3,068 research outputs found
Marketing strategies comparison of SK Dynamo České Budějovice and FK Olympie Týn nad Vltavou
No full textThis diploma thesis deals with sport marketing - specifically with marketing strategies comparison of professional and amateur football clubs. Forms of commercial communications are described and specifics of sport marketing as well, then there SK Dynamo České Budějovice and FK Olympie Týn nad Vltavou presented including their marketing strategies. In frame of this work there was performed survey focused on perception of the club among it's own fans. The results of the survey were also compared with results of survey from bachelor thesis of the same author - the aim was to assess the influence of amateur marketing department of FK Olympie Týn nad Vltavou on perception of the club
The Reform Catholic Josef Dobrovský
No full textReformní katolík Josef Dobrovský The Reform Catholic Josef Dobrovský Josef Táborský The goal of this dissertation thesis is to introduce Josef Dobrovský as a priest influenced by the Enlightenment and participating in reformative effort in Catholic church of 18th century. Author of this dissertation has not focused on Josef Dobrovský's excellent scientific work but rather on the importance of Josef Dobrovský as both the scholar and the the man oriented towards the Christian faith and questions connected with it
Marketing strategies comparison of SK Dynamo České Budějovice and FK Olympie Týn nad Vltavou
No full textTato diplomová práce se zabývá sportovním marketingem - konkrétně komparací marketingových strategií profesionálního fotbalového klubu a amatérského fotbalového klubu krajské úrovně. V práci jsou nejprve charakterizovány jednotlivé formy komerčních komunikací a specifika sportovního marketingu, poté jsou zde představeny kluby SK Dynamo České Budějovice a FK Olympie Týn nad Vltavou včetně jejich marketingových strategií. V rámci práce bylo provedeno terénní šetření zaměřené na vnímání klubu svými vlastními fanoušky. Výsledky terénního šetření byly také komparovány s výsledky terénního šetření bakalářské práce stejného autora s cílem posoudit vliv amatérského marketingového oddělení FK Olympie Týn nad Vltavou na vnímání tohoto klubu.This diploma thesis deals with sport marketing - specifically with marketing strategies comparison of professional and amateur football clubs. Forms of commercial communications are described and specifics of sport marketing as well, then there SK Dynamo České Budějovice and FK Olympie Týn nad Vltavou presented including their marketing strategies. In frame of this work there was performed survey focused on perception of the club among it's own fans. The results of the survey were also compared with results of survey from bachelor thesis of the same author - the aim was to assess the influence of amateur marketing department of FK Olympie Týn nad Vltavou on perception of the club
Marketing strategies comparison of SK Dynamo České Budějovice and FK Olympie Týn nad Vltavou
No full textTato diplomová práce se zabývá sportovním marketingem - konkrétně komparací marketingových strategií profesionálního fotbalového klubu a amatérského fotbalového klubu krajské úrovně. V práci jsou nejprve charakterizovány jednotlivé formy komerčních komunikací a specifika sportovního marketingu, poté jsou zde představeny kluby SK Dynamo České Budějovice a FK Olympie Týn nad Vltavou včetně jejich marketingových strategií. V rámci práce bylo provedeno terénní šetření zaměřené na vnímání klubu svými vlastními fanoušky. Výsledky terénního šetření byly také komparovány s výsledky terénního šetření bakalářské práce stejného autora s cílem posoudit vliv amatérského marketingového oddělení FK Olympie Týn nad Vltavou na vnímání tohoto klubu.This diploma thesis deals with sport marketing - specifically with marketing strategies comparison of professional and amateur football clubs. Forms of commercial communications are described and specifics of sport marketing as well, then there SK Dynamo České Budějovice and FK Olympie Týn nad Vltavou presented including their marketing strategies. In frame of this work there was performed survey focused on perception of the club among it's own fans. The results of the survey were also compared with results of survey from bachelor thesis of the same author - the aim was to assess the influence of amateur marketing department of FK Olympie Týn nad Vltavou on perception of the club
Josef Formánek prose write (talented, admired, cursed)
No full textThis thesis aims to introduce a new figure in Czech prose, Josef Formanek. The focus is predominantly on the interpretation and evaluation of the novel Mluviti pravdu. Other parts of the thesis deal with a comprehensive characterisation of individual works of the author. The outcome is to depict how Josef Formanek is placed in the context of contemporary Czech literature. The aim of the thesis is to provide a monography about the new author of Czech prose ,whose monography hasn't been written up as of yet
Sponsorship in footbal by an example of FK Olympie Týn nad Vltavou
No full textThis bachelor thesis deals with sponsorship in football by an example of regional footbal club. The aim is to define how important for this club the role of sponsorship is. I will set perception of sponsors by fans and motivation of sponsors that leaded to cooperation with this club through a field research. The result may be used for improvement of cooperation of club with sponsors
Sponsorship in footbal by an example of FK Olympie Týn nad Vltavou
No full textTato bakalářská práce se zabývá sponzoringem ve fotbale na příkladu regionálního fotbalového klubu. Cílem je odhalit důležitost sponzorů pro fungování uvedeného klubu a za pomoci terénního šetření zjistit vnímání sponzorů mezi fanoušky a také motivaci sponzorů, která je vedla ke spolupráci s klubem. Získané poznatky je možné využít pro vylepšení spolupráce mezi klubem a sponzory.This bachelor thesis deals with sponsorship in football by an example of regional footbal club. The aim is to define how important for this club the role of sponsorship is. I will set perception of sponsors by fans and motivation of sponsors that leaded to cooperation with this club through a field research. The result may be used for improvement of cooperation of club with sponsors
Ideal Bayesian Observer with reduced detectability map
No full textTitle: Ideal Bayesian Observer with reduced detectability map Author: Josef Amemori Department: Department of Software and Computer Science Education Supervisor: Mgr. Filip Děchtěrenko, Department of Software and Computer Science Education Abstract: A computational modeling of the human vision is a challenging task. In recent years, a biologically inspired model Ideal Bayesian Observer was created for the visual search task (Najemnik & Geisler, 2005). The model predicts eye movements when searching for Gabor patch in 1/f noise. In their work, they observed similarity between distributions of fixations and saccades predicted by Ideal Bayesian Observer and distributions of fixations and saccades from a human observer. In this work, we have implemented Ideal Bayesian Observer with degenerated visual field and compared the model with behavior of a human. Keywords: Ideal Bayesian Observer, eye movements, modeling, central scotom
Interpretation of fairy tales authored by Josef Štefan Kubín
No full textInterpretation of fairy tales authored by Josef Štefan Kubín Ondřej Vojtíšek Abstract: This bachelor's thesis deals with interpretation of Josef Štefan Kubín's author fairy tales both in theory and application. Its goal is to describe options of interpretation of children's literature and to demonstrate these options by means of Kubín's literal work. As a result, this bachelor's thesis also highlights semantics riches and valuable qualities of this part of Kubín's work, which is being neglected by publishers nowadays. In its theoretical part, the thesis addresses several issues: different ways of interpretation of fairy tales, specification of the term "author fairy tale" and the different forms of Kubín's fairy tales. As a method of interpretation, synthesis of several approaches (Franz, Šmahelová, Urbanová, and others) was used and each of these approaches was described by one example. This synthesis provides insight into the meaning of fairy tales that can be therefore understood as representation of situations outlined not only with help of motives but with help of specific expressions as well. Collections of fairy tales authored by Kubín are analyzed in respect to the amount of Kubín's own invention compared with the quantity of folk motives. This analysis is accompanied by brief Kubín's biography and..
Josef Mitterer’s Escape from Essentialism
No full textEwa Bińczyk Josef Mitterer’s Escape from Essentialism
In her review of Josef Mitterer’s book “Ucieczka z dowolności”, the Author provides a critical evaluation of the book which proposes to depart from dualist assumptions in the process of communication.Ewa Bińczyk Josef Mitterer’s Escape from Essentialism
In her review of Josef Mitterer’s book “Ucieczka z dowolności”, the Author provides a critical evaluation of the book which proposes to depart from dualist assumptions in the process of communication
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