20 research outputs found
The effectiveness of environmental advertising: the role of claim type and the source country green image
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Corporate environmentalism pursuit by foreign firms competing in China
No full textThis study examines the relationships among environmental orientation, environmental strategy, firm performance, and regulatory stakeholder influence. Survey data collected from foreign invested enterprises (FIEs) in China show that while internal environmental orientation positively influences environmental corporate (but not marketing) strategies, external environmental orientation positively influences both. These two types of environmental strategy are, in turn, found to positively affect firm performance. Regulatory stakeholder influence is found to exert a direct effect on external environmental orientation. Moreover, it is found to positively moderate the relationship between environmental orientation and environmental strategy. These findings provide FIE executives with useful insights into enhancing firm performance through the pursuit of corporate environmentalism.Corporate environmentalism Environmental orientation Environmental strategy Performance
Why and when do consumers perform green behaviors? An examination of regulatory focus and ethical ideology
No full textHow and when environmental orientation drives corporate sustainable development in a cross‐national buyer–supplier dyad
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The influence of learning orientation on corporate sustainability : serial mediation of supply chain practices
No full textBased on the theory of organizational learning, supply chain practice view, and stakeholder theory, this paper presents an empirical analysis of the influence of learning orientation on corporate sustainability through supply chain relationships and supply chain agility. A learning orientation strengthens supply chain practices, potentially extending its impact beyond mere business transactions to enhance sustainability through knowledge transfer. Empirical results reveal the relationships among the constructs and serial mediation of supply chain relationship and supply chain agility. The empirical data were collected from organizations in the United Arab Emirates. The structural equation modeling approach is applied to validate the models in the study. Mediation analysis was performed to better understand the organizational and supply chain phenomenon. In addition, this study provides empirical support for serial mediation, with supply chain relationships and supply chain agility mediating the relationship between learning orientation and corporate sustainability. The study draws managers' attention to the importance of learning orientation as well as supply chain relationship and supply chain agility post-COVID-19. The findings may guide firms toward designing their sustainable supply chain strategies under organizational learning. This paper contributes to the sustainable supply chain management literature
Impact of perk expenditures and marketing expenditures on corporate performance in China: The moderating role of political connections
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