1,721,060 research outputs found

    Creazione di valore e canali di marketing: alcune riflessioni sull’industria del mobile

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    The aim of this paper is to describe the changes occurring in three furniture companies, Ikea, Febal and Scavolini in the customer value creation processes; the attempt is to emphasize how these processes can be better captured by a “representation” that is faraway from the traditional, “porterian” value-chain viewpoint and that we can call a value-network concept, bringing together different contributions in mainstream literature. In particular, this approach seems even more valid to catch the dynamics characterising the companies in relation to the marketing channels and distribution processes they are involved in. The opportunity to create a superior and new customer value depend more and more by an increasing number of actor, new activities and different resources; the emergence of the customer value results from downstream and upstream actors interacting simultaneously in each phase and bringing together different resources: competencies, skills, products, machines and information

    Commentary on "Governance and resource interaction in networks: Venture capital's role in a biotech start-up"

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    This commentary discusses the main findings and contributions of the article by Strömsten and Waluszewski (this issue) on the interplay between venture capitalists and start-ups. The commentary stresses the importance of bringing together analytically the three worlds of VC governance, innovation processes and network interactions, which management theory tend to treat as separate phenomena

    Intra- and inter-organizational tensions of a digital servitization strategy. Evidence from the mechatronic sector in Italy

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    Purpose – This paper aims to analyze the digital servitization (DS) process with the paradox theory lens. The purpose is to catch how intra- and inter-organizational tensions generate complexity along a DS journey to find “where” and “when” industrial companies can intervene to face them. Design/methodology/approach – The methodology is a qualitative, in-depth single case study, which longitudinally explores the DS strategy of a manufacturer along with three phases of development: design, implementation and assessment. Findings – The analysis reveals six intra- and inter-organizational tensions in DS and provides insights on tensions’ origin and how to face them. A theoretical framework on DS complexity and an empirical framework on tensions’ origin is produced. Originality/value – The research combines service and organizational paradox literature. Together with a longitudinal methodology, it results in a spatial and temporal analysis of DS, from which theoretical and managerial implications are drawn

    SME in IMP research: a missing actor?

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    Small and medium enterprises (SMEs) are perceived as a core category in management and business literature. In terms of research agenda, the existing academic literature increasingly addresses themes - such as networks, networking, innovation, marketing, purchasing - which represent relevant topics in IMP tradition. This leads to a related question: which is currently the place of SMEs in IMP research? This paper aims to explore whether and how the category of SMEs has been analyzed in IMP research. To achieve this goal the paper provides a literature review of 183 papers published in the Annual IMP Conferences from 1999 to 2014. Preliminary results show that the majority of papers concern the SME category, while there is growing interest on new business (spin-off, new ventures, start-up), cluster firms and entrepreneurs. With respect to research themes, this review shows that the main emphasis has been placed on internationalization paths and on marketing activities, and that most of the papers specifically focus on SMEs’ involvement in relationships and networks. Under a theoretical point of view a “distance” emerges between established IMP research and research streams in small business management and entrepreneurship. Even though many papers have been presented at the IMP conference, thus providing interesting empirical contributions, within an IMP perspective SMEs have yet to be fully unveiled. It is argued that IMP framework and concepts could be very useful for a more comprehensive understanding of SMEs processes, thus providing an effective contribution to the current management and policy debate

    External interaction as a means of making changes in a company: The role of purchasing in a major turnaround for Ducati

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    The interplay between internal organizational factors and external interaction is in focus in this paper. The paper describes the turnaround of the motorbike producer Ducati, in terms of how the company systematically changes this interplay. The paper shows how Ducatti changed its internal buying organization and developed a more interaction friendly structure. The importance of the interplay between internal organization and external interaction has become more important as companies have become more specialized and in this way more dependent on their external counterparties. The paper argues that the only way that such a highly specialized company can achieve a turnaround is if they manage to get their most important counterparts to become involved in a mutual change process
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