4,585 research outputs found
Theoretical frameworks for the learning of geometrical reasoning
No full textWith the growth in interest in geometrical ideas it is important to be clear about the nature of geometrical reasoning and how it develops. This paper provides an overview of three theoretical frameworks for the learning of geometrical reasoning: the van Hiele model of thinking in geometry, Fischbein’s theory of figural concepts, and Duval’s cognitive model of geometrical reasoning. Each of these frameworks provides theoretical resources to support research into the development of geometrical reasoning in students and related aspects of visualisation and construction. This overview concludes that much research about the deep process of the development and the learning of visualisation and reasoning is still needed
A mixed method study of airline brand equity
No full textThis research investigates airline brand equity in a sequential, mixed method
study. The initial, exploratory study undertaken with the focus groups identified
relevant issues that influence airline brand equity. The secondary associations
of airline brands are often related to the airlines’ country of origin and culture or
the intangible cues that are used in airline advertisements. These intangible
cues and secondary associations play an important role in triggering airline
brand awareness and the unique brand value proposition of each airline. The
questionnaire-based study shows that the structure of airline brand equity is
comprised of three factors. The first factor highlights the importance of airlines
being able to provide suitable and innovative products and consistently good
service. The second factor is a reflection of the first factor, i.e. airlines that can
deliver both suitable tangible products and good services will be able to
establish a large base of loyal customers. The third factor highlights the
importance of establishing brand awareness. Based on the structure of airline
brand equity that was found, there are four clusters of airline passengers with
similar airline brand perceptions, namely: ‘Loyal customers’; ‘Asking for
consistency customers’; ‘Hard to please customers’; and ‘Difficult to talk to
customers’. The determinant attribute analysis shows that the determinant for
the choice of airline brand is different. Each airline is different in its branding,
products and service strategies. This suggests that the ways in which each
airline brand can meet the needs of each group of airline passengers will also
be different.
This research demonstrates that the structure of airline brand equity for fullservice
and low-cost carrier brands is different. For full-service carrier brands, it
is the delivery of suitable tangible products and services that encourages
loyalty. In contrast, when price is the most influential determinant attribute, it is
the low-cost carrier brands’ resources and ability to offer consistently low fares
that helps them to establish a large base of repeat customers
Jersey Homesteads -- A Triple Co-operative
No full textChapter 11, pages 256-276, of
Title: "Tomorrow a new world: the New Deal communuity program."
Publisher: Ithaca, NY, Published for the American Historical Association (by) Cornell University Press, 1959.
Author; Conkin, Paul Keith
An investigation of potential brand inconsistencies within airline strategic alliances
No full textThe globalisation and deregulation in the air transport industry has resulted in a rapid
and massive increase in competition. As a consequence, major airlines around the
world have responded by forming strategic global alliances in order to be able to
compete effectively on a global basis. Airline brand managers of the airlines
participating in these alliances now have the additional responsibility to undertake a
task that would have seemed almost impossible a few years before; to promote under a
single global brand, very distinctive airline brands. This is further complicated with the
subdivision of brand responsibility between increasing numbers of individual airline
brand managers with varying degrees of autonomy. Although there have been many
studies in identifying different forms of impact that airline alliances have on their
members, none of them was in terms of branding. This research investigates the
impacts of the individual airline brands of airlines that participate in the global alliances
and their alliance brands. In order to achieve this aim, the alliances’ and airlinemembers’
branding was initially analysed to identify branding consistencies within each
global alliance. The second step was to carry out a survey of the airlines’ marketing
departments to identify the airlines’ points of view on the issue. Finally, a survey of
passengers identifies their perspective. By comparing the airlines’ points of view on
their alliance branding (alliance branding strategy) with their websites’ marketing
(branding strategy implementation) and the passengers’ point of view (branding
outcome), shortfalls in the alliance branding processes are identified. Moreover, the
SERVQUAL model is modified and applied for the airline passenger survey and by
carrying out a factor analysis of the survey results, it is identified that the original five
dimensions that the items included in the model are designed to correlate with each
other are not applicable in the airline industry, but instead the same items are better
correlated into four new factors. The key findings of this research are that airline
passengers have different service quality expectations among the airlines participating
in the same alliances and that their expectations are influenced by the airline that they
fly with most regularly. This results in high quality airlines being negatively affected
by their lower quality alliance partners
The shaping of student knowledge: learning with dynamic geometry software
No full textThe focus of this paper is a software genre usually referred to as ‘dynamic geometry’ because of the ability of the user to dynamically manipulate geometrical figures created with the software tool. Using data from a longitudinal study of 12-13 students’ use of dynamic geometry software, the focus of the analysis is on the interpretations the students make of geometrical objects and relationships when using this form of software. The analysis suggests that the students’ mathematical reasoning is shaped by their interactions with the software in that their ability to explain geometrical facts and relationships evolves from imprecise, ‘everyday’ expressions, through reasoning that is overtly mediated by the software environment, to mathematical explanations of the geometric situation that transcend the particular tool being used. Such findings suggest that curriculum initiatives that encourage the use of dynamic geometry software are appropriate but that the incorporation of such software into classroom practices is unlikely to be straightforward
Art, Biography, Sexuality: Patrick Procktor and Keith Vaughan
No full textThis critical review forms a reflection on the research published within the following publications:
Patrick Procktor: Art and Life (Unicorn Press, 2010)
Keith Vaughan: The Mature Oils 1946-1977, (Sansom & Co., 2012)
The research is on two artists, Patrick Procktor (1936-2003), and Keith Vaughan (1912-1977). The monograph on Procktor – previously one of the least documented of the generation of artists who came to prominence in London in the Sixties – positions him in a history of art from which he had been notably absent. The research on Vaughan asserts a new reading of his work, one that is both deeper and more nuanced in its analysis of the ways in which personal experience and sexuality are encoded autobiographically within his work. Crucially, in both artists biography and work are symbiotically linked; the research therefore examines the links between life and art.
Revisionary in intent, the work examines trajectories of experience of gay British (or rather, English) artists in the twentieth century, artists who sought to express themselves and forge careers within the constraints of a heteronormative society, albeit one in which attitudes to sexuality were undergoing change. As gay men, both were constrained by the social mores of their times, and each used painting as a means to affirm personal and sexual identities. A key research interest is in the ways in which sexuality and persona are reflected in critical responses to the artist’s work: in Vaughan, Procktor and other gay male artists of the period. The writing on both Procktor and Vaughan examines the relationship between their personal and professional/artistic lives, framed within a broader socio-political and art historical context. It asserts the place of biography as a means to understand and form new readings of the work. The work adds substantially to the literature and wider discourse on post-war British painting and social history
The spontaneity drain: the social pressures that shaped and then exiled Keith Johnstone's improvisation
No full textKeith Johnstone’s Improvisation had an oppositional relationship to the social and historical conditions of 1950s Britain under which it developed. Its structure and performative dynamic were protests against the normalising forces exerted by the social elite upon the broader population and by civilised society upon the individual. Within this context, the Royal Court Theatre acted as an incubator that allowed Johnstone to develop his subversive theories of performance, drawing on elements of professional wrestling to break down the regimented conventions of the theatre space and enliven the spectator-performer relationship. Eventually Johnstone entered a self-imposed exile from the society that shaped this form of performance and established The Loose Moose Theatre in Calgary, Canada.
This paper will analyse three relationships vital to this narrative: The oppositional reaction of Johnstone's improvisation to the social pressures of 1950's Britain, the creative glasshouse that The Royal Court Theatre provided for Johnstone within this broader cultural context, and the effects that the new social situation of Calgary, Canada had on Johnstone's practice.
At the conclusion of the paper I will draw out the consequences of these analyses for contemporary British society and attempt to identify the normalising forces at work within this context, how our arts institutions and creative incubators might foster novel reactions to these pressures, and how public policy might be shaped in order to encourage artists to remain in Britain so that we might benefit from their continued contribution to our cultural discourses
Michael Rodriguez interviews historian and author Keith Widder
No full textHistorian and author Keith Widder talks about his move to Michigan from Wisconsin, his career as Curator of History for the Mackinac Island State Park Commission, his research interests, his book "Michigan Agricultural College", and his current projects. Widder is interviewed by Michigan State University Librarian Michael Rodriguez for the MSU Libraries' Michigan Writers Series. Held in the MSU Main Library
The influence of product design on establishing brand equity
No full textThis thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study investigated the role of product design on brand equity by investigating the effect of consumers' perception about product design on brand equity. For this purpose, this research essentially verified the importance of product design on product evaluation. With the verification of the importance of product design, this study examined consumers' perceptions of design and found several generalisable types of design image across product categories. After finding types of design image, in order to verify the importance of consumers' perception of product design on brand equity, this research investigated the effect of the design image which can be formed by the response of product design on brand image and equity. For the purpose of the research, this study is composed of three empirical studies. In the first step, the effect of design attributes on consumers' product evaluation was investigated. The results show that when the design attribute is provided to consumers, they use this information as an important criterion to evaluate product quality. Moreover, providing the criteria for evaluation of the design attribute enhanced the effect of design attribute on product evaluation. Consumers can pay attention to the design attribute more because consumers process the design attribute information easily by providing the criteria for the evaluation of it. In the second step, consumers' psychological responses to product design were examined and a framework of design image dimensions and its generalisable 43- item design image scale were developed. Design image is composed of six image dimensions which are uniqueness, aesthetics, utility, femininity, nobleness and compactness. In the third step, the relationships among design image, brand image and brand equity were investigated, and the effects of design image on brand image and equity were compared between utilitarian and symbolic products. Design image has significant effects on brand image and equity in both products, and design image has a direct effect on brand equity in the symbolic product
Self-identity and consumption : a study of consumer personality, brand personality, and brand relationship
No full textThis thesis investigates the relationship between self-identity and consumption by discussing the conceptual and measurement issues of consumer personality, brand personality, and brand relationship. The investigation is based on the theories of personality, self-identity, and interpersonal relationship.
The self-identity theories (Belk 1988; Cooley 1964; James 1890; Mead 1935) suggest that consumers may use brands to construct, maintain, and enhance their self-identities. Drawing from the literature of personality and self-identity, this thesis repositions the concept of personality for the context of consumption and refers it to self-identity (self-perception) rather than behaviour. This repositioning indicates that consumer personality and brand personality can be examined by the same personality concept. On the basis of the self-identity theories, a positive relationship is expected to exist between consumer personality and brand personality. Moreover, the interpersonal relationship theories (Aron et al. 1991; Rodin 1978; Thibaut and Kelley 1959) indicate that the relationship partners become a part of the self-identity in a close relationship. Therefore, it is hypothesised that the closer the brand personality and consumer personality perceived by the consumers (consumer-brand congruence), the better the brand relationship quality.
This study applies a quasi-experiment from a field setting to examine the relationship among consumer personality, brand personality, and brand relationship. A 2 (high and low involvement) x 2 (high and low feeling) factorial design is featured to explore the role of involvement and feeling in the relationship of self-identity and consumption. A total number of 468 observations reveals that consumer and brand personality are strongly and positively related. The greater the consumer-brand congruence is, the better the brand relationship. Minimal moderating effects of involvement and feeling to the relationships between consumer personality and brand personality and between consumer-brand congruence and brand relationship quality are observed. These findings suggest that consumers use brands from various product categories in different situations to maintain their self-identities.
The study attempts to make contributions on the theoretical, methodological, and managerial levels. Theoretically, it clarifies the concepts of consumer personality and brand personality, and reaffirms the concept of brand relationship. In this way, some measurement issues of self-identity and brand personality are resolved. The findings suggest that brand personality can be used as a tool to investigate global markets and to facilitate market segmentation and communication. Finally, the limitations of the thesis are recognised and directions for future research are offered
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