112 research outputs found
Marketing strategies of port authorities: A multi-dimensional theorization
No full textThe study advances an innovative conceptualization of the marketing strategies developed byPort Authorities (PAs), framing a relevant case of hybrid organisation into a business marketingperspective. PAs have transformed to hybrid organizations mostly disassociated from operationalactivities and port services provision. Still, they maintain a key role as managing bodies ad-vancing the prospects of respective port and associate clusters. Marketing is among the functionsworking towards this end. Aiming to advance theoretical constructs and related empirical re-search, the paper employs business marketing perspectives and their applications in hybrid or-ganisations to introduce a novel conceptualization of PA marketing strategies. Within this the-oretical angle, the study builds a multi-dimensional framework on PA strategic positioning thatcombines (a) PAs’marketing objectives in various Strategic Business Areas (SBAs), (b) the multi-faceted geography of the targeted salient stakeholders, and (c) the induced portfolio of marketingactions, whose ramifications unveil virtuous cross-fertilization effects (CFEs) and fuel the successof PA marketing strategies. This model enables to identifyfive different patterns of marketcoverage across diverse SBA
The relationship between port choice and terminal involvement of alliance members in container shipping
No full textAbstract: This paper examines in which ways the changing organizational routines of shipping (i.e., alliance formation and vertical integration in container terminal operations) are affecting the selection of ports of call in intercontinental liner service networks. It first provides a conceptual analysis of the interplay between changes (a) in the organizational routines of shipping lines as part of alliances, (b) the organizational routines at the level of terminal operations (i.e. direct carrier equity involvement in terminal operations) and (c) in port calling patterns. The empirical part examines the relationship between port choice of alliance members and the direct involvement of shipping lines in container terminals in North-West European ports. It does so using binary and non-binary data on the evolution of calling patterns on the North Europe-Far East trade from 2006 to 2017. In addition, the changes in both alliance formation during that period and in the container terminal involvement of carriers in North West European ports are addressed. By examining the relationship between port calling patterns of alliances and the terminal interests of alliance members, the paper addresses an under-researched theme in the extant literature on port choice/selection by carriers. The paper is also of value to port managers and shipping professionals in view of port strategy and planning decisions, as well as shipping strategy formulation
Private entry in cruise terminal operations in the Mediterranean Sea
No full textThis study examines private entry strategies and internationalization
patterns in the cruise terminal industry. The focus is on the second biggest cruise
region in the world, the Mediterranean and its adjoining seas. A database detailing
the ownership structures observed in cruise terminals in 18 different countries forms
the backbone of the empirical analysis. This dataset details the entry strategies and
implementation options of cruise terminal operators, their corporate features and
strategies, and the emerging partnership dynamics. Methodologically, our analysis
is based on earlier constructs used to conceptualize entry forms and strategic
management in container terminals and port governance systems. The findings
suggest that cruise terminals are subject to an initial phase of privatization and
internationalization. The outcomes point to the emergence of international cruise
terminal operators and the active presence of cruise lines and other types of entities
(including port and shipping companies, shipping agents, and Chambers of Commerce). While the cruise terminal development path shows some similarities with
what happened in container ports a few decades ago, an array of differences also
emerg
Maritime interest representation in the EU. European Political Economy Review Vol. 3, No. 2 (Winter 2005-2006), pp. 6-28
Get PDFThe EU constitutes a supranational policy-making jurisdiction that has moved decisively into the maritime transport policy field. A variety of maritime interests has identified a new level of power with the EU decision-making process and has re-targeted its lobbying strategies in order to influence the Common Maritime Transport Policy (CMTP). This article examines the patterns and the capabilities of this mobilisation. The first part focuses on the structures of these Euro-groups. Then, the analysis turns on the lobbying practices of these interests groups in the context of the EU co-decision process of policy-making. The final part weighs the extent that the ‘EU environment’ and the ‘economic environment’ assist, or undermine, the governability of these lobbying activities and their capacity to be coherent policy actors that serve the interests of their members in the long-term
ANALYSIS OF THE BENEFITS OF INTRA-PORT COMPETITION
Get PDFIntra-port competition is widely regarded as beneficial, for the competitiveness of ports, for local and national economies and for consumers and exporting industries. The aim of the paper is to analyse the benefits resulting from the presence of intra-port competition. Even though this issue has been addressed before, a thorough and complete overview of the effects of intra-port competition, enabling conditions for intra-port competition and policies in case of lacking intra-port competition are absent. The paper presents first a short overview of previous studies dealing with intra-port competition. Second, it discusses the two main arguments underlying the benefits of intra-port competition. In this context, attention is given to the relation between intra-port and inter-port competition. Third, the paper examines the conditions under which these arguments are valid and intra-port competition can be introduced. Possible policy responses to limited or absent intra-port competition are discussed in this section as well. Fourth, the need to introduce effects of intra-port competition in port modelling is briefly. Finally, the paper presents empirical evidence of the effects of intra-port competition.ports, intra-port competition, regulation, port policies
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