40 research outputs found
Non-Added Sulphite" wines through experimental auctions: a case study in Italy and Spain
No full textGlobalization is a phenomenon that continuously brings changes within worldwide markets. Within the wine markets, consumer behaviour and preferences have been affected with deep structural changes towards higher quality wines and healthier production processes. Although it is proven that a moderate wine consumption promotes health benefits such as improving glucose tolerance, insulin sensitivity and hepatic steatosis, the scientific literature is still uncertain towards the real causes that can link the headache episodes with a moderate wine consumption. A growing proportion of consumers seem to address sulphites as a possible culprit. Hence, the objective of this study is to assess consumer preferences and estimate the willingness to pay for wine bearing a sulphites-free label in two traditional wine producing countries, Italy and Spain. The methodological framework is based on the specification of the Becker-DeGroot-Marschak (BDM) type of auction applied to consumers purchasing wine in the supermarket stores of both countries. A left censored Tobit model is used to analyse the bidding behaviour for conventional and “Non-Added Sulphite” (NAS) wine. Results in both countries show that consumers who link the headaches with the consumption of sulphite are willing to exchange the habitually consumed bottle of wine with a NAS wine and pay extra premium prices
Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country
No full textThe objective of this research is to examine whether there is a relationship between the value of attributes based on the market price and on consumer utilities. To address this objective, the results from a hedonic price (HP) approach are combined with the actual consumer utilities from a real choice experiment (RCE) for extra virgin olive oil (EVOO) attributes. The results indicate that the origin of production attribute positively influences consumer utility and it is also positively related to market EVOO prices. Conversely, the PDO quality certification positively influences consumer utility and willingness to pay, although it is not related to EVOO prices in the real market
Oportunidades y beneficios de la venta de carne de vacuno aragonesa a través de canales cortos más sostenibles: método mejor-peor
No full textExploring consumersâ perception and willingness to pay for âNon-Added Sulphiteâ wines through experimental auctions: A case study in Italy and Spain
No full textAlthough scientific literature is still uncertain towards the real causes that can link headache episodes with moderate wine consumption, a growing proportion of consumers seems to address sulphites as possible culprits. Hence, the objective of this study is to assess consumers` willingness to pay for wine bearing a sulphites-free label in two traditional wine producing countries, Italy and Spain. The methodological framework is based on the specification of the Becker-DeGroot-Marschak (BDM) type of auction applied to consumers purchasing wine in the supermarket stores of both countries. A left censored Tobit model is used to analyse the bidding behaviour for conventional and 'Non-Added Sulphite' (NAS) wine. Results in both countries show that consumers who link the headaches with the consumption of sulphite are willing to exchange the habitually consumed bottle of wine with a NAS wine and pay extra premium prices. Keywords: Experimental auctions, Non-added sulphite wines, Consumer behavio
The Effects of Health Claims on Nutritional Claims Evidence From a Close to Real Experiment on Breakfast Biscuits
No full textMeat Wars: Measuring Consumer Preferences for Hybrid Plant-based Versus Pork Meat Alternatives in an Omnivorous Population.
No full textThis work examines consumer preferences for hybrid plant/pork- based meat Frankfurt sausages in Spain. An online survey measured preferences and willingness to pay through a discrete choice experiment (DCE). The results from an error component random parameter logit (ECRMPL) model show that consumers do not attach any utility on Frankfurt sausages made from hybrid meat (half pork half plant-based). Yet, consumers utility increases when sausages are sold in a package with 80% less plastic.Hybrid meatplant-based meatconsumerswillingness to pa
Sensory Delights: A Study on Traditional Apple Varieties in Spanish Rural Regions
No full textAppleswillingness to paySpainManublesGoldenattribute non-attendancechoice experimen
Attention and Choice: Use of Eye-tracking in choice behavior research for nutritional claims. An empirical evidence of yogurts in Spain
No full textNutritional claims (NCs) are tools that help consumers make healthier choices. The European Commission recommends these tools as an effective way to fight obesity in a bio-economic context. The aim of this study is to explore the importance that Spanish consumers attach to NCs in yoghurts combining visual attention and choice decision. A total number of 100 consumers stratified by age, gender and educational level completed the final experiment in Zaragoza-Spain. An eye-tracking technique was integrated in the choice decision to measure visual attention paid to different alternatives of yogurts with NCs. Preference ranking results indicated that consumers gave more attention on fat-free, low in sugar and yogurts with source of vitamin B6. Actual choices had also a direct relation between the attention (total fixation time) spent. These findings suggest that total fixation duration can be interpreted as a direct proxy for actual choices.This study has been funded by INIA RTA 2013-0092-00-00 “Comportamiento del consumidor en la compra de alimentos con alegaciones nutricionales y/o de salud”
Are Nutritional And Health Claims Complements? An External Validation Of A Virtual Supermarket with economic incentives
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