1 research outputs found
MARKETING STRATEGIES FOR ENHANCING LIBRARY PATRONAGE: A STUDY OF FEDERAL POLYTECHNIC LIBRARIES IN SOUTH EAST, NIGERIA
No full textThis study explored marketing strategies for enhancing library
patronage: a study of federal polytechnic libraries in South-East, Nigeria. Five
(5) research questions guided the study. A descriptive survey research method
was used for the study. The population of the study is 102 consisting of twenty
six (26) librarians and seventy six (76) library users. No sampling was made
for the study. A questionnaire was used as instrument for data collection, while
observation checklist was used to ascertain available facilities for marketing
library services. A structured interview was also used for librarians to
determine the extent of marketing library services in the libraries. Descriptive
statistics of mean and standard deviation was used to analyze the research
questions. Qualitative analysis was adopted in analysing data gotten from the
interview schedule. The findings of the study revealed that library services are
marketed to a high extent (2.72) in federal polytechnic libraries in South-East,
Nigeria. Display stand, display rack, online database, information leaflet, and
magazine are the available facilities used in marketing library services.
Exhibitions, display of new arrivals, provision of suggestion boxes amongst
others are the methods used for marketing library services (3.25) in federal
polytechnic libraries in South-East, Nigeria. Users utilize (2.96) the marketed
library services in federal polytechnic libraries in South-East, Nigeria. The
cluster mean (3.11) shows that the librarians agree that lack of effective
communication between librarians and users, and inadequate funding
constituted the major challenges affecting marketing library services for
enhancing library patronage in federal polytechnic libraries in South-East,
Nigeri
