28 research outputs found
Influencer marketing within business-to-business organisations
No full textThis study explores the dynamics of influencer marketing in the B2B sector by drawing on employee advocacy, customer reference marketing and organisational endorsement theories, explicating the strategic application of influencer marketing in the B2B context, and revealing the challenges in influencer marketing faced by B2B organisations. We conducted twenty-two in-depth semi-structured interviews with senior management marketing professionals across different sectors. Our analysis of these narratives shows that B2B marketers advocate the concept of ‘influential marketing’ by differentiating it from the concept of influencer marketing in the B2C market. B2B influential marketing connotes trustworthiness, expertise, professionalism, and exchange of know-how, all of which are rooted in long-term and industry-specific relationships and business networks. This research contributes to the theorisation of B2B influential marketing by developing an integrated framework that deciphers the process of its strategic implementation. The vital managerial contributions in our study highlight the specific considerations for influential marketing in B2B organisations
Hydraulic analysis of the drainage system in Severina subdivision,Bagumbayan, Taguig City.
No full textThe drainagesystem in Severina Subdivision, Bagumbayan,Taguig City was reconstructed in 2009 after the flooding in the area due to Typhoon Ondoy. The reconstruction was apparently made without the aid of design analysis.Due to thid fact, the author made a hydraulic analysis of the drainage system in Severina Sibdivision to determine its hydraulic efficiency based on the Department of Public Works and Highways(DPWH) design standards.This was done using a hydraulic model of the drainage system using HEC-RAS.The drainage system was found out to be overdesigned. HEC-RAS showed the it has a maximum flow capacity of 1.99m³/s compared to the likely flow discharge calculated for the subdivision which is 0.44m³/s. Moreover, the model showed that the velocity of water in some parts of the canal is less than 0.6 m/s.the required minimum velocity to avoid sediment particle depostion, which can lead to drainage clogging and therefore flooding during rainfall events
Primera etapa en el desarrollo de un sistema de información geográfica [SIG] aplicada a la vigilancia epidemiológica
No full textUNIRED: PROYECTO PADRINAZGO PUBLICACIONES PERIODICAS ARGENTINAS. Título (A):
Primera etapa en el desarrollo de un sistema de información geográfica (SIG) aplicada a la
vigilancia epidemiológica: comunicación, pp. 331. Autor Personal (A): Sanchez, J.; Piscitelli, Hernán
Gustavo; Severina, W.; Larriestra, A.; González, J.; Degioani, A.; Giraudo, J. Título Serie - Nº - Vol.:
Revista argentina de producción animal - v. 18, supl. 1 (1998). Idioma - Referencias: es. Notas:
Presentado al 22º Congreso Argentino de Producción Animal. ..
Marcas Linguísticas Nordestinas Presentes na Obra Morte e Vida Severina, de João Cabral de Melo Neto: análise das designações
No full textRESUMO: A personificação do sujeito através da linguagem é algo notório nos
usuários de uma língua. No Brasil, existem várias formas de comportamentos
linguísticos, seja por função de região, de classe social, de situações (formais e
informais) e por período histórico. Neste trabalho, buscamos a utilização da variação
por região para explicar e caracterizar o sujeito nordestino apresentado na obra
Morte e Vida Severina, do autor João Cabral de Melo Neto. A escolha do texto da
análise se deu pela abordagem da representação da difícil vida do retirante, o qual,
mesmo diante de todos os desafios, persiste em suas lutas diárias. Logo, foram
necessárias bases teóricas a partir dos conhecimentos da Linguística e da
Sociolinguística. Em favor disso, utilizamos, como referencial, Saussure (2006),
Mollica; Braga (2015); além de Guimarães (2014), com a Semântica do
Acontecimento, no que diz respeito às ―Designações‖. Objetivamos evidenciar as
questões de como a linguagem molda o seu usuário, através de suas próprias falas,
discorrendo, portanto, sobre a análise sociolinguística, buscando aliar a linguística
com as marcas de falares que se encontram como designações na obra popular da
região nordeste, Morte e Vida Severina.
Palavras-chave: Sociolinguística. Variação. Designações. Caracterização. Morte e
Vida Severina.
ABSTRACT: The personification of the subject through language is something
notorious in the users of a language. In Brazil, there are several forms of linguistic
behavior, either by function of region, social class, situations (formal and informal)
and by historical period. In this work, we seek the use of variation by region to
explain and characterize the Northeastern subject presented in the work Morte e
Vida Severina, by author João Cabral de Melo Neto. The choice of the text of the
analysis was based on the representation of the difficult life of the retreatant, who, even in the face of all challenges, persists in his daily struggles. Therefore,
theoretical bases were necessary from the knowledge of Linguistics and
Sociolinguistics. In favor of this, we use, as reference, Saussure (2006), Mollica;
Braga (2015); in addition to Guimarães (2014), with the Semantics of the Event, with
regard to the "Designations". We aim to highlight the questions of how the language
shapes its user, through its own lines, and discusses, therefore, the sociolinguistic
analysis, seeking to combine linguistics with the dialects that are as designations in
the popular work of the northeast region, Morte and Vida Severina.
Keywords: Sociolinguistic. Variation. Designations. Characterize. Morte e Vida Severina
SERTÃO, METÁFORA E CONSTRUÇÃO POÉTICA EM O CÃO SEM PLUMAS, O RIO E MORTE E VIDA SEVERINA DE JOÃO CABRAL.
No full textEste trabalho constituiu uma análise da construção da poesia do autor João Cabral
de Melo Neto em O cão sem plumas a partir da descrição do espaço, do homem e
do rio poético, tendo ainda como corpus os poemas O rio e Morte e vida severina.
Em O rio buscamos refletir sobre as imagens da água e da estética do espaço, segundo
as proposições de Gaston Bachelard sobre os temas do discurso da dor, da
angústia, do pessimismo e da morte. Morte e vida severina foi analisado a partir do
estudo dos gêneros: lírico, narrativo e dramático, acrescido, no último capítulo de um
contraponto em relação à polifonia de gêneros. Esta obra é abalizada pela poética
desse autor, pela maneira de manusear as imagens, as metáforas, ou seja, a forma
como ele lida com toda essa semântica da expressão, isto é, com as figuras de linguagem,
o ritmo, os jogos de palavras, o percurso poético do discurso. E, com esse
fio poético, percebemos a essência do Sertão e do Sertanejo nas obras analisadas.
Inferindo, ainda, que essa realidade dura, seca e sofrida do sertanejo remete-nos
também à maneira de produção do poeta João Cabral, que ao revelar a essência
desse sertanejo, ao mesmo tempo, descreve a sua própria maneira da construção
poética.This study is an analysis of the poetry construction of the author Joao Cabral de Melo
Neto O cão sem plumas (The Dog Without Feathers) from the description of space,
man and river poetic, there is also as corpus the poem Morte e vida severina (Death
Life Severina). Em O rio seek searching to reflect on the images of water and the
aesthetics of space according to the propositions of Gaston Bachelard d on the
themes of the discourse of pain, distress, pessimism and death. And the book Morte
e Vida Severina analysis from the study of genres: lyric, narrative and dramatic, plus
a counterpoint to the polyphony of genres .This work is authoritative by the poetics of
this author, the way of handling images, metaphors, or how he deals with all this semantic
expression, however, with the figures of language, rhythm, wordplay The poetic
course of his speech. And with this thread realize the poetic essence of the Wild
and Sertanejo (backcountry) in the works analyzed. Implying also that hard, dry and
painful reality of the backcountry also refers us to the way of production of poet João
Cabral, to reveal the essence of the backcountry while describing his own manner of
poetic construction
The development of B2B social networking capabilities
No full textThe adoption of social media (SM) as a marketing platform in B2B markets has been growing, but there is a lack of research exploring the development of the social networking capabilities organizations need to build and maintain relationships via SM. By applying a qualitative, in-depth, case study research design in 12 organizations, this paper identifies a four-stage journey of social networking capability development. The stage-model captures the types of capabilities organizations engage or develop to be effective in creating actor engagement, network development and network management on SM. Through this, we demonstrate how the capabilities build over time and integrate with each other to improve the organizations’ perceived competitive performance on SM. We highlight the operational, dynamic and adaptive capabilities needed to build capacity for seizing the opportunities available through SM
Unlocking resilience and performance : the dynamic impact of collaborative social media integration in operations, marketing and sales
No full textPurpose The purpose of this study is to theoretically hypothesise and empirically explore the relationships between operations and supply chain management (O&SCM) and marketing/sales (OMS) collaboration, social media (SM) usage, organisational resilience and performance. This paper considers how collaboration through SM can enhance organisational resilience capability and performance. Design/methodology/approach A survey was conducted among 395 organisations in the UK. Structural equation modelling was applied to test the research hypotheses. Findings The empirical findings of this study support the significant mediating role of O&SCM–OMS collaborative activities through internal and external SM for better organisational resilience, capability, cost efficiency, customer-focused and business performance. This also extends to exploring differences based on product versus service industries. Originality/value Through empirical research, the findings contribute to the theoretical development and managerial guidance on O&SCM–OMS collaboration and resilience capability by emphasising the strategic deployment of SM across functions through the lens of contingency theory and resource-based view
The sea of our conversation: the curator being co-author in the translation of the adapted poem
No full textDissertação de Mestrado em Estudos Curatoriais apresentada ao Colégio das ArtesThis investigation focuses on an attempt to read some aspects of João Cabral de Melo's poem “Morte e Vida Severina” to create a curatorial exercise. In this way, the exercise begins with a theoretical contextualization about the mechanics of translation and adaptation, which is revealed in the contemporary world and which in the years 1965/1977 was the voice capable of projecting the poem as social criticism in Brazil and France. During the investigation, the figure of the curator emerges, placing himself “between” these two mechanics, becoming a co-author, to establish a new concept, a new translation-adaptation, in the process of intermediation between artists and works. The curatorial project arises by translating, adapting and articulating the various Severina voices, following Walter Benjamin for whom “the life of the original reaches its last and broadest unfolding, permanently renewed.” To support this investigation, the contributions of several authors such as Walter Benjamin, Linda Hutcheon, Roland Barthes, Ana Luiza Ramazzina, Michael Foucault, Haroldo de Campos, Jean-Paul Martinon will be considered. .A presente investigação centra-se na leitura de alguns aspetos do poema de João Cabral de Melo “Morte e Vida Severina” para a criação de um exercício curatorial. Deste modo, o exercício inicia-se a partir de uma contextualização teórica acerca da mecânica da tradução e da adaptação, que se revela no mundo contemporâneo e que nos anos de 1965/1977 foi a voz capaz de projetar o poema como crítica social no Brasil e na França. No decorrer da investigação surge a figura do curador que se coloca “entre” estas duas mecânicas, convertendo-se em co-autor para estabelecer um novo conceito, uma nova tradução-adaptação, no processo de intermediação entre artistas e as obras. O projeto curatorial ergue-se traduzindo, adaptando e articulando entre si as várias vozes Severinas(os), seguindo Walter Benjamin para quem “a vida do original alcança seu último e mais amplo desdobramento permanentemente renovado.” Para fundamentar essa investigação serão consideradas as contribuições de vários autores como Walter Benjamin, Linda Hutcheon, Roland Barthes, Ana Luiza Ramazzina, Michael Foucault, Haroldo de Campos e Jean-Paul Martinon.
Documents included in the pre-analysis of the study “Digital Health in PHC in the context of the COVID-19 pandemic: arguments from WHO, PAHO and Brazilian health agencies
No full text
This publication aims to present the framework of documents included in the pre-analysis considering the 5 dimensions (year of publication, author, authenticity, and reliability, type of document, key concepts proposed by (Cellard (2012)) of the Documentary Study, type Rhetorical analysis (Perelman and Obrechts-Tyteca (2005), entitled “Digital Health in PHC in the context of the COVID-19 pandemic: arguments from WHO, PAHO and Brazilian health agencies”`*
*The Study “Digital Health in PHC in the context of the COVID-19 pandemic: arguments from WHO, PAHO and Brazilian health agencies” is part of the thesis: ARAÚJO A J. Digital Health in Primary Health Care in the context of the COVID-19 pandemic 19 in Brazil: similarities and diversities of discourses from health agencies and perceptions of the health professionals involved. Advisor: Severina Alice da Costa Uchoa. Thesis (Doctorate in Public Health) - Federal University of Rio Grande do Norte, Natal, 2022 (in progress)</p
A voz e a vez do leitor em Morte e Vida Severina: uma abordagem de recepção, leitura e performance
No full textIn the present era of computerization of the school space, where everyone is surrounded by
such fast and perishable information, we can see that few of these updates translate into
relevant experiences for student education. Whereas the choice to work with the poetic
literary text here is undeniably the attempt to do the opposite: to transform the experience of
literary enjoyment into permanent knowledge for the school community. This work is an
attempt to assertively and effectively develop the indication of work launched by PCN, under
the aegis of the LDB of Brazilian public education, in what concerns the reading practices and
literary enjoyment in the classroom. To this end, the poem piece Morte e vida Severina, by
Pernambuco author, by João Cabral de Melo Neto, will be the base text for the collective
reading of this study, developed in the stages of reading, reception and textual performance
under the investigative theoretical effort going through guidelines, among others, by Iauss
(1979), Cosson (2006), Zumthor (1993) and Pinheiro (2003). From this theoretical
framework, the body was used during the literary reading processes, because it is through it
that we are in the world. In this sense and thinking about the reading that ―dislodges the man
from his body‖, through the readings, representations and text productions of the students, it
was possible to observe, throughout the research, the elaboration of several meanings and
resignifications with the selected work in the classroom, so that, resulting from this
interventional practice, several pedagogical products were produced, explored throughout this
work.Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESNa atual era da informatização do espaço escolar, onde todos estão cercados de informações
tão rápidas e, na mesma medida, perecíveis, podemos constatar que poucas destas
atualizações são traduzidas em experiências relevantes para a formação do aluno. Ao passo
que a escolha de trabalhar com o texto literário poético, aqui, é, inegavelmente, a tentativa de
fazer o inverso: transformar a experiência de fruição literária em conhecimento permanente
para a comunidade escolar. Este trabalho é uma tentativa de desenvolver de maneira assertiva
e efetiva a indicação de trabalho lançada pelos PCN, sob a égide da LDB da educação pública
brasileira, no que compete às práticas de leitura e fruição literária em sala de aula. Para tal, a
peça-poema Morte e vida Severina, do autor pernambucano, de João Cabral de Melo Neto,
será o texto base de leitura coletiva deste estudo, desenvolvido nas etapas de leitura, recepção
e performance textuais sob o esforço teórico investigativo perpassando as orientações, entre
outras, de Iauss (1979), Cosson (2006), Zumthor (1993) e Pinheiro (2003). A partir desse
referencial teórico, procedeu-se a utilização do corpo durante os processos das leitura
literárias, pois é através dele que estamos no mundo. Nesse sentido e pensando na a leitura
que ―desaloja o homem do seu corpo‖, através das leituras, representações e produções de
textos dos alunos, pôde-se observar, ao longo da pesquisa, a elaboração de diversos sentidos e
ressignificações com a obra selecionada na sala de aula, de maneira que, resultantes da
referida prática interventiva, foram produzidos diversos produtos pedagógicos, explorados ao
longo deste trabalho
