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Social Commerce in the Wine Sector: An Exploratory Research Study of the Italian Market
Get PDFThe development of Web 2.0 technologies and social media, along with the emergence of wikis, blogs, online communities, and social networks, has rapidly transformed e-commerce. This phenomenon is commonly known as social commerce, an evolution of e-commerce characterized by a strong customer orientation. The aim of this paper is to understand the support of social commerce for e-commerce. We conducted an exploratory analysis of the Italian wine market via in-depth interviews with experts in the wine business: three wine producers and three companies running an online wine business. The interviews were recorded with the consent of the interviewees and transcribed, and their content was analyzed through content analysis. In particular, an analysis grid was created, following a closed procedure, with an ex-ante definition of the categories of analysis. Our results reveal that the COVID-19 outbreak has given a significant boost to digital transformation and online purchases in the wine sector. While some operators in the sector have merely undergone this change, others have been riding the wave, trying to benefit from it
Gli aspetti valoriali del brand come leva negoziale e vincolo nei rapporti tra industria e distribuzione
No full textIl valore e il ruolo delle asimmetrie informative nella dialettica tra proprietà e management
No full textIl ruolo della SIMEST nei processi di internazionalizzazione delle PMI attraverso lo strumento del Venture Capital
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Cultural heritage, development, employment: territorial vocation as a rationalized myth
No full text‘Territorial vocation’ is a key concept in the literature of tourism management, as well as the link with many other fields of research, such as territorial governance, territorial marketing and local economic development. This work aims to contribute to the debate on territorial vocation and territorial governance processes by giving an alternative vision, called situationist, compared to the prevailing one, defined as unified or systemic approach. Particularly, this paper shows an alternative point of view – called situationist – for the understanding of the processes of territorial governance. In a situationist framework territory is not qualified as a “pre-determined system with respect to the actors” but as a “concrete system built by the actors”. This different paradigm, a synthesis between political and neo-institutional perspective, qualifies territory as a space of games, a place of different interests and different strategies, a place of interaction, negotiation and conflict among actors and their coalitions.
Territorial vocation becomes a “rationalized myth”, an intersubjective construct not assisted by an aura of objectivity and functionality to the interests of territory itself. It is the result, influenced by unintended effects, of the strategic action of a pro-tempore dominant coalition. Moreover, territorial vocation is interpreted as an “institutional pressure”, as a material and symbolic constraint that induces beliefs, practices and patterns of behaviour in the actors of that territory. Putting these different lenses on, a deep pattern of political actions comes in evidence, aiming at protecting the interests of specific coalitions but systematically communicated as functional to the harmonious development of territory in order to pursuit ‘common good’. Then territorial governance becomes a result of a power game based on continuous individual and coalitional strategies. Communication and negotiation processes structure a pro-tempore local order that functions, at the same time, both as product and constraint of human interaction
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