161 research outputs found
The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
No full textThe past decades are witness to numerous environmental disasters and events in which they threaten both human life and environment in which 30-40 percent of it contributed by the unhealthy consumers’ behavior consumption pattern. Despite this fact, insufficient information related to green purchase intention among consumers becoming a main barrier to both local and international marketers in developing a comprehensive business and marketing strategies of green products in Malaysia. Thus, it is imperative to understand consumer behavior towards green products especially in Sabah as one of most populated state in Malaysia, where the trend is still new. Acknowledging this limitation, this research intended to identify and investigate the influence of environmental knowledge and attitude, eco-label, cultural values (man-nature and long-term orientation) on green purchase intention among consumers, and simultaneously examining the effect of premium price and environmental advertising as a moderator. The Theory of Planned behavior was used to gauge consumers’ green purchase intention. A total of 337 self-administered questionnaires were obtained from consumers in Sabah using non-probability sampling through convenience sampling. The finding of this study revealed that environmental knowledge and attitude, eco-label as well as cultural values of the consumers contributed significantly towards the green purchase intention. Further investigation revealed that environmental advertising enjoys a positive and significant moderating effect between the independent variable and GPI. However, premium price is found to have no moderating effect in this study in which did not contribute significantly between the relationship of environmental knowledge and attitude, eco-label, cultural values (man-nature and long-term orientation) on green purchase intention
The Dilemma of Purchase Intention
No full textThis article describes how many past studies have assessed the consumption behavior by employing purchase intention drivers/motivational factors of organic food as a proxy to foster organic food consumption. However, the preceding studies' foci do not embrace the consumption itself where purchasing may come secondary to consumption decisions.. Consumption reflects high involvement with the product; and the barriers and motivations are as real as the product itself, which makes it an ideal moment to examine the motivation. Also, there is a lack of effort in re-assessing theories of planned behavior by extending it or incorporating time orientation, different dimensions of attitude and organic food quality attributes to increase and improve understanding of actual organic food consumption behavior. Hence, the objective of this article is to propose an ideal approach and develop a conceptual framework to examine factors influencing organic food consumption. This article provides insight and a better understanding of actual consumption of organic food and adds a new momentum to the growing literature.</p
Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation
No full textThe majority of past studies focused on investigating the motivational factors to purchase organic food as a proxy to foster organic food consumption. However, the preceding studies’ foci do not embrace the consumption itself where purchasing may come secondary to consumption decisions. Consumption reflects high involvement with the product; and the barriers and motivations are as real as the product itself, which makes it an ideal moment to examine the motivation. The research model was analyzed using the Partial Least Square Structural Equation Modeling technique. Results show that product-specific attitude (PSA), willingness to pay (WTP) and perceived availability (PA) had a significant positive influence on individuals’ organic food consumption (OFC), while environmental attitude (EA) and subjective norms (SN) were not significantly related. The moderating role of future orientation (FO) between PSA, EA, WTP and OFC were examined and found to be significant except for EA. The result suggests that PSA and WTP are stronger and higher respectively when future orientation is high. The research provides a significant insight and better understanding of organic food actual consumption behavior and adds a new momentum to the growing literature. Discussions and implications of these findings are further discussed
Le travail informel : retour sur une notion floue. Remarques à partir du cas des entreprises françaises délocalisées au Maroc
No full textBased on the critical literature as well as on observations collected by the author for the preparation of his Ph. D. thesis, the article addresses the definition and the characterization of the main types of informal employment, the status of work in Morocco, and examines in more detail some atypical forms of work and employment which are related to the operation of French enterprises located in this country (the “ chaouch”, the maid, the …).L’article interroge la définition et les formes du travail informel dans le contexte sociétal marocain à partir de la littérature critique et des observations recueillies dans le cadre d’une thèse de doctorat en Sociologie. A la lumière des données collectées, on développe quelques remarques sur le statut du travail dans la société marocaine et on examine de façon plus précise la problématique du maintien de certaines figures atypiques en relation avec les entreprises françaises délocalisées au Maroc («chaouch » , bonne, porteur).Labari Brahim. Le travail informel : retour sur une notion floue. Remarques à partir du cas des entreprises françaises délocalisées au Maroc. In: Cahiers de sociologie économique et culturelle, n°41-42, 2004. pp. 71-93
Social media influencer in advertising: the role of attractiveness, expertise and trustworthiness
No full textThe cosmetic industry has shown rapid growth worldwide and is seen as a profitable business yet highly competitive. A popular grab-attention strategy being adopted worldwide by the brand manufacturers is celebrity endorsement to improve the effectiveness of the advertisement. Despite its popularity, companies increasingly abandoning it in favor of social media influencers due to the popularity of social media and online stores. However, the effectiveness of this new way of communication using an influencer is not well understood. To address this gap, this research investigated the influence of social media influencer credibility (attractiveness, trustworthiness, and expertise) on advertising effectiveness (attitude toward the product, attitude toward the advertisement, and purchase intention to ensure if it is suitable to hire a social media influencer to advertise cosmetic products in Malaysia over a celebrity. The finding can serve as a reference to help cosmetic products marketers to develop effective ads using source credibility to communicate with their customers and stand out from the surrounding media clutter
Isotomurus maculatus
No full text50. Isotomurus maculatus (Schäffer, 1896) (Fig. 10) Citation from Edough: Hamra-Kroua (2016: 86); Zoughailech (2017: 137). Not cited from Algeria outside Edough. Distribution: Distribution unclear, requires revision (Fjellberg 2007). The color pattern is slightly different from the specimens from Norway figured by this author and from Italy figured by Carapelli et al. (1995).Published as part of Brahim-Bounab, Hayette, Bendjaballah, Mohamed, Hamra-Kroua, Salah, Lachi, Noureddine, Bedos, Anne & Deharveng, Louis, 2020, Checklist of the springtails (Hexapoda: Collembola) of the Edough massif northeastern Algeria, pp. 51-78 in Zootaxa 4853 (1) on page 68, DOI: 10.11646/zootaxa.4853.1.3, http://zenodo.org/record/441036
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