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PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SMARTPHONE IPHONE DI SAMARINDA
Full text linkThe aims of this research are: 1). To determine the effect of Word Of Mouth on purchasing decisions on iPhone smartphone products in Samarinda. 2). To determine the effect of Brand Image on purchasing decisions on iPhone smartphone products in Samarinda. 3). To find out the Word Of Mouth and Brand Image variables jointly influence purchasing decisions on iPhone smartphone products in Samarinda.This type of research uses quantitative research. The sample in this study were 70 iPhone smartphone users using a purposive sampling technique. The data collection technique used is a questionnaire.The results showed that Word of Mouth had a partially positive and significant effect on purchasing decisions on iphone smartphone products. Brand Image has a partially positive and significant effect on purchasing decisions on iPhone smartphone products. Word Of Mouth and Brand Image have a significant effect simultaneously on purchasing decisions on iphone smartphone products. Word Of Mouth and Brand Image can increase purchasing decisions on iPhone smartphone products
ANALISIS PIUTANG PADA PT. ADIRA DINAMIKA MULTI FINANCE TBK TAHUN 2019 - 2021
Full text linkThe purpose of this study is to find out and analyze: 1) To find out and analyze the receivables turnover of PT Adira Dinamika Multi Finance Tbk in 2019-2021. 2) To find out and analyze the average age of receivables from PT Adira Dinamika Multi Finance Tbk in 2019-2021.The theoretical basis used in this study is financial accounting. The data collection technique used in this research is library research , namely collection of data and information that is already available at PT. Adira Dinamika Multi Finance Tbk. The data and information are in the form of an overview of the business, organizational structure and financial statement data in the form of statement of financial position and income statements. The analytical tool used in this study is the formula for receivables turnover and the average age of accounts receivable. This research was conducted at PT Adira Dinamika Multi Finance Tbk.The results showed that 1). The receivables turnover of PT Adira Dinamika Multi Finance Tbk in 2019 – 2021 has increased due to receivables being collected quickly. 2). The average age of receivables from PT Adira Dinamika Multi Finance Tbk in 2019-2021 has decreased due to effective receivable management and the ability to collect quickl
PENGARUH TATA LETAK MATERIAL TERHADAP PRODUKTIVITAS KERJA DALAM BONGKAR MUAT MATERIAL PLN DI GUDANG PT. KARYA LANGGENG ABADI (STUDI PADA PT. KARYA LANGGENG ABADI DI SAMARINDA)
Full text linkPT. Karya Langgeng Abadi is a company engaged in electricity construction services located in Samarinda City and one of the partners of PT. PLN (Persero) Unit Induk Wilayah Kalimantan Timur dan Utara. The problems that occur in PT. Karya Langgeng Abadi is the placement of materials that are not neatly arranged and not regularly arranged in their preparation, the presence of mixed materials, namely used materials piled up on the material to be used for the project, causes ineffectiveness in loading and unloading of materials, because of the opportunity for materials to be mixed or tucked and have an impact. at the time of delivery of materials to the job site.The purpose of this study was to determine the effect of material layout in the warehouse on work productivity in loading and unloading PLN materials at PT. Karya Langgeng Abadi. The independent variable in this study is the layout of the material, while the dependent variable is loading and unloading work productivity. The population in this study were workers who were involved in loading and unloading at the PT. Karya Langgeng Abadi with a sample of 34 respondents. The sampling technique used was the saturated sample technique. The analysis tool in this study uses simple linear regression analysis using SPSS v25 program tools.Based on the results of this study, the hypothesis can be accepted which states that the layout of the material has a significant effect on work productivity in loading and unloading PLN materials at the PT. Karya Langgeng Abadi. The magnitude of the influence of material layout on work productivity in loading and unloading PLN materials at PT. Karya Langgeng Abadi is 21.8%, while the remaining 78.2% is explained by other variables not examined in this study
Pengaruh Brand Awareness, Brand Image Dan Perceived Quality Terhadap Keputusan Pembelian Air Mineral Merek Aqua (Studi Kasus di Kota Samarinda Periode 2022)
Full text linkThis study aims to determine, analyze, and identify the influence of Brand Awareness, Brand Image, and Perceived Quality together on purchasing decisions for branded aqua mineral water, either partially or simultaneously.The analytical tools used in this study were validity test, reliability test, normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination test (R2), t test, and F test.The results showed that Brand Awareness had a positive and insignificant effect on the Purchase Decision of Aqua brand mineral water, while Brand Image and Perceived Quality partially had a positive and significant effect on Purchase Decision of Aqua brand mineral water. Brand Awareness, Brand Image, and Perceived Quality jointly influence the Purchase Decision of Aqua brand mineral water.Aqua is the leading mineral water brand in Indonesia, so that sometimes some people who want to buy mineral water will tell the seller that they want to buy aqua. Consumers' brand awareness of aqua mineral water, although currently there are so many other mineral water producers with relatively lower prices, so consumers tend to shift to other brands which they feel can be obtained by spending a smaller amount of money than buying the aqua brand. Brand image and positive quality perception as an added value that influences consumers in buying or not a produc
ANALISIS LIKUIDITAS DAN PROFITABILITAS DALAM MENGUKUR KINERJA KEUANGAN PADA PT. ASTRA AGRO LESTARI TBK PERIODE TAHUN 2016 – 2019
Full text linkThe purpose of this research is to analyze peer company finances in terms of liquidity and profitability ratios at PT. Astra Agro Lestari Tbk for the period 2016-2019.The theoretical basis used in this research is financial management, especially liquidity and profitability. The analytical tools used are the Current Ratio, Quick Ratio, Net Profit Margin And Return On Assets.The financial performance of PT. Astra Agro Lestari Tbk in terms of Liquidity Quick Ratio during 2016-2019 period without taking into account the increase in inventory, due to cash and cash equivalents, trade receivables from third parties, biological assets, and there is a decrease in short-term debt, but it has not reached industry standards. The financial performance of PT. Astra Agro Lestari Tbk in terms of Profitability ratio, Net Profit Margin during the period 2016-2019 decreased, due to general and administrative expenses, foreign exchange differences, income tax expenses, and income for the current year decreased and were still below industry standards. The company's financial performance of PT. Astra Agro Lestari Tbk in terms of the profitability ratio of Return on Assets during the 2016-2019 period increased, because the company only received a small profit due to foreign exchange losses, and was still below industry standard
ANALISIS TINGKAT PROFITABILITAS DI MASA PANDEMI COVID-19 PADA COFFEE SHOP JANJI JIWA JILID 610 SAMARINDA
Full text linkProfitability Ratio Analysis during the Covid-19 pandemic at The Promise of Soul Coffee Shop Volume 610 Samarinda under the guidance of Mr. Heriyanto as supervisor I and Mrs. Camelia Verahastuti as supervisor II.The COVID-19 pandemic has not only had an impact on public health, but also affected the economic conditions, education, and social life of the Indonesian people. This pandemic has an impact on the Coffee Shop Janji Jiwa Volume 610 Samarinda which experienced a decrease in income. With the decrease in visitors resulting in unstable income of The Promise of Soul Coffee Shop Volume 610 Samarinda resulting in a decrease in financial performance at the Coffee ShopThis study aims to find out and analyze profitability at the Coffee Shop Janji Jiwa Volume 610 Samarinda during the covid 19 pandemic based on Return On Asset, Return On Equity, Gross Profit Margin, Operating Profit Margin, and Net Profit Margin.The analysis tools used are profitability ratios as measured return on assets, return on equity, gross profit margin, operating profit margin, and net profit margin.The results showed that the Profitability Ratio as measured by Return On Asset, Return On Equity, Gross Profit Margin, Operating Profit Margin, and Net Profit Margin decreased during the Covid pandemic in 2019-2022 due to a decrease in net profit, gross profit, operating profit and total capital
Analisis Solvabilitas Pada Perusahaan Perhotelan Yang Terdaftar Di Bursa Efek Indonesia Selama Pandemi Covid-19
No full textTujuan penelitian ini adalah 1) untuk mengetahui dan menganalisis tingkat Debt to Aset Rasio perusahaan perhotelan yang terdaftar di Bursa Efek Indonesia selama pandemi Covid-19 periode 2020 – 2021, 2) untuk mengetahui dan menganalisis tingkat Debt to Equity Rasio perusahaan perhotelan yang terdaftar di Bursa Efek Indonesia selama pandemi Covid-19 periode 2020 – 2021. Teknik pengumpulan data dilakukan menggunakan data kepustakaan (Library Research) yang di ambil dari Bursa Efek Indonesia www.idx.co.id alat analisis penelitian ini menggunakan Solvabilitas (Debt to Aset Rasio, Debt to Equity Rasio). Hasil dari penelitian ini yaitu 1) Debt to Aset Rasio mengalami peningkatan selama pandemi Covid-19 yaitu pada tahun 2020 adalah sebesar 513,04% dan pada tahun 2021 mengalami peningkatan yaitu menjadi sebesar 539,05% peningakatan tersebut disebabkan karena terjadinya peningkatan hutang dan menurunnya total aset perusahaan selama pandemi Covid-19. 2) Debt to equity rasio mengalami peningkatan selama pandemi Covid-19 yaitu pada tahun 2020 adalah sebesar 1307,5% dan pada tahun 2021 mengalami peningkatan menjadi sebesar 2322,07% peningkatan tersebut disebabkan karena terjadinya peningkatan hutang serta menurunnya jumlah ekuitas selama pandemi Covid-19
ANALISIS PENDAPATAN UMKM KELAPA SAWIT KUTIM SEBELUM DAN SELAMA PANDEMI COVID 19 (Studi Kasus Pada PT Karyanusa Eka Daya Kecamatan Muara Wahau)
Full text linkIncome Analysis of Oil Palm MSMEs KUTIM Before and During the Covid 19 Pandemic Case Study on PT Karyanusa Eka Daya, Muara Wahau District), under the guidance of Mrs. Danna Solihin as Supervisor I and H. Sunarto as Supervisor II.The aims of this research are: 1). o find out and analyze the income of East Kutai Palm Oil SMEs, Kec. Muara Wahau during the Covid 19 pandemic in 2020 when compared to 2019. 2). To find out and analyze the feasibility of East Kutai Palm Oil SMEs, Kec. Muara Wahau to be developed.The theoretical basis used in this research is financial management, financial statements, revenues, revenues and costs. This research was conducted only on PT Karyanusa Eka Daya in Muara Wahau District. The data collection technique used in this study is library research, which is an activity intended to obtain data as information material related to research in the form of data on variable costs, fixed costs, sales in 2019 and 2020. Researchers conduct income analysis using the analysis technique is income analysis and business feasibility analysis R/C Ratio before the Covid 19 pandemic.The results show that: 1). Judging from the analysis of the income of PT Karyanusa Eka Daya in Muara Wahau District, it has increased during the Covid 19 pandemic. 2). Judging from the business feasibility analysis, the R/C Ratio of PT Karyanusa Eka Daya in Muara Wahau District was more than 1 in 2019 and 2020. The increase in income was due to the selling price of palm oil and the amount of palm oil production in 2020 which increase
Analisis Kinerja Keuangan PT. Multi Anugrah Lestarindo di Samarinda
Full text linkThis study aims to assess and analyze the financial performance of PT. Multi Anugrah Lestarindo in Samarinda in terms of profitability, liquidity and solvency ratios in the 2018-2020 period and the problem formulation in this study is the financial performance of PT. Multi Anugrah Lestarindo in Samarinda has decreased in terms of profitability, liquidity and solvency ratios in the 2018-2020 period.The theory used in this research is financial accounting. The hypothesis put forward is the financial performance of PT. Multi Anugrah Lestarindo in Samarinda experienced a decline in terms of profitability, liquidity and solvency ratios in the 2018–2020 period.The analytical tool used in this study is descriptive analysis method, which explains the results of research in the form of financial statement data related to company performance.The research results show that the financial performance of PT. Multi Anugrah Lestarindo in Samarinda on the rentability ratio seen from Net Profit Margin has increased, so the hypothesis is rejected. The ratio of rentability seen from ROE, the ratio of liquidity seen from Current Ratio & Quick Ratio decreased, so the hypothesis was accepted. The solvency ratio seen from DAR & DER after review increased, thus the hypothesis was rejecte
ANALISIS KINERJA KEUANGAN DENGAN MENGGUNAKAN RASIO LIKUIDITAS, PROFITABILITAS DAN AKTIVITAS PADA PT SLJ GLOBAL TBK. PERIODE 2017 - 2020
Full text linkThis study aims to determine and analyze the Financial Performance of PT SLJ Global Tbk. The period of 2017 - 2020 in terms of liquidity ratios is measured by the current ratio, Profitability Ratios are measured by gross profit margins and Activity Ratios are measured by total assets turnover.The research method used in this research is library research, which is collecting information from books, journals and the internet. The analytical tools used are the current ratio, the gross profit margin and the total assets turnover ratio.Financial performance of PT SLJ Global Tbk. The 2017-2020 period as measured by the current ratio is still not optimal due to a decrease in the company's current assets and current debt. What is measured by gross profit margin can be said to be quite good, due to an increase in sales and gross profit, except in 2020 the company experienced a loss. Meanwhile, as measured by total assets turnover is still not optimal due to a decline in sale