1,720,996 research outputs found
Nuevas estrategias y herramientas de márketing
Get PDFMaterial adicional de la ponència presentada al IV Congrés Obert i Virtual Castelló 2020. Castelló de la Plana, 201
Plan de Marketing y fidelización del "Centro de belleza natural Eva"
No full textTreball Final de Màster Interuniversitari en Màrqueting i Investigació de Mercats. Codi: SRB100. Curs 2017/201
Marketing plan for Bambino Mio
Get PDFTreball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017This is a marketing plan for Bambino Mio, a small British company that produces
and markets reusable nappies for babies in many countries worldwide. They have
recently introduced their products in the Spanish market, and their aim is to
generate a strong brand awareness within their target customers. After they
started developing marketing actions addressed to the Spanish market, this plan
may represent some guidelines to keep marketing this market during the period
from 1st January 2018 until 31st December 2018.
In principle, Spain may not be a great scenario to develop products that are
related with cloth nappies, as the tendency of the number of babies is
continuously decreasing, and that means a continuous decline of the potential
customers. However, warm temperatures compared with other countries in
Europe, which make reusable nappy faster to be dried after washing, good figures
in the use of social media by Bambino Mio’s customer profiles and increasing of
natural upbringing trends may represent good opportunities for a nice
performance of the product in a mid-term.
The market size is relatively small, but there are not many cloth nappy brands
within the Spanish market. Moreover, competitors are not developing significant
marketing actions. Their main weakness is promotion, as they are not investing
on communicating directly with the Spanish audience. Some of them just leave
this type of actions on their distributors, so they do not have a direct control on
them. This fact gives Bambino Mio a great opportunity to gain market share and
becoming the market leader in Spain in a mid-term.
Those reasons may make us assuming that Bambino Mio will be able to set good
sales figures to make revenues enough to get profitable the launch of different
marketing actions in Spain in 2018
Plan de marketing para el lanzamiento de un club polideportivo en Valencia
No full textTreball de Final de Màster Universitari en Màrqueting i Investigació de Mercats. Codi: SRB100. Curs acadèmic 2019-2020
Final marketing plan on Mimar
Get PDFTreball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2017-201
Plan de internacionalización de Biótica Bioquímica Analítica, S.L.
No full textTreball Final de Màster Universitari en Màrqueting i Investigació de Mercats. Codi: SRB100. Curs 2018/201
Plan de Marketing de la Empresa Liberty Lingvo para el 2023
Get PDFTreball de Final de Màster Universitari en Màrqueting i Investigació de Mercats. Codi: SRB100. Curs acadèmic 2022/202
Mariacaprichos' Marketing plan (July 2019-July 2020)
No full textTreball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2018-201
Marketing plan Villarreal C.F. S.A.D.
Get PDFTreball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2018-201
Desarrollo de pensamiento crítico y alfabetización mediática en la sociedad del conocimiento: claves para la gestión de la información en la sociedad contemporánea
Get PDFCompendi d'articlesEsta tesis investiga la evolución e impacto del Pensamiento Crítico (PC) en una sociedad influenciada por internet y redes sociales, centrándose en los jóvenes y el papel educativo para fomentar PC y la Alfabetización en Nuevos Medios (NML) en la era digital. La investigación se organiza en tres estudios publicados en revistas internacionales. El primer artículo analiza bibliométricamente la literatura sobre PC, su evolución y relevancia en educación superior. El segundo explora cómo internet y redes sociales afectan el PC y rendimiento académico en estudiantes de secundaria en España, usando encuestas a 1.072 estudiantes. El tercero evalúa un programa de entrenamiento en PC para universitarios con un diseño preexperimental, midiendo cambios en disposición al PC, razonamiento y NML, con una muestra de 60 estudiantes.This thesis investigates the evolution and impact of Critical Thinking (CT) in the context of internet and social media influence, particularly among young people. It explores the role of education in promoting CT and New Media Literacy (NML) through three studies. The first study conducts a bibliometric analysis of CT literature, examining its evolution, definition, and impact on various aspects of life. The second study explores how internet and social media usage affects CT abilities and perceived academic performance among Spanish high school students. The third study evaluates a CT training program for university students, measuring changes in CT disposition, rational reasoning, and NML. The research identifies methodologies for integrating CT and NML into university curricula, emphasizing their importance for academic success, professional progress, and societal participation. It underscores the need for innovative pedagogical approaches to promote these skills in higher education.Programa de Doctorat en Diseny, Gestió i Avaluació de Polítiques Públiques de Benestar Socia
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