1,721,265 research outputs found
Literatura y vida : Un perdido y El niño que enloqueció de amor
Full text linkFil: Vázquez Bigi, A. M. .
Northern Illinois Universit
A spatially distributed model for hillslope contribution to suspended sediment transport in alluvial channels
No full textSuspended sediment concentration for three Apenine monitored basins: particle size distribution and physical parameters
No full textFunctionalization of octacalcium phosphate for bone replacement
No full textThe role of foreign ions on the properties of octacalium phosphate, although investigated by a limited number of studies, has been addressed for some time now and has provided useful information to clarify the biomineralization processes of the hard tissues of vertebrates. On the other hand, the development of OCP functionalized with biological relevant ions, as well as with amino- and poly-amino acids, proteins, and drugs, with the aim to imbue the inorganic phase with specific properties and improve its biological performance, is a relatively young field. However, the growing interest toward the use of OCP as biomaterials for applications in the musculoskeletal system suggests a promising future for the development of researches in this field. Extension of the studies toward further functionalizing agents and enrichment of the characterization with in vitro and in vivo tests would give a considerable boost to the development of OCP-based biomaterials for local delivery of therapeutic agents
Who killed food tourism? Unaware cannibalism in online conversations about traveling in Italy
No full textPurpose A food tourism destination can fully exploit its competitiveness if food-related attributes are consistently highlighted both in its promotion and in user-generated content. However, in the context of food tourism research, a possible image incongruence has not yet been studied. Tourism destination image incongruence occurs when different travel information sources reflect inconsistent representations of a destination's attributes. This study addresses this gap, focusing on Italian food and wine as drivers to attract visitors. This study examines whether food-related attributes are present in online travel-related conversations and are perceived differently by people with and without knowledge about the destination. Design/methodology/approach Content analysis based on a Bayesian machine-learning technique utilizing Leximancer software was applied to analyze questions and answers posted on TripAdvisor forums by potential and past visitors of four destinations in Italy (Naples, Florence, Parma and Ferrara). Questions and answers expressed by people with different knowledge in Italian and English were analyzed separately to gain deeper understanding. Findings Contrary to expectations, food-related themes were almost completely absent in the conversations analyzed, with only a few exceptions in Italian question sections. This situation depicts a sort of "cannibalism", in the sense that the centrality of food-related attributes is engulfed by other, less sensorial, enjoyable and memorable aspects of the travel experience. Research limitations/implications Analysis suggests that hype may exist in food tourism promotion related to destination image incongruence. However, while based on a large volume of conversations, the analysis covers only four Italian cities. Practical implications Destination management organizations (DMOs) should develop their strategy and communication considering internal and external elements: their marketing targets on one side and the local culture and attractions' perceptions on the other. Standard marketing processes (segmenting, targeting, positioning) and theories should be put in place. The application of standard marketing dynamics and studies should push the DMOs to understand that the internally perceived cultural values of the touristic destinations could not be known or joint univocally by the global external customers and that a local promotional activity should start with branding and not commercial activities. Originality/value This is the first study to suggest the existence of hype in food tourism promotion of Italian destinations and to provide evidence supporting this argument
Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation
No full textPurpose: This paper explores if and how Artificial Intelligence can contribute to marketing strategy formulation. Design/methodology/approach: Qualitative research based on exploratory in-depth interviews with industry experts currently working with artificial intelligence tools. Findings: Key themes include: (1) Importance of AI in strategic marketing decision management; (2) Presence of AI in strategic decision management; (3) Role of AI in strategic decision management; (4) Importance of business culture for the use of AI; (5) Impact of AI on the business’ organizational model. A key consideration is a “creative-possibility perspective,” highlighting the future potential to use AI not only for rational but also for creative thinking purposes. Research limitations/implications: This work is focused only on strategy creation as a deliberate process. For this, AI can be used as an effective response to the external contingencies of high volumes of data and uncertain environmental conditions, as well as being an effective response to the external contingencies of limited managerial cognition. A key future consideration is a “creative-possibility perspective.” Practical implications: A practical extension of the Gartner Analytics Ascendancy Model (Maoz, 2013). Originality/value: This paper aims to contribute knowledge relating to the role of AI in marketing strategy formulation and explores the potential avenues for future use of AI in the strategic marketing process. This is explored through the lens of contingency theory, and additionally, findings are expressed using the Gartner analytics ascendancy model
Technical and Hedonistic Variables of Online Visual Merchandising: Do They Influence Apparel Website Popularity and Attractiveness?
Full text linkThis study looks for a correlation between visual hedonistic and technical variables and site success, simultaneously establishing whether there are any recorded evolutionary aspects of technical variables. A mixed method approach was adopted and the analysis was divided into the following phases: content analysis on technical and hedonistic characteristics; traffic analysis, analysis of the position of websites in relation to data traffic using a size reduction technique; cross-analysis of results obtained in the two previous phases to observe the cluster structure from a point of view of data traffic. The results state that there is no clear correlation between technical and hedonistic qualities of an e-commerce site in the apparel industry and the popularity and attractiveness of their site, and therefore, the authors cannot confirm the four proposed hypotheses
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