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    Break

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    Break from 11:00 AM to 11:15 A

    Morning Break

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    The Morning Break will be held on Friday, March 27, 2015 from 9:00 AM - 11:00 AM. Refreshments will be available in the D.P. Culp Center

    Afternoon Break

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    The Afternoon Break will be held on Friday, March 27, 2015 from 2:00 PM - 4:00 PM. Refreshments will be available in the D.P. Culp Center. The Many Mountains Plenary: Opportunity and Enterprise in Appalachia will begin at 3:00 PM in the D.P. Culp Center

    Spring Break: Pulling in the Student Market

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    Spring Break is big business for many tourism destinations. Although many students are budget conscious, by sheer volume, they make a noteworthy financial impact on a destination and the local community. To better understand what pulls current domestic Spring Break travelers to their destination choice, a study was conducted evaluating the importance of Spring Break destination attributes in students’ trip decisions. Exploratory factor analysis was conducted which reduced 24 pull attributes to four core Spring Break decision making pull factors. The core factors identified are: Destination Attributes, Financial, Accessibility, and Uncertainty Avoidance. Further analysis demonstrated only limited significant differences in the core factors when analyzed in terms of the travelers’ demographic and behavioral profiles
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