1 research outputs found
Tinjauan Etika Bisnis Islam Terhadap Strategi Promosi Di Coffee & Resto Cengkir Klopo Sragen
No full textBusiness is a job that interests many people. Being a businessman can also create jobs for others, growing and increasing competition among business people makes trade demanding to improve ethics, good norms, and healthy promotion competition. Business can not be separated from muamalah, both mu'amalah ma'allah and mu'amalah ma'annas. In the view of fiqh mu’amalah, the contract is carried out by parties who have a certain principle. This principle is the principle that is in the contract that is the basis, if a contract is carried out by the parties concerned with it. The principle is the principle of ibahah; this principle is a general principle in Islamic law. One way to increase profit or income in a business is by promotion. Promotion can help attract consumer interest, various ways in promotion from starting to advertise products through print media, online media, distributing brochures, placing advertisements on billboards, giving
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coupons, sales or discounts, holding certain events and so forth. The promotional strategy undertaken by Coffee & Resto Cengkir Klopo is fairly bold, several times undertaking major events and often giving sponsorship. Seeing the incessant promotion conducted by Coffee & Resto Cengkir Klopo, the writer is interested in conducting research whether the promotion carried out by Coffe & Resto Cengkir Klopo is in accordance with Islamic business ethics, values, and norms that apply in a review of Islamic law, the authors also want to examine whether there are deviations in the promotion strategy undertaken by Coffee & Resto Cengkir Klopo and how business ethics in promotion are properly evaluated from Islamic law. Therefore the author tries to raise the topic with the title "Overview of Islamic Business Ethics Against Promotion Strategies in Coffee & Resto Klengkir Klopo Sragen". The results of the research carried out resulted in a conclusion that Coffee & Resto Cengkir Klopo Sragen had carried out the promotion principle in Islamic business ethics consciously or not. Keywords: Strategy, Promotion, Islamic Business Ethics
