105 research outputs found
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
Sustainable Homestead Farming for Better Food and Nutrition Security: A Success Story of Farida Begum from Bangladesh
No full textThis article highlights Mrs. Farida Begum’s success in improving food security, nutrition, and income through integrated year-round home-stead vegetable farming. Mrs. Farida Begum, a 45-year-old mother of three, lives in Shahbajpur, Rangpur Sadar, Rangpur District in northwestern Bangladesh with her family. Together, they manage a 3.5-acre main crop field, where they cultivate rice, maize, sugarcane, and mustard. Besides, the family has a 2.5 decimal homestead area next to the house. While her husband primarily manages the field crops, Mrs. Farida and her children have taken the lead in transforming their homestead garden into a thriving source of year-round vegetables and fruits, thanks to the CGIAR Initiative on the Sustainable Intensification of Mixed Farming Systems (SI-MFS) for its excellent support
Coronary artery disease with type 2 diabetes and other risk factors: A tertiary care hospital in Bangladesh
No full textBackground: The aim of this study was to determine the prevalence of coronary artery disease (CAD) and to identify the various risk factors related to this complication in subject with diabetes.
Methods: The study was cross-sectional and conducted in out-patients department of BIRDEM, from July 2016 to December 2017. Subjects were considered at age 30 to 70 years and duration of diabetes was 5-10 years. Investigations included socio-demographic (age, sex, education etc.), anthropometry (height, weight) and blood pressure. Blood samples were collected for HbA1c, fasting blood glucose (FBG), 2 hour after breakfast (2HABF), lipid profile and CAD were taken from the record books which was diagnosed by respective physician.
Results: A total of 221 type 2 diabetes mellitus (T2DM) patients data were taken from the record books. There were 38 patients who had developed CAD and the prevalence of CAD was 17.2%. The study found that it had no significant difference between gender and CAD. The study also found that advanced age (OR=2.16;p=<0.025), lack of physical exercise (OR=3.46; p=0.001), rural patients (OR=2.09; p=0.043), no schooling (OR=4.06; p=0.001), long duration of diabetes (OR=2.87;p=0.018), SBP(OR=2.99; p=0.003), DBP(OR=2.33; p=0.025) and increasing 2HABF (OR=2.6; p=0.026) were independent significant risk factors for CAD.
Conclusions: The study concluded that the prevalence of CAD in Type 2 diabetes was more common and comparable to other developed countries. The study also proved that older age, rural community, lack of education, lack of physical exercise, long duration of diabetes, high blood pressure and high blood glucose were significantly independent risk factors for development of CAD. Therefore, the study concluded that lifestyle modification and tight blood pressure control with diabetes is key part to reduce CAD.Full Tex
Corrigendum to "Investigations into structure-property relationships of novel Ru(II) dyes with N,N'-Diethyl group in ancillary ligand for dye-sensitized solar cells" [Dyes Pigments 171(2019) 107754-107762](S0143720819314639)(10.1016/j.dyepig.2019.107754)
No full textThe authors regret the typos in the author names and affiliations. The authors would like to apologize for any inconvenience caused. Correction: The correct author names and affiliations should read as follows: Saba Ashrafa,b,d, Rui Sud, Javeed Akhtarc, Humaira M. Siddiqib, Ahmed Shujae, Khalid Al-Saadf, Siham Y. Al-Qaradawif, Ahmed El-Shafeid*[email protected] aSulaiman Bin Abdullah Aba Al-Khail - Centre for Interdisciplinary Research in Basic Science (SA-CIRBS), International Islamic University, Sector H-10, Islamabad, Pakistan bDepartment of Chemistry, Quaid-I-Azam University, Islamabad, 45320, Pakistan cMaterials Laboratory, Department of Chemistry, Mirpur University of Science and Technology (MUST), Mirpur, 10250, AK, Pakistan dPolymer and Color Chemistry Program & Fiber and Polymer Science Program, North Carolina State University, Raleigh, NC, 27606, USA eCentre for Advanced Electronics and Photovoltaic Engineering (CAEPE), International Islamic University, Sector H-10, Islamabad, Pakistan fDepartment of Chemistry and Earth Sciences, College of Arts and Sciences, Qatar University, P.O. Box 2713, Doha, QatarScopu
Empowering women through homestead agricultural mechanization: Stories of transformation from Bangladesh
No full textIn northern Bangladesh, where agriculture has long been a way of life, women are now emerging as entrepreneurs, transforming not just their livelihoods but the dynamics of their communities. With support from the CGIAR Research Initiative on Mixed Farming Systems, small agricultural machinery like fodder choppers, mini rice husking mills, and oil extractors are changing these women's lives.
Agricultural operations are typically labor-intensive and have historically been male-dominated. While women contribute to agriculture, their roles have often been confined to household tasks. The introduction of small agricultural machinery can empower women to take on more active roles in farming. This shift not only increases their involvement in agricultural operations but also opens up new opportunities for income generation for the family.
This is the story of three women from villages in Nilphamari District in Bangladesh—Ratna Begum, Aruna Rani Roy, and Layla Begum—whose lives have been transformed with the involvement of homestead-based small agricultural machinery
نو آبادیاتی ہندوستان میں حقوقِ نسواں کا علمبردار: مولوی ممتاز علی
No full textThis paper explains the role of Maulvi Mumtaz Ali in advocating the Women's Rights in late 19th and early 20th century India. A close associate of Sir Syed Ahmad Khan and contemporary of Hali and Deputy Nazir Ahmad, Maulvi Mumtaz Ali and Sheikh Abdullah of Aligarh brought women's home journals and through them advocated women's rights including their educational rights. The paper suggests that Maulvi Mumtaz Ali suffered a lot as he appointed his wife Muhammadi begum the editor of journal Tehzeeb-Un-Niswan, launched in 1898. He strongly believed in gender equality in all spheres of life. His book "Huqooq -e-Niswan" (Women's rights) covers the vast themes of -the false superiority of male over female; women's education, purdah (Veil), marriage system and social patterns between husband and wife. He denounced the men's false superiority, physical as well as intellectual over the women. The paper explores his support to women's education. He also elaborates the debate on purdah and its violence on women by the Muslim society of colonial India
Empowering Farmers through Vermicomposting: Shahina Begum's Journey from a Homemaker to an Entrepreneur
No full textIn the small rural village of Khamergragram in Kishoreganj, Nilphamari Shahina Begum, once a full-time homemaker, has transformed her life through sustainable farming practices. With only 13 decimals of land, she runs a thriving household-based farm, contributing to her family’s livelihood and environmental health. Her journey started two years ago when she became involved in the CGIAR Initiative on Sustainable Intensification of Mixed Farming Systems (SI-MFS), a global project funded by the Consortium of International Agricultural Research Centers (CGIAR), operating in six countries, including Bangladesh
Evaluation of Credit Management of Uttara Bank Ltd-A case study from the customers' point of view
No full textAbstract:
Banks play an important role in economic system of a country. The success of a bank depends largely on the efficient credit management. A successful credit management is not only need for a bank’s own performance but also it is needed for the smooth development of an economy. In any strategy of economic development, therefore, it is essential to emphasize the evaluation of a sound and well integrated credit management system from the view point of both resources mobilization and efficient allocation of funds. This is an exploratory study. Here discussed so far about the different aspects of credit management of Uttara Bank. From this aspect have selected Uttara bank. UBL plays an important role in the banking sector as well as in our economy.Paper Link: http://ijsab.com/volume-2-issue-4/149
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