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A model for the marketing of a seasonal product with different goodwills for consumer and retailer
No full textReport Dipartimento di Matematica Applicat
A model for multi-segment marketing
No full textWe consider a linear optimal control model for the marketing of seasonal products which are produced by the same firm and sold by retailers in different market segments. The horizon is divided in two consecutive non-intersecting intervals.
production and selling periods, respectively. The production period state variables are the inventory levels and two
kinds of goodwills (for consumers and for retailers) while the selling period state variables are the sales levels and the
two kinds of goodwills. In the production interval there are three kinds of controls: on production, quality and advertising,
while in the selling one the controls are on communication via advertising, promotion for consumers and incentives for
retailers. We consider the case of several kinds of communications. The oplimal control problem is transformed into an equivalent nonlinear programming problem
Positive roots of polynomials and stationary points of real fractional functions
No full textMathSciNet: MR 183915
A model for the marketing of a seasonal product with different goodwills for consumer and retailer
No full textMathSciNet: MR 198737
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