1,721,363 research outputs found
Adman' Author Visits
No full textPhotograph used for a story in the Daily Oklahoman newspaper. Caption: "Russ Pate, columnist for Adweek and author of "Adman, Morris Hite's Methods for Winning the Ad Game," attended a reception at the Nichols Hills Executive Center recently where he autographed books and visited with members of the Oklahoma City advertising industry.
Ann H. Adman
No full textBlack and white head shot photograph of Ann H. Adman, Residence Hall Counselor, 1966-1971.https://thekeep.eiu.edu/archives_faculty_ad/1003/thumbnail.jp
The Adman in the Parlor
No full textHow did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? 'The Adman in the Parlor' explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure.How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? 'The Adman in the Parlor' explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure.Description based on print version record.Includes bibliographical references and index
Participatory sociotechnical design of organizations and information systems – an adaptation of ETHICS methodology
No full textThis paper examines a practical adaptation of the ETHICS methodology used in redesigning an information technology (IT) support service in an academic setting. The purpose of the project was to design appropriate organizational structures and functions and an accompanying information system (IS), to increase the effectiveness of the existing service. A participative sociotechnical approach was adopted for the entire design process which was carried out by the practitioners themselves. The staff’s views were elicited during informal participatory group sessions as well as in one-to-one informal discussions. While ETHICS was the overall guiding methodology for the design, QUICKethics was used as a complementary means of analysing the requirements of the new IS. This paper describes the methodology used and the design process; it reflects on the adaptation and its match with the ETHICS methodology, exploring the claimed association with the viable systems methodology and concludes with suggestions for further research.<br/
The use of TSI in designing a system for a university IS user support service. (In special issue: Linking People, Nature, Business and Technology)
No full textThis paper is based on the use of critical systems thinking (CST) to improve a UK university's information system (IS) user support service. The purpose of the intervention described in this paper was to increase the efficiency and effectiveness of the IS user support service by deriving a new design for the front end of the service. More specifically, the use of total systems intervention (TSI) informed the choice of the ETHICS methodology to carry out the design itself. This paper is a methodological discourse, reflecting on the usefulness of CST in an IS management problem situatio
New qualifications in IT: a pilot study at Hull College
No full textThe General National Vocational Qualification (GNVQ) is enjoying growing popularity in the further education (EFE) sector in England and Wales. GNVQs have been recently introduced in the Information Technology (IT) vocational area, to augment or replace existing qualifications. These new courses have been piloted (academic year 1994-199S) at several centres, including Hull College. This paper focuses on the Advanced level GNVQ in IT, contrasting it with existing qualifications (A level and National Diploma); reflections on the Hull College experience are also provided The GNVQ (Advanced) is seen not only as leading directly to employment (like the traditional National Diploma), but also as a route into higher education (HE). Growing numbers of universities now accept the GNVQ as an entry qualification. For the first time, a vocational course is now perceived increasingly as a genuine alternative to the A level. The implications for universities are examined, with predictions as to the likely strengths and weaknesses of different categories of university entrant. The importance of choosing the right HE course, now that university provision has become increasingly diverse in the computing area is also highlighted. This paper extends and provides full discussion of the preliminary findings introduced at the 3rd Annual Conference on the Teaching of Computing held at Dublin City University in August 1995
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