1,721,107 research outputs found
Assessing User Attitudes Toward Mobile Commerce In The U.S. Vs. Korea: Implications For M-Commerce CRM
Full text linkMobile Commerce (m-commerce) relies on “customer or user interactions” via a mobile device and telecommunications infrastructure for the purpose of interacting, advertising, promoting, and selling products and services. The author of this study explored user attitudes and behavior toward m-commerce in the U.S. vs. Korea. In this paper, the author investigated comparison analysis for the U.S. vs. Korea for the following issues: 1) the factors affecting user attitudes toward mobile phone business; 2) how those factors affect perceived ease of use (EOU) and usefulness (U); 3) the effects of perceived ease of use (EOU) and usefulness (U) on overall attitudes toward the mobile phone business; and 4) how overall attitudes toward mobile phone business affect user/customer satisfaction. Surveys were conducted in two countries and the results reveal the different aspects affecting mobile phone usage in the U.S. vs. Korea. This study also found that user attitudes toward the mobile phone business significantly impact the level of m-satisfaction. Furthermore, this study provides managerial implications and offers suggestions to m-businesses.1
Exploring Determinants of Performance Indicator and Customer Satisfaction of Accommodation Sharing: Implication on Tourism Competitiveness
Full text linkHow do customers and potential customers perceive the realities of the sharing economy? The sharing economy has grown rapidly and expanded to meet diverse needs beyond expectation. By focusing on accommodation sharing, the purpose of this study is to investigate determinants of occupancy rates and perceptions of existing and potential customers. By applying Airbnb data, this study examined current usage and effects of factors on performance indicator of accommodation sharing in tourism destinations (Study 1). Study 2 investigated effects of perceived factors on satisfaction and intention to use, effects of satisfaction on loyalty, and effects of loyalty on perceived tourism competitiveness. Study 2 applied online survey data collected from both existing and potential customers. This study applied statistical analyses such as factor and regression analyses, ANOVA, t-test, and MANOVA. Additionally, this study analyzed impacts of major variables in terms of demographics. The results of this study provide managerial and policy implications for the fields of accommodation sharing and tourism
An Analysis of Customer Expectations/Dissatisfaction toward Perishable Grocery Goods in the Online Environment
No full textInvestigating Human Capital Development in Globalized Environment: Effects of Higher Education at KDIS
Full text linkThe purpose of this study: Various studies have examined the impacts of the academic achievement and performance of international students, while most of papers focused on shortterm effects. Previous studies also focused on academic performance of international students from countries such as China and Japan in U.S. and U.K. KDI school of public policy and management have performed exit survey each year that mainly analyzed the short-term impact, while long-term effects have rarely examined. The purpose of this study is to investigate longterm academic effects of international students in globalized environment. By classifying effects, this study expects to investigate effects on work, effects on globalization, and effects on hosting country.
Research questions: This study applied research questions as follows: i) how international graduates perceive application at work, improvement on work/organization/system, performance assessment, self-confidence, and use of network affect job satisfaction; ii) how international graduates perceive leadership skills, policy improvement, and improved public diplomacy affect perception of global leader; iii) how international graduates’ perceived affection, cognition, and behavior about hosting country affect improved image of Korea; and iv) how perceived social responsibility and global competence of international graduates affect perception of globalization?
Methodology: This study collected both qualitative and quantitative data. For quantitative data, this study distributed online survey to all alumni of KDI School. Data Analysis: For qualitative data, this study conducted in-depth and focus group interview. For quantitative research, this study applied factor, regression analysis, and structural equational modeling. For qualitative research, this study applied NVivo and Leximancer.
Results: For mediated effects, the study found that effects of improvement on work, performance assessment, self-confidence, and use of network showed significant on job satisfaction. The effect size was greater with self-confidence on job satisfaction. For long-term effects, the study found that effects of leadership skills, policy improvement, and public diplomacy showed significant on global leader. The study also found that effects of social responsibility and global competence showed significant on globalization. Results of this study also found that affective, cognitive, and behavioral components significantly affect attitude toward the Korea. Major variables found from quantitative research showed consistency with qualitative research.
Implications: The results of this study confirmed the role of KDIS’s academic empowerment in global environment. The results also implied how human capital development in global environment plays key role to enhance image of hosting country
인공지능 기반으로 맞춤 및 적응형 학습 시스템의 고등 교육에서의 적용효과
No full textThe purpose of this study is to investigate the effects of assessment by adopting adaptive learning in higher education that are rarely examined in previous studies. In particular, this study applied research questions: 1) How does technical perception, perceived contents and features, and perceived integration of the AI-based adaptive system with lecture affect overall satisfaction, overall effectiveness, overall usefulness, overall motivation for the study, and intention to use it with other classes? 2) How do overall satisfaction, overall effectiveness, overall usefulness, motivation for the class, and intention to use affect loyalty on the AI-based adaptive system? This study conducted online surveys after the completion of the classes adopted AI-based adaptive learning system, ALEKS. This study applied ANOVA, regression, and factor analyses. The results of this study found that perceived integration of the AI-based adaptive learning system with the lectures on overall satisfaction, effectiveness, motivation, and intention to use for other classes showed significant with higher effect size. The results of this study provides implication that the AI-based learning system help improve learning outcomes in graduate level studies. The results provide policy and managerial implications that the AI-based adaptive learning system should improve better customer relationships in higher education.2
Assessing Customer's Attitudes/Expectations Toward Online Grocery Businesses
Full text linkCustomer attitudes toward online purchasing behavior have relied on various factors, such as product category, price, and brand name awareness of the store. Customer attitudes toward online shopping are also greatly affected by the inherent limitation of virtual shopping: quality is not easily judged on the Web, particularly for products which the Web cannot deliver sensory experiences. The purpose of this study is to examine customer attitudes toward an online store that sells “look-and-feel” products with various qualities[1] that appear to grow and receive increased attention. In particular, the author investigated i) the factors affecting customer attitudes toward the online grocery store; ii) how those factors affected the perceived ease of use (EOU) and usefulness (U); and iii) the effects of the perceived ease of use (EOU) and usefulness (U) on overall expected customer satisfaction toward the online grocery store. Surveys were conducted and the major findings suggest that customers’ purchase decisions in the electronic marketplace are affected by how online stores apply strategies to maximize customer satisfaction. Furthermore, this study provides managerial implications and offers suggestions for e-businesses.1
Investigating Determinants that Affect Job and Life Dissatisfaction: The Case of Relocation
Full text linkPurpose: Geographical relocation has been conducted to alleviate overcrowding and to support balanced regional development in many countries.
Previous studies have seldom examined the effectiveness of relocation on job and life dissatisfaction, particularly in the public sector. The purpose of this study is to investigate the determinants of relocation on job and life dissatisfaction. Proposed research questions include the following: i) do working conditions in the new workplace and interactivity affect job dissatisfaction? ii) do social infrastructure and social activity in the new location affect life dissatisfaction? and iii) is there a relationship between job and life dissatisfaction? Research Design, data, and methodology: The study collected data via an online survey and applied statistical analyses such as factor analysis, regression, and ANOVA. Results: The results of this study found that proposed determinants excluding mobility inefficiency and decision-making affect job and life dissatisfaction. The results also showed that there are relationships between job and life dissatisfaction. Conclusions: The results of this study provide both managerial and policy implications of relocation for the public sector. The results of this study implied that better policy should be designed to increase job and life satisfaction that also accounts for the realities of relocation.2
Analysis of the Bicycle-Sharing Economy : Strategic Issues for Sustainable Development of Society
Full text linkPurpose
- This study posits that sustainable mobility of the sharing economy plays a key role to consider environment benefits. The purpose of this study is to investigate the bicycle-sharing economy as an emerging and alternative mode of transportation service and provide managerial and policy implications. The bicycle-sharing economy is still at an early stage of introduction as a transportation mode, while the governmental sector is promoting public bicycle-sharing to encourage bicycle as a substitute for private cars.
Research design, data, and methodology
- This study analyzed the current status of bicycle sharing programs through a survey that was distributed randomly to users and non-users across the country. Using factor analysis, satisfaction and loyalty for the existing users and intention to use and expected satisfaction for the potential users were examined in relation to utility factors.
Results
– The results show that economic utility affects satisfaction for user, while storage, mobility, and economic utility affects intention to use for potential users. The findings of this study indicate that in order to promote a bicycle-sharing scheme, it would be better to focus on the scheme’s economic advantage to be truly effective.
Conclusions
- The findings of the study could be applicable to future directions of the sharing economy as a means to achieve the sustainable development of society.1
Long-Term Growth Model in Myanmar Based on the Growth Trajectory of Vietnam
Full text linkThe purpose of this study is to identify major drivers of Myanmar’s long-term economic growth and draw implications to implement development policies. This study investigated Myanmar, as the country is the most recently opened economy in Southeast Asia. This study conducted simulation analysis based on scenarios by applying World Bank’s Long-Term Growth Model, Penn World Table 9.1, and World Development Indicator data. This study makes extensive use of LTGM and the LTGM-TFP extension to improve the validity of models for data calibration. This study confirms the validity of the model with data calibration and specifies scenarios for simulation analyses by setting the growth trajectory of Vietnam due to common geographical, political, and economic conditions. Main findings include that Myanmar’s economic growth rate will continue to fall below 3% in 2040 without proper improvement of growth drivers. The results of this study also provide that total factor productivity growth and female labor participation are key factors for Myanmar’s long-term economic growth. This study advises policymakers in Myanmar to strengthen human capital, which is crucial for total factor productivity growth in Myanmar’s context and directly affects economic growth. Further, labor market policies to promote female labor participation is important to sustain economic growth.1
Exploring Effects of Water Price on Residential Water Demand for Water Management
No full textPurpose: Management of water is a crucial issue globally and is becoming more critical due to climate change. The purpose of this study is to explore water resource management by considering price and water usage based on river basins and to suggest more efficient residential water demand management in South Korea. Research Design, data, and methodology: This study applied data of water usage and water price of 15 regions in four major river basins by considering up and downstream locations from 1997 to 2017 collected by Ministry of Environment in Korea. This study applied regression analyses, ANOVA, and 2-Way ANOVA to verify its claims. Results: The results found that effects of price on water usage showed significant in many cities. The results also showed that means of water usages differ based on location (upstream and downstream) and river basins. Conclusion: The findings provide important policy and management implications for the improvement of water resource management in terms of demand. The results also indicate that water price should be reconsidered by comparing water price levels with those of OECD countries. Furthermore, the results imply that water management in Korea needs to improve in terms of supply to cope with climate change.2
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