1,720,962 research outputs found
TikTok in museum management: an effective museum enhancement tool?
No full textDigital environments nowadays play a central role in creating
value for organizations. In the cultural sector, the creation of
value of organizations and in particular of museums is facing a
paradigm shift in response to the contemporary demands of
living in a hyperconnected world. Expression of a rapidly rising
phenomenon in the hyperconnected digital scenario is
represented by the use of the TikTok platform, whose value
creation is based on interactive and multimedia contents. This
research aims to explore through a mixed approach, the use
that museums make of TikTok from a managerial perspective.
The study highlights the use of a generally informal language
structured on a predominantly aesthetic and non-scientific
component, capable of attracting and interactively engaging
heterogenous targets, especially less art-sensitive audiences like
digital natives. Despite the enormous potential it represents, this
social media is still little used by museums and little explored by
the scientific community
How management uses AI in the museum field: From chatbots towards chatGTP
No full textArtificial intelligence is an innovative tool with considerable potential. In the cultural sector, the use of new technologies translates into the definition and design of a cultural offer based on the components of interactivity and customization. In this direction are inserted the Technological Advances through which the visitors of Cultural Sites can dialogue with deep learning inspired chatbot software, ask for information and even suggestions on the Cultural Experience. The aim of this work is to explore the use that cultural organisations, and in particular museums, make of Chatbot technology, in order to understand if this tool can be effective in enhancement and fruition museum management. To achieve this goal, the strategic choices by a selection of case studies were analysed. From the analysis carried out, the use of Chatbot technology appears to bring the museum audience closer, involving them in the museum narrative thanks to the possibility of making autonomous choices and providing important information on public behavior to management. The future application of elaborate AIs such as GTP chat may offer food for thought on how these processes will be automated and become increasingly efficient
Enhancement and archaeological incoming in the italian context. The Campi Flegrei experience.
No full text
Silver entrepreneurship: a new trend in startups
No full textPurpose of the paper: This study is framed in the debate on entrepreneurial education and entrepreneurial behaviour. It aims to investigate the motivations behind the choice of people over the age of 50 to become entrepreneurs through the founding of startups and the background of so-called silver entrepreneurs.
Methodology: The study adopts a qualitative approach. A matrix is built according to two key topics from the literature review and used to report case studies to describe the dynamics of silver entrepreneurs and so clarify the reasons behind their rather unique choice. The case studies are classified according to the technical skills and entrepreneurial experiences of 29 founders of startups.
Findings: The results attempt to highlight the ways in which mature entrepreneurs seek the benefits of starting new careers through their startups. The results also show the interplay between the entrepreneurial and technical skills that the silver entrepreneurs possess. The proposed scatter plot depicts the predominance of three combinations of technical skills and entrepreneurial competences.
Research limits: The study will require further information on the resources and skills available to, and needed by, entrepreneurs over 50 who are forming new startups. Practical implications: This research deepens the understanding of the potential local economic impact of entrepreneurs over 50 who have founded startups. We also identify that entrepreneurial training programmes enable the proliferation of new business ventures in the startup ecosystem. While this might be self-evident, it is found that such initiatives are most relevant for silver entrepreneurs with backgrounds other
than being businesspeople, managers, or business owners.
Originality of the paper: Through this study, the authors propose a new
combination of interrelated variables such as skills, business background, and motivations to start new businesses for people over the age of 50, shaping the dynamics of silver startups and startuppers; this also supports a conceptual clarification in an intricate scholarly debate
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