1,720,998 research outputs found
The use of Digital technology to reshape the retail store. International Journal of Business and Management
No full textThe creation of a retail store able to offer multidimensional experiences is one of the main challenges of the last few years. The blend of physical and digital elements permits to create a new manner to consider the evolution of a fixed retail store. The traditional retail store is able to integrate physical elements normally placed in a store with digital technology in order to create immersive experiences where people can interact with digital content by using only hand gestures and natural movements, in an interactive environment.
From literature analysis, emerged that the Internet use and digital and interactive strategies are not being exploited in a broad way in order to revitalize retail stores normally placed within an urban area. Thus, this work will provide a new point of view about a traditional retail store becomes a multidimensional place by combining physical and digital elements
LA TECNOLOGIA NELL’EVOLUZIONE DEL RETAIL. Creazione e definizione del retail esperienziale
No full textLa monografia offre uno spunto di riflessione sulle numerose e dinamiche trasformazioni che hanno proiettato il retail nel terzo millennio e che costituiscono la
base per ulteriori cambiamenti ad oggi non prevedibili. Il processo di digitalizzazione che attualmente sta trasformando la società a tutti i livelli ha interessato
profondamente anche il comparto del retail. Le tecnologie interattive e digitali hanno modificato sia le logiche di funzionamento della vendita al dettaglio, sia le modalità di interazione con tutti gli attori che, direttamente o indirettamente, sono collegate con tale attività. L’approfondimento del significato della digitalizzazione mette in evidenza quale ruolo svolgono o possono svolgere le diverse forme di commercio digitale unite all’utilizzo delle tecnologie interattive nella definizione di nuove esperienze di shopping basate su una visione olistica del retail. Il focus su alcune delle più rilevanti tecnologie digitali mira a sottolineare, secondo le logiche di un approccio sistemico, modalità di acquisto alternative da parte dei consumatori e mutate strategie di vendita da parte dei retailers. Il testo è rivolto a docenti e studenti nei diversi corsi di Place management, Retail management e Marketing. Offre inoltre nuove prospettive di analisi a ricercatori e professionisti che si occupano di individuare nuove strategie per lo sviluppo del retail
Place as Value proposition. The Marketing Perspective
No full textThis work provides a particular perspective on the polysemous concept of ‘place’ and integrates marketing and management frameworks - S-D Logic, Service Science and Network-System theories - to explain the place as value
proposition, emergent by the perceptions and interactions between subjects/stakeholders/users and the spatial contexts.
A service perspective emerges and the value co-creation logic is applied to place marketing, identifying an alternative vision in managing value and strategies in places. This marketing approach is contextualized to the city centre, and presents the value co-creation perspective within the Town Centre Management (TCM) scheme. Implications between marketing, management, government and stakeholders are identified in place dynamics
Are social commerce websites capable of increasing the Town Centre value?
No full textPurpose - The purpose of this paper is to analyse the perception that people (citizens, tourists and investors) have regarding Town Centre revitalization problems. In order to understand, on one hand, whether the Town Centre value can be enhanced through the adoption of Social Commerce websites, and, on the other, to comprehend if such activities can help the development of urban centres. Nowadays, the development of activities and initiatives (Otsuka & Reeve 2007) seeking to improve the image and attractiveness of town centres is becoming essential for Town Centre Management (McAteer & Stephens 2011). Analysing people’s perception in reference to Social Commerce websites helps us to understand if these can represent a viable alternative to the urban planning of trade and to its regeneration.
Design/methodology/approach - This paper analyses the ways in which the Town Centre value intended as economic, social, commercial and environmental can be increased through the use of Social Commerce websites. We adopted a qualitative methodology adopting a questionnaire survey to explore the characteristics and potential of both Town Centre Management and Social Commerce websites, and to investigate the perception people have of it.
Findings - The paper presents a hypothesis model supporting our purpose
Can the town centre be a territorial infrastructure?
No full textThe aim of this study is to verify whether the traditional town centre can be considered a territorial infrastructure. Two empirical experiences will be proposed to confirm or confute this hypothesis. Traditional definitions of the town centre consider this urban area a place where people spend their time and money, defining it as a central place in urban agglomerations (Birch, 2009; Ford, 2003; Whyte, 1988) and attributing different meanings both real and symbolic (Balsas, 2014). Town centres are recognized as places that offer a multifaceted range of functions and services (sometimes experiences connected with culture, history, and so on) (Page & Hardyman, 1996; Ashworth & Voogd, 1988; 1990; 1994) capable of attracting citizens, tourists, investors, and many other categories of people who have a social, economic, and political relationship with these places (Wells, 1991). The town centre is a central place close to where people live or where the main central streets converge (Page & Hardyman, 1996). More specifically, the town centre is the core of a city that possesses its own history and traditions handed down through time and capable of generating wealth. For these reasons, it is essential to keep the town centre alive, vibrant, and viable.
This conceptual study aims to propose a new concept of the town centre as a territorial infrastructure by using an interpretive approach (Myers, 2013) to verify whether the traditional concept of a town centre can be considered in a new optic like territorial infrastructure. The first step is to consider the definition of territorial infrastructure applied to the airport concept, as offered by Mazzeo (2011:65): “It is a territorial infrastructure that increases the spatial accessibility and the economic potential of a territory; in this sense, it is also a port to boost tourism and cultural exchanges, it is also an infrastructure bringing with it investment in other areas of mobility.” By analysing this definition, it is possible to identify several factors that permit considering the town centre to be a territorial infrastructure
On-line Commerce and Town Centre Retailers’ Experience
Full text linkThis paper is an attempt to develop a new way to sell products or services for retailers within town centres. An analysis of the literature revealed that the use of the Internet and digital commerce strategies are rarely used as tools to revitalize urban retail and develop a multidimensional experience of place. Thus, this paper aims to highlight which new modes of online commerce—e-commerce, s-commerce and m-commerce—are more suitable than others to help town centre retailers revitalize the place where they work. The research questions are as follows: 1) What are the origins of the growth and development of new forms of selling? and 2) How might town centre retailers integrate new forms of selling with traditional retailing? In answering the previously stated questions, this paper provides a proposed model that, by combining physical and virtual means to sell products and services, can provide specific strengths in revitalizing town centres
Social technology enhancing the town centre management attractiveness
Full text linkThe article describes the social technology’s role in the TCM attractiveness from the retailers’ perspective. The exploratory research experience in Sweden during different periods between 2012 and 2016 includes contributions of the literature, direct interviews and analysis of the TCM’s websites. The state-of-the-art of social commerce perception by managers and retailers is defined, and specific evidences are given through research. An interpretation of the concept of attractiveness of the TCM is presented to explain how social commerce could affect this property. Dissonance between opinions and statements of TCM stakeholders are discussed, and the will to use social commerce to increase opportunities for TCM is, in general, declared by retailers, but it is not realized in practice in management activities. A comparative empirical exploration between different countries could be conducted in future. This paper explores the actual situation in the use of website sustaining that the social commerce and the social networks are able to go beyond the supporting of commerce activity and they are able to support the TCM attractiveness and place attachment
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