2 research outputs found
Proposed Business Strategy of Jago Kandang in West Java for New Product Development and Increasing Market Performance
No full textJago Kandang is a business that is engaged in animal husbandry for sheep and goat commodities, and livestock processed products. So far, the movement of business in the livestock sector is identical to conventional business systems. Therefore, Jago Kandang has the aim to incorporate elements of modernization in the livestock business system. The research that has been carried out aims to find out the right business strategy for Jago Kandang to develop new products and how Jago Kandang applies the proposed strategy to increase market performance.Keywords: Animal Husbandry, Sheep and Goat, SWOT-TOWS Analysis, New Product Development, Marketing Mix 7
Proposed Business Strategy of Jago Kandang in West Java for New Product Development and Increasing Market Performance
No full textJago Kandang is a business that is engaged in animal husbandry for sheep and goat commodities, and livestock processed products. So far, the movement of business in the livestock sector is identical to conventional business systems. Therefore, Jago Kandang has the aim to incorporate elements of modernization in the livestock business system. The research that has been carried out aims to find out the right business strategy for Jago Kandang to develop new products and how Jago Kandang applies the proposed strategy to increase market performance.Keywords: Animal Husbandry, Sheep and Goat, SWOT-TOWS Analysis, New Product Development, Marketing Mix 7
