1,722,481 research outputs found
The effectiveness of influencer marketing on social media for home grown Indian brands
No full textIn India, the mobile phone revolution has changed several aspects of life, especially the business of advertising and marketing. Influencer marketing on social media using endorsements and product mentions from influencers that was earlier confined to celebrities and bloggers has grown bigger. Brands are re-imagining their businesses of marketing their products/services by building communities and roping in normal people as content creators. Instagram, YouTube and Facebook are becoming an instant hit allowing people to share reels, pictures/videos instantly. Influencers are people with a huge follower base on some or all of the social media platforms and brands are increasingly roping in these influencers to create a pull in the market for their products/services. These thought leaders create content to influence the idea of people online
Supplemental_Material – Supplemental material for Genome-Wide Analysis of Domain-Swap Predicted Products in the Genome of Anti-Stress Medicinal Plant: <i>Ocimum tenuiflorum</i>
No full textSupplemental material, Supplemental_Material for Genome-Wide Analysis of Domain-Swap Predicted Products in the Genome of Anti-Stress Medicinal Plant: Ocimum tenuiflorum by Atul Kumar Upadhyay and Ramanathan Sowdhamini in Bioinformatics and Biology Insights</p
Fostering Resilient Business Ecosystems and Economic Growth: Towards the Next Normal
No full textThis Conference Proceedings volume contains the written versions of most of the contributions presented during the Second International Conference on Fostering Resilient Business Ecosystems and Economic Growth: Towards the Next Normal. Like in the previous year, it took place online from April 27-29, 2022. The Conference provided a setting for discussing recent developments in various topics, including Marketing, OB & HRM, Entrepreneurship, Strategic Management, Operations Management, Economics, Public Policy, Business Analytics, International Business, Finance, and Accounting. The Conference has been a good opportunity for participants from 100s of Institutes from India and abroad. The inclusion of Keynote speeches in every track presentation has been highly appreciated, even for the speakers' efforts to present the ideas and methods in a lively and accessible way. We want to thank all participants for their contributions to the Conference program and their contributions to these Proceedings. Many thanks go to Soetomo University, Indonesia and AIMS, in collaboration with whom we have organized the International Conference for the second time in a row
Replication Data for Comparison and correlation of the maxillary sinus dimensions in various craniofacial patterns: A CBCT Study
No full textThis spreadsheet contains measured maxillary sinus dimensions tabulated under various types of measurements recorded and used in the study
The future education delivery model
No full textThe online education system has got a major boost in recent years. Social distancing as a norm has created a big opportunity for the online education system. Content-wise the educational material may not change. But there is a drastic change in the “supply chain” and “logistics” of the delivery system of education. Hitherto students were going to the teachers to get educated. A 360-degree change has stepped into this basic model. The future education delivery model is one where the teachers will be reaching the students to deliver education. The new model has several advantages as well as limitations. This article takes stock of the future education delivery model in the form of an online education system. 100 students and 100 teachers were interviewed by way of a close-ended questionnaire to assess the feasibility of the model in terms of opportunities and challenges of the online model. The results are discussed in detail in the article. A wide agreement was found on the opportunities and challenges for online education as a future education delivery model. However, challenges were found to be overweighing the opportunities
A study of the adverse effects of shopping online
No full textDue to Corona pandemic all sectors of businesses shifted to online platforms, for their survival. Increased level of online shopping was seen due to imposed lockdowns and social distancing. Online shopping has number of advantages but there are certain disadvantages associated with the same and hence it’s important to be cognizant of such consequences. Cheating and frauds are the major concern of online buying and hence awareness should be created amongst the online shoppers. The study aims at exploring the disadvantages of online shopping. 120 respondents were surveyed from the city of Pune to collect their view about the disadvantages of online shopping
Tata Motors: JLR reimagine strategy
No full textJaguar Land Rover (JLR) is a wholly owned subsidiary of Tata Motors. JLR is the owner of two distinct British luxury brands – Jaguar and Land Rover. The company’s current range of models includes latest diesel and petrol engines as well as fully electric and hybrid vehicles. The company sells its products in over 120 countries. Land Rover is the leader worldwide in luxury segment through three brands – Range Rover, Defender and Discovery. Jaguar is the first luxury brand to offer all-electric Jaguar IPace. The company has two engineering and design facilities, three manufacturing sites in the UK. Moreover, it has plants in India, China, Brazil, Slovakia and Austria. It has seven technology hubs globally with three in the UK (Media.jaguarlandrover.com, 2020)
CASEPEDIA: Volume 2: Case Studies in Management
No full textThis volume attempts to shed light on cases that are Illustrative as well as Exploratory in nature. Fictional cases and real data-based cases are incorporated in this issue. We have received a diverse range of cases from HR, OB, Marketing, strategy, IT and Tourism domains. We would like to thank all the authors and reviewers for supporting this book series. This time we received an overwhelming response from eminent researchers geographically located across the nation & internationally. We would like to thank our contributors for their efforts in demonstrating their commitment. We look forward to continuing our journey together
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