6 research outputs found
Antecedents of Intention to Use E-Auction: An Empirical Study
No full textMany public health organizations worldwide have used E-auctions to monitor, curtail, and improve the transmission of new coronavirus illnesses. However, user population size and acceptance of these technologies significantly impact their effectiveness. The current study’s goal was to determine what factors influence customers’ intent to use COVID-19 E-auctions by employing the Technology Acceptance Model (TAM) to the Jordanian setting. This study empirically assessed 310 Jordanian respondents using a quantitative approach known as Structural Equation Modeling (SEM). The research findings supported the majority of the proposed hypotheses, showing that behavioral intentions to use electronic bidding are highly influenced by perceived usability, perceived usefulness, trust in the government, social influence, and awareness. This research paper eventually contributes to the field of technology acceptance by developing a context-driven approach to the key pandemic components and features that influence different practices of technology acceptance
Online marketing campaigns’ aesthetics: Measuring the direct effect on customers’ decision-making
No full textThis research aims to investigate the direct and formal effect of visual aesthetics on customers’ willingness to participate in an online marketing campaign, given that visual aesthetics is considered a salient design characteristic that customers tend to refer to when expressing their experience with the online retailer environment. This research study incorporates the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) to propose and estimate this direct effect through structural aesthetics TAM model. In order to validate the proposed model, an online survey with interactive experience was constructed utilizing an open-source platform and was primarily sent to scholars specializing in HCI, informatics, user experience, and digital marketing research in the United Kingdom. The data were obtained from 360 participants, and Partial Least Squares (PLS) path modeling using SmartPLS 4 was employed to evaluate the proposed model. The empirical evaluation demonstrated and confirmed the authenticity and novelty of significant direct and formal effects of customers’ perceived visual aesthetics on their willingness to participate in an online marketing campaign (β = 0.462, t = 10.847, p < 0.001), and their usage attitude (β = 0.789, t = 39.622, p < 0.001). These findings highlight the importance of visual aesthetics in online marketing campaign design, suggesting that concise, well-organized, and visually appealing user interfaces is more likely to engage customers than a complex, cluttered one
Improved flat mobile core network architecture for 5G mobile communication systems
No full textThe current mobile network core is built based on a centralized architecture, including the S-GW and P-GW entities to serve as mobility anchors. Nevertheless, this architecture causes non-optimal routing and latency for control messages. In contrast, the fifth generation (5G) network will redesign the network service architecture to improve changeover management and deliver clients a better Quality-of-Experience (QoE). To enhance the design of the existing network, a distributed 5G core architecture is introduced in this study. The control and data planes are distinct, and the core network also combines IP functionality anchored in a multi-session gateway design. We also suggest a control node that will fully implement the control plane and result in a flat network design. Its architecture, therefore, improves data delivery, mobility, and attachment speed. The performance of the proposed architecture is validated by improved NS3 simulation to run several simulations, including attachment and inter- and intra-handover. According to experimental data, the suggested network is superior in terms of initial attachment, network delay, and changeover management
Assessing the role of leadership style and budget allocation in cybersecurity project success in the healthcare sector: The mediating effect of risk mitigation strategies
No full textThis study explores the impact of leadership style and budget allocation on the success of cybersecurity projects, with a particular emphasis on the mediating role of risk mitigation strategies within the healthcare sector. A total of 406 valid responses were obtained from IT professionals, cybersecurity officers, and project managers across healthcare institutions using a structured online questionnaire. Structural Equation Modeling (SEM) with SmartPLS was employed to analyze the data and test the proposed hypotheses. The results revealed that both leadership style and budget allocation exert significant positive effects on cybersecurity project success. Moreover, risk mitigation strategies were found to mediate the relationships between the independent variables and project success, underscoring their critical role in translating managerial and financial support into effective cybersecurity outcomes. All hypotheses were supported. The findings offer key theoretical contributions to cybersecurity and project management literature and present actionable insights for healthcare administrators seeking to strengthen their cybersecurity posture through strategic leadership and efficient resource allocation
An Indexed Approach for Expectation-Confirmation Theory: A Trust-based model
No full textThe present study utilised the Expectation-Confirmation Theory (ECT) as a theoretical framework to examine the temporal development of customer trust, satisfaction, and repurchase intent. In subsequent phases of the ECT, the significance of expectations in influencing customers’ attitudes towards confirmed trust and satisfaction was emphasised. The Trust-based Expectation-Confirmation model was therefore proposed to study trust at the appropriate level of abstraction to capture and analyse the relationships between Expected Trust, Perceived Trust, and the Confirmation of Expected Trust. The evaluation of the proposed ECT Trust-based model was conducted through a web-based survey with 559 participants, aiming to examine the direct and indirect approaches of measuring the Confirmation phase. Both approaches were found to be problematic in terms of the gap between the Perceived and Expected construct measured, which cannot be adjusted by the middle point on the Likert scale when using the direct approach either. This research article proposes the Indexed Approach as a new relevant assessment approach to transform data gathered from participants, which were measured throughout the Expectation and Perceived Performance stages, into a common format that could be used to determine each participant’s Confirmation. In order to validate the Indexed Approach, PLS path modelling evaluation and comparison for each approach were conducted; the results indicated that the Indexed Approach was the superior alternative to the direct and indirect approaches for transformation confirmation data to be used in the ECT model
Engaging Gen Z through Personalized Social Media Content: The Mediating Role of Perceived Relevance on Platform Engagement
No full textThe raising usage of social media lead to an increase in the importance of platform engagement by Gen Z through personalized content provided by these platforms. However, the aim of this study is to understand the role of both personalization and interactivity in supporting the experience of Gen Z through investigating the mediating role of perceived relevance on platform engagement. This study utilized a sample of 412 from Gen Z to explore the proposed hypotheses. The data was collected using a survey containing 17 items to measure the proposed constructs and the collected data analyzed using SEM-PLS. The findings revealed that all the proposed hypotheses are supported. Specififically, the study found that content personalization and content interactivity lead to support the perception of relevance. Moreover, the findings also revealed that perception of relevance could be enhance the platform engagement through their mediating role in the relationship between content personalization and platform engagement, and between content interactivity and platform engagement. Such findings contribute to implementing content strategies by marketers to support the engagement of Gen Z in social media
