autores da Teoria da Recepção apontam para esse fato, evidenciando o caráter ativo e interpretativo das leituras das mensagens. As campanhas de incentivo às mudanças de comportamento visam mais do que alterar hábitos de consumo de bens e serviços ou gerar uma preferência de marca. Através delas os anunciantes propõem uma mudança nos hábitos e, em alguma medida, nos valores de seu público-alvo. Devido a isso, sua eficácia implica condições ainda mais complexas. O objetivo deste trabalho é, a partir das ideias de alguns dos principais autores que discutem os processos de recepção, como Paul Lazarsfeld, Robert Merton, Nestor Canclini, Umberto Eco, Gilberto Velho e Jesús Martín Barbero, realizar um estudo de caso da comunicação do Detran RJ utilizada entre maio de 2007 e o aumento sensível da fiscalização no trânsito, em junho de 2008. Essas campanhas, que alertavam para os riscos do trânsito, principalmente relacionados ao efeito do álcool, tinham como objetivo promover uma onda de reeducação de motoristas e conscientizar a população no sentido de evitar e diminuir o número de tragédias. No entanto, seu efeito não foi satisfatório e foi necessária a alteração na legislação, com a criação da chamada Lei Seca e uma fiscalização imensamente maior para que os cariocas alterassem o seu comportamento. Visado entender que fatores influem no sucesso ou insucesso de campanhas dessa natureza e discutir o poder de influência da publicidade, esse estudo analisa os dois polos da relação de comunicação. Em um primeiro momento, faz uma análise do processo de criação da campanha do Detran através de entrevistas com os responsáveis pela campanha e, posteriormente, investiga sua recepção junto a jovens cariocas de camadas médias
Maternal obesity increases hypothalamic miR-505-5p expression in mouse offspring leading to altered fatty acid sensing and increased intake of high-fat food
No full textIn utero exposure to maternal obesity programs increased obesity risk. Animal models show that programmed offspring obesity is preceded by hyperphagia, but the mechanisms that mediate these changes are unknown. Using a mouse model of maternal obesity, we observed increased intake of a high-fat diet (HFD) in offspring of obese mothers that precedes the development of obesity. Through small RNA sequencing, we identified programmed overexpression of hypothalamic miR-505-5p that is established in the fetus, lasts to adulthood and is maintained in hypothalamic neural progenitor cells cultured in vitro. Metabolic hormones and long-chain fatty acids associated with obesity increase miR-505-5p expression in hypothalamic neurons in vitro. We demonstrate that targets of miR-505-5p are enriched in fatty acid metabolism pathways and overexpression of miR-505-5p decreased neuronal fatty acid metabolism in vitro. miR-505-5p targets are associated with increased BMI in human genetic studies. Intra-cerebroventricular injection of miR-505-5p in wild-type mice increased HFD intake, mimicking the phenotype observed in offspring exposed to maternal obesity. Conversely, maternal exercise intervention in an obese mouse pregnancy rescued the programmed increase of hypothalamic miR-505-5p in offspring of obese dams and reduced HFD intake to control offspring levels. This study identifies a novel mechanism by which maternal obesity programs obesity in offspring via increased intake of high-fat foods. [Abstract copyright: Copyright: © 2024 Dearden et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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No full textDAILY PALO ALTO TIMES. TUESDAY, MAY 19, 1908.
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OKUDA. DOBEOB A OMATO
STANFORD GRADUATES
FROM CLASS OF 1H8
IR OF ARTS
GREEK.
Lucy Elisabeth Howell Los Aacskl
Beth Hoc-KB Sacramento
Marsarat Elisabeth MacConaac Houghton, Mich.
LATIN
IMxry Alice Rilahau,h Palo Aho
Elixabeth Sophia Burritt , Batte. Moat
tEihel May CraaaVU RedUad.
J»mei Gr*n. Fcrgutaon Staaford University
Flora Edna Gibion Templeton
IKsrotra. SUlimaa Haaaaood Saa Diego
tEdna Marie Haasea Saa Mate*
Marie Or.lli, Hed-m WalUce. Idaho
Delia Mae Hall Whwtoa, Minn.
Maud Ethel H.ntiberger Lo* Angtlei
Mxrjorie Hadley Little ...Wblttier
Era Pexrixl! .' Tacomx. Wa
Edith Emms Rohlaioa Saltass
Alice Louiie Roedel Palo Alto
Gcrtn.de M. Thoaua Ce_terr_!e. & D.
Emms-Jean Wilion Loa Angele!
GERMANIC LANGUAGES
tBerths Coville Bailty .' .Pal- Alto
tCillie HUdred Bale, Lawrence
IGertrude Margaret Bee,er Redwood City
•William Wallace Behlow Redlaads
•Banner Raymond Brooke Portland. Ore
Edna Lacile Browa '..Rockford, ID.
Jennie E.hel Clithero Boile, Idaho
Julia Derby Lo, Angelci
tAnnx Jolia Ehrnbeck.... Loa Angclei
Alice Hermine Gxbel Palo Aha
Mildred Hxliey Woodlide
Corxlyo Haicn... ..Modeito
LillUo Marie Miller DeBiisn. ia.
tAaaa Baa Mill. San Jos*
tEdlth Harnett Moor, , Pxiadena
E.hel Eliisbeth Row. Pataaaa. Caaa.
Helea Stall. Palo Alto
Ruth Swill Saata Caaa
IHelen Thoburn -..Palo Alto
Eliube.h Aim Wriflal -Vmoatb. Ms..
ROMANIC LANGUAGES
May Alice Cus-|4.rl SacramcBto
Edaa Ma, Dan. Crockett
Joiephtoe DOIaa Lo, Angelei
tFlorette Hodgdou Sacramento
Edaa May Robotbam Sualord Uaireraity
tCaroBa* Rowell Smith Ersn.too. IU.
ENGUSH
Mahal Aldrid,e Palo Alio
Julia Ma, Bxilifl Bannin,
C.olinc Ben.on PortUod. Ors.
tAaaa Matilda BUI, Palo Aha
Genevieve Baothe Cokcm
Catherine Margaret Brohslks Saa JoM
Antoinette Crawlord Saa Franclico
IMildrsd Irene Croiier .**. Saatt Aaa
tPe.rle Mine Eckite.n Norwalk
Pauline Gartrmxnn Loaf Beach
IGeo.gini Walker Gilbert Chicago, III.
Earl Jonathan Hadley Olympii, Wa
Era Lob Hay.l.p Soaayralc
Elisabeth HUloa Chicago. III.
Olirs Knipe , Palo Aho
.Ethel R. Ludwi, Palo Aho
"Amy Genevieve Luke Palo Alto
Cxllx Rhetta Millikeo Colton
Edith Msy Pardaa. Coltoo
Marion Leigh Seyholt I M.yneld
Viola Alice Steele Lo. Angslxa
lEitber Btsxrt Steveai Berkeley
IChxrlrme Ball. Salts Saau Mooics
Vegs S*rHl S«att Crax
Helen M„rey Tracy :...' Ptaadeoa
Helea McPherson Ward Saa Diss*
EDUCATION
Eldradge Bichman Dykes Mayfleld
Harlow Veme G.eenwood Saa FraacUc*
PSYCHOLOGY
tChiltoa Hamp.oB Uighloa, Ala
HISTORY
Myrtle Eiiisbeth Atakk., Oclm.ide
tHerhert Theodore Blood Dearer, Colo.
•Grsc, Msietrs Bodky Saa JoM
Elsie Braoner Sualord UBinrsUy
•Raymond Morris Brttlon Lawrence
Claodia t. Oar* Radlsadl
ILctitia Madia Clark.. Saa JoM
lElixshetb JalU Cnimby Rsdlssda
May Alice Daaa _.... Monroris
Darida Catherine Frmeh ....Su Franclico
Alice Agnei Hutchini Sunlord
Charlotte Jsae Kelley
.Rowland Sherman Lxcy Ssn Diego
Hirriet Holme, Pogh. Redwood City
Olive Loui.a Streeter Capcrriao
Ethel .WaUaee Vlssus
tWUIiaai Wht Saou Rou
irroa Jnlix Z.choltke I'alo Alto
ECONOMICS AND SOCIAL SCIENCE .'
Morgan Ortaad Aaaaa, Lo. Aagelex
tShohschi Aaja Saga, Japs*
U'rcnti. Towns-ad Burtii.. Ross Valley
George Erbetbert Dote River.lde
Jamei Evan. Montgomery '..Greenfield. Ind.
Lclx-d S.irke Poxge ..Aaxxss
Cla-ence Chsrles Sanborn Tilton, N. H.
George Otis Spurrier Paso Ruble.
Edward Caaaeld Sterling Redlands
John Kat.ukiehi Yaio_i *>kyo. Japan
PRE-LEGAL COURSE
•Irriag Cbarlei AckermxB Sxa Frinciico
Gertrude Albrechr Saa Francisco
Lymaa Hake, Bennett Vitginti City, Moet
Robert Henry Borland San Bernardino
Norria Pinkncy Bryaa Anamsrh. D. C
Henry Gay Carletoa Miaaeap©!*,. Mian.
Walli. Fea-uide F_.thiol Vsaeoorer, Wa
Henry Kelion French Ssn Jose
Di Margaret Gardner Orange
Gerxld C Halaay Woodeide
IFrank Lloyd Hill Emlcnton, Pa.
Robert Henry Hndion WalaonriUc
Newton Alexander Johnson, Jr Esiton
Egerton Drew Lalda Palo Atto
Dal MUlingtem Lemraon .s Santa -Rom
Isadora Meier.../. ' Phoenix. Aril.
♦John Shepard Mitchell Ontario
Robert Biviaa Mnrphey -, Tncaon. Arix
Arthur Albxa M.rpby , Portland, Ore.
Lloyd Ncwland Palo Alto
Joha Franklin Reilty Portland, Ore.
Ferdinand Joha Henry Schnack Honolulu, H. T.
WUlixm Cortex Shelton Saa Jose
tMsrgcry Bruen Sullcup Tacoma. Wa
Joha Elmer Stewart Staaford University
Paal Stewart Loi Angele.
Eugene Lsfsyette Stockwcll Cottage Grove, Ore.
tHsrru Welch Taft j Saata Monies
William Henry Tucker .Colombua Junction, Iowa
DRAWING
Oara Dooaer ....Los Angelei
MATHEMATICS
Elixsbeth Melriaa Andrew, Corona
Mary Eliiabeth Billr Palo Atto
(Albert Edward CsiwcU San Joae
•Bertha May Foadick..* Pal. Alto
Pearl Myrtle Hon...... Oakland
Paol WiUard Merrill Saratoga ,
Leone Jan, Warmoth... Seattle, Wa.h.
PHYSICS
Harry Carletoo Burbridge Meachetter, Ia.
George Frsncii McEwcn Manchester, la.
Perley Aeon Rosa Fallhrook
CHEMISTRY
Nathan Powell Barbour Lockeford
Alice Rath Berg«r San low
ICharlei York Douglall ,...Sunlord Unlvirkity
Joha Fraaana Ellta , Ogden, Uuh
Claude Ferguion Bakerirield
William Stanley Gebb Jerome, Aria.
Robert Alton Jones Borlington, Vt.
Roy Seldon Kellogg '. Paudena
Lovell Lxngitroth Oaklaad
tKathcria. Foiter Loeicr Stanford University
Haro. Blair Meosrdi , Reno. Ner.
tins May Nelion Lake Valley, ». M.
Jacob Msday Price Palo Alto
Frederic Ga.netd Raaaoaa.. Lancaater, N. Y.
Samuel Iiaac S-xwahacxar Saa PrarWlaa
Jsmei Anthony T»yi Ontario
BOTANY
Mary Katharia. Bryaa Anaeoitii, D. C.
Ada D.veBdorl Irwindale
Brneit Griawold Dudley Palo Aho
ErSc Merle Ingel. FrWBO
Jamei Irs WUiob McMurpby Portervtlle
Chsrles Shoemaker Mania P-iad,Ba
SAIice Mabel Pattera-a Saa Jose
Everett Winder Ru.t Paudtaa
' PHYSIOLOGY AND HISTOLOO.
Mary Caroline Baker... Saa Diego
Burn, Stoddard ChsSce Garden Grass
George Clifford Coe Porttsad, Ore.
tlaaac Dillon Saa Franciaco
tjsmes .Root Dillon San Franclico
Rudolph Alfred Kocher Saa Job.
, Royce Reed Long Saanford Univeriity
William Scott McKell Chlllicothc, Ohio
tAlfred E Meyers Spokane. Wa
•Mary Louii. Squire. Viislia
HarriM Elixabeth Twombly .L. Palo Aho
IBertha Am«Hx Wtltx \ San Job.
ZOOLOGY
tWillixm Ftagg Derby ..Esn OakUnd
Margaerite Hyatt Sacramento
•Wllma Gracs Lord .Palo Alto
Err.cn Alexxader McGregor Sunlcrd Univeuity
Joha Martin Miller Reedley
tMargi.et Op\rr t— Joee
Ot, Lola Rowell Ian .Joae
ENTOMOLOGY
/
Divid Tinuninl Fsllsway Palo Aho
Fraaciw Xxrier Willixmi San Francisco
GEOLOGY AND MINING
IHenry Trans*. Beckwlth Providence, R. I.
Clsytoa Isssc Chandler Schaa
Anhnr Dkkhnon Hoghel Downer'i Grove, IR
Joy Gilbert Jameion — Corona
George William McDsniel E-rekx
Rslph Joha McFsddea .' Pah, Alto
Arthur Adelberl MsthewwSn Coronado
Baall Pre»>tt Saa DMJtd
Clareacs Lather Scvery PaMdeaa
Edgar Klrke Soper Palo Alto
Donald Steel Browoirllle
CIVIL ENGINEERING
Netoon K. Carpenter Eecondido
Robert Bowmaa Chaadler Lo, Ca.oi
Howard Foi.cr dark Redlandi
Emeu Deleraa Cole Sairta Ana
Emeit Lynn Coolidge Palo Alto
RaaaeTt Woodwortb Commini Covelo
Everett St. John Dunbar Palo Alto
Edward Aiken Flanden -y.Otencoe, III.
Jaares Cahria Fom. Jr. .-C.....P.IO Alto
Harold Johnson Heffron Oold-sld. Nev.
Frederick William Herroa Nspa
Jem Blsiae Hatty Dixon
'Chsrlei Mokt Mt Healthy, Ohio
Edward Owyn Sheibley TiSn, Ohio
Je.ie Winter Smith Salt Uaa City, Uuh
Charles Arthur Strong .....Portland, Ore.
Burpee Ogilvie Webber SsnU Cms
MECHANICAL ENGINEERING
Newton Daaa Coo* ...Saou Barbara
William Frank Crane Fallhrook
Lewi. Fred Hallotan San Francisco
Willis WslUce Joardin Ssn Antonio. Texas
George M. Klein _ Mcsratala Vlsw
Cecil Cartia McKay Caere, N. Y.
Artfinr Wmtjeld Morehoas*... Palo Alto
Roger Top, New York City
ELECTRICAL ENGINEERING
Earl Milton Baldwin Sri\Rcd Osk. Iowa
Ron Dodlcy Bracket Pasadena
Milton Jay Brooks.... .. SsnU Row
John Emil Carpenter Mountain View
Perry Orion Crawlord Lot Aagelea,
Loui, Dnxxett Famiworth Salt Lake City, Utah
Richard Fowler ....San Joae
tWalter Hsynee Pa!"
William SamBel Johaeoa. St. George, N. B.
t.Mxsakl Kawara S,n FranoKo.
Lawrence Monroe Ktaaher Saa Dicso*
John Andrew Koontx, Jr. Palo Alto-
Taixo Mitoma s.,t OaVUn*
Albert GuTord Mott Lawrence
Edward Jay Natb Kxliipel. Mont
Albert Henry Rosenberg. ..Loa Angeles
Alexander Augnatn, Terry Liibon, Portugal
Maxwell Ve»ul San Joae
fWillUm Webeter Wflaon Loa Angele*
BACHELOR OF LAWS
Gilbert Dane Ferrcll Creel Springs, IU
Kirke Tonner Moore.... Tucsoo, Aria,
Samuel Hatch Pierce ........Palo Alto
tThomai Edgar Robinson.. Palo Alto
MASTER OF ARTS
GREEK
•Rote Hohleld Atamcds
A ... Unlveretty ,1 <_,llfofal* t*m
Thak. Ta. -Waaa." et Arlantasaa.
tFraadi Clar|t Murgottcn ..,.,'.....,. .San Joa*
A ,., tremlmro, mt
»
GERMANIC LANGUAGES
Helena May Nye Marietta, Ohio
PS. a. e—rletx. Otis,.. i-M
Tas-at TW I_tMsea et Bere- m Coelln,
ROMANIC LANGUAGES
SEdwin Hume Skinner , Ssn Jos,
A. A, Saasfwd, t^j
Tartar Tta rnrntme 4 la a>ssla-
ENGLISH
Alke Cadlaa Cooper Loe Angela.
A _., Boxetere, .aay
TXealai Tta Wimtas-lh Oalrwiiv.
•Catheriae Leota Fields Sunlord Univeraity
A _., Suin.urd. t—1
Tta*.: \_uir., asd Btakawnx -sUsa Oaar."
HISTORY
•Edwin Francis Dyer Loveland. S3olo.
A. P, I*_ass U_r_v*ty. ■•*.
Ttaate: Tta (h-k.U..^. .1 Ita T-vhory el C_M1__
Mary Wllhelmiae WUIIsma Palo Alto
, A ,., 3—aftal
Tta-BI Tta Lwe-Hcu-ssscr ol -luwHUasi Is Intend In inx
ECONOMICS AND SOCIAL SCIENCE
Yatnato Ichihsihi _ .Palo Aha
A. D.. Sfanljr- tao7
PHYSICS
Shirley Hyatt Saeram_.to
A. P. Pamlett tret
Tbnlai Os Ita R.4_U«. et Ulu-vtokl UAi by Urullle Cmm,
I ii sali Is as Alw_—s. CsMMMsr tmnm,
PHYSIOLOGY AND HISTOLOGY
OUreHombrook MscFarlsnd Prio Alio.
A B _S__sfarO. ISS*
Tbaaax A taMritaUos le -a -can**— el tta O— rtemtrpM.
ZOOLOGY
Charles Victor Bark, Palo Alto
A. ,., Stanford, .ao.
Ttaadi New Greet, met pmnhm et l-ta, ln_ Ber-* Ita.
Ros, Miriam Higley Psssdxaa
A, P.. tualoid. tmrt
Team; Tta Uoltmtm Cass, a.4 ka D.nla,*....
(
ENTOMOLOGY
Ourlea Plpw Smith Maynsal
,. S. F—om tleer—nty, .,.,
I—*.: tteflm le on TmelO, Jletalmimu .ml IU Alllaa IT—roe—
ENGINEER
ELECTRICAL ENGINEERING
Williim Lexvcriworth Durand Staaford Univeriity
A. 9n tt-niart. ipat
Ttaaii aaiillial.s .1 On haa rmom p—uml k_ Ua
trmcaxe _ «au lew.
Cyril Frank Elwell Sualord Uairersily,
A. ,.. Punt—A ten
Tta_si gk«rk tmeb—a
JURIS DOCTOR
Charlaa Alexaader Bterdsley CamphaOS
A. «.. ftsatarl, tni
Jsm, Esgene• Csmphell ..Adin
A. B.. Maslwd. tee.
tjame, Roy Choale Lo. Aag*l*»
A- _.. Bbwfwd. ita*
llsrold Id. Craxan ./<[.,.,..■ Saa PraadKO
^ A. *., p*am*m*A. iss*
Irriag Deane Gibion S,n 'Franciaco
A. _, tualert, ten
Edward Royle JaekaoB Raddin,
A, >.. 4-B.ofd, t—t
Edward R. MiUiken... Paxadana
A B,, roauwa, Ita,
tDonald KhngtUnd Selbert Saa FraaciKO
A. A, kasBwd. ten
Frank Swart Nsw Paris, lad.
A a. ,B lirl. laay
DOCTOR OF PHILOSOFHY
tWUIiaax Draper Harkin. ...Mlsso*-, Moat
A. P., •aafeH. >ta*
Ttaaait rmper* n temama tmemm
fMary Label McCr.ckcc Sunlord Uairsraite.
a. M., Maslsrs, ia**
Tfcssh: awa«tS la Ktrmbtj-
a, towj.
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Primary school children's perceptions of infant feeding: exploring their awareness using an adapted'draw and write' method
No full textBackground: Breastfeeding is recognised as the optimal feeding method, conferring short and long term benefits to infants and their mothers. In the UK some women do not initiate breastfeeding. Many commence formula milk feeding at birth or after a brief period of breastfeeding. Often women have decided how to feed their infants before conception or even during adolescence, prior to when infant feeding education has traditionally been provided. Negative attitudes to breastfeeding amongst some social groups, and lack of familiarity with the practice appear to contributing factors. This research has explored infant feeding awareness of children in primary schools as a first step towards informing appropriate health education interventions.
Methods: Fifty six children aged 5/6, 7/8 and 10/11 years were recruited to the study from 3 schools in rural and urban areas of Southern England. Children were shown a series of drawings, and read a story about a hungry baby. They were asked to finish the story, showing how they thought the baby was fed, using the ‘draw, write and tell’ method, developed as an adaptation of ‘draw and write’. The children produced one or more pictures, often with text, and were offered the opportunity to talk about their work; the data were united in a ‘commentary’. Codes emerged, which were combined into categories. Mapping and charting techniques were used to identify five key areas for discussion.
Results: The development, and flexibility, in children’s ideas regarding infant feeding was noted. Whilst breastfeeding was identified by some children, breastfeeding terminology and imagery were problematic for many. The prevalence of feeding bottles and references to formula milk were striking, with children identifying these as equivalent to breastfeeding. Solid foods were frequently referred to by children, and seemed to be identified with formula milk feeding rather than breastfeeding.
Conclusions: For the first time this study identified primary school children’s awareness of different feeding methods and the inter-relationships between these methods. It appeared difficult for children to view breastfeeding as normal, perhaps because it is rarely seen or discussed, and formula milk feeding is so prevalent. The children were interested in the subject and it is anticipated that infant feeding education with these age groups would be beneficial. Introducing children to breastfeeding needs to be achieved with care and sensitivity, using language and imagery with which they are confident. In addition, the efficacy of ‘draw, write and tell’ and the challenges of using this method are discussed
