International Journal of Economics, Business Management and Accounting (IJEBMA)
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Analysis of Financial Management to Enhance Profitability in Micro, Small, and Medium Enterprises (MSMEs)
Get PDFThis study seeks to examine financial management to enhance the profitability of Micro, Small, and Medium Enterprises (MSMEs) through a qualitative methodology. A case study was performed at Toko Barokah, Gembongan, Karangjati, an MSME within the trading sector. Effective financial management is crucial for the success of a business, particularly for MSMEs that frequently encounter difficulties in cash flow management, financial record-keeping, and financial decision-making. Data for the research was gathered via comprehensive interviews, observations, and documentation. The findings indicated that Toko Barokah continues to encounter multiple challenges in financial management, including disorganized transaction records, inadequate differentiation between personal and business finances, and limited utilization of financial technology. These limitations hinder the store\u27s capacity to optimize profitability. Nonetheless, there are contributing factors, including the business owner\u27s dedication to acquiring financial management skills and the substantial market potential that remains untapped. This study advocates for enhancing financial record-keeping through the utilization of straightforward applications, offering financial training to entrepreneurs, and adopting superior cash flow management techniques. By implementing these measures, Toko Barokah is anticipated to enhance its profitability sustainably. This research offers valuable insights for other MSMEs in effectively managing finances to facilitate business growt
Leveraging Social Media Marketing for Enhanced Brand Visibility and Engagement: A Strategic Approach
Get PDFBusinesses now use social media marketing to improve their standing, encourage user involvement, and develop lasting links with consumers. This paper investigates how social media helps to promote brands and keep customers loyal to them. Everything in the paper focuses on major brand strategies companies are adopting, such as tailored content, working with influencers, using shared content, and engaging with online communities to appear more prominently. The study takes a look at Apple’s #ShotOniPhone, Coca-Cola’s “Share a Coke,” and Nike’s “Just Do It” influencer campaign to prove how they create strong outcomes for the organizations. Besides, the manuscript outlines the difficulties brands experience, including receiving too much information, changes in how algorithms work, and maintaining an honest image in front of the public. Since there are new trends like customized AI for marketing, live broadcasting, and online shopping through social media, this paper covers the future outlook of social media marketing and how it affects brand recognition. In brief, using online platforms for marketing calls for continuous adjustment to trends, fitting customers’ needs, and smart use of data to ensure steady growth of the bran
Work Flexibility and Rewards Affect Gen Z Employee Retention Through Job Satisfaction Mediation
Get PDFThe phenomenon of job hopping is increasingly common among Generation Z, who seek flexible work arrangements, fair rewards, and job satisfaction. In Indonesia, particularly in West Kalimantan, Gen Z dominates the productive-age population, prompting companies to adopt effective retention strategies. This study investigates the effect of work flexibility and rewards on employee retention, with job satisfaction as a mediating variable. The research involved 250 Gen Z employees working in the creative industry companies in West Kalimantan. Respondents were aged 17–28 and had at least six months of work experience, working in hybrid arrangements. Data was collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. Results show that both work flexibility and rewards significantly influence employee retention directly and indirectly through job satisfaction. These findings highlight that Gen Z values a supportive, flexible work environment and transparent reward systems. Enhancing job satisfaction is essential for increasing their retention in organization
Determinant of Firm Value and the Role of Firm Size as a Moderating Variable: Empirical Evidence from Top 100 Listed Companies in Indonesia
Get PDFFirm value reflects investors’ confidence in a company’s management capabilities, ultimately affecting their financial returns. Assessing a firm\u27s value is crucial for investment decisions as it shapes investor perceptions. This research aims to examine the influence of profitability, tax planning, and leverage on firm value in Indonesian companies listed on the Kompas 100 index, with firm size as a moderating variable. The samples were selected using purposive sampling, yielding 222 observations from 37 companies. The panel data were analyzed using moderated regression analysis with EViews 13. The findings reveal that whereas leverage has no appreciable beneficial effect on firm value, profitability and tax planning do. Furthermore, firm size significantly moderates these relationships, enhancing the positive effects of profitability and tax planning, and mitigating the negative impact of leverage on firm value. This research implies that in corporate management should prioritize profitability through operational efficiency and sustainable growth strategies, and utilize legal and efficient tax planning to enhance firm valu
The Role of Hybrid Work Arrangements in Enhancing Employee Productivity
Get PDFThis study investigates the role of hybrid work arrangements in enhancing employee productivity at PDAM Kabupaten Semarang Cabang Salatiga, aiming to understand how flexible work models impact work performance and collaboration. Utilizing a qualitative research design, the study collects data through semi-structured interviews with employees, managers, and human resources personnel, along with document analysis to provide a comprehensive understanding of the subject. The findings reveal that hybrid work arrangements improve productivity by offering flexibility, reducing commuting time, and enhancing work-life balance. However, challenges such as communication gaps, collaboration issues, and technological disparities were identified as barriers to optimal productivity. The research highlights the importance of reliable technology, inclusive practices, and support mechanisms to address these challenges. The study\u27s value lies in offering insights into how hybrid work can be optimized for improved employee performance and organizational success, while also contributing original knowledge on the intersection of flexible work models and productivity. The findings have practical implications for organizations considering or already implementing hybrid work models, suggesting strategies for overcoming obstacles and enhancing productivity in hybrid environment
The Significance of Leadership Style, Organizational Culture and Organizational Citizenship Behavior on Employee Performance: A Quantitative Approach with a Descriptive Method at PT Tunas Digital Indonesia
Get PDFThis research aims to explore the impact of leadership style, organizational culture, and organizational citizenship behavior on employee performance at PT Tunas Digital Indonesia. A quantitative approach with a descriptive method was applied in this study. Data collection was conducted by distributing questionnaires to 56 respondents. The findings reveal that at PT Tunas Digital Indonesia, leadership style has a positive yet insignificant influence on employee performance, while organizational culture significantly and positively affects employee performance. Conversely, organizational citizenship behavior does not exhibit any notable or significant effect on employee performance. The study emphasizes the necessity of establishing a supportive organizational culture, encouraging OCB practices, and enhancing leadership strategies. These insights highlight the critical role of fostering a conducive organizational environment, promoting OCB, and refining leadership approaches to improve employee performanc
Qualitative Insights Into Consumer Satisfaction Strategies at Padma Hotel Semarang: The Role of Facilities and Services
Get PDFThis research aims to explore the strategies employed by Padma Hotel Semarang to enhance consumer satisfaction through its facilities and services, with a focus on identifying the key factors that contribute to a superior guest experience. Using a qualitative research approach, data was collected through semi-structured interviews with heads of department, including the Front Office Manager, Marketing Manager, and Food and Beverage Manager, as well as non-participant observations within the hotel’s key operational areas. The study highlights the importance of high-quality facility management, personalized service delivery, integrated marketing strategies, and effective cross-departmental collaboration in shaping guest satisfaction. The findings reveal that Padma Hotel Semarang’s commitment to maintaining excellent facilities, offering tailored services, utilizing customer feedback, and fostering collaboration across departments contributes significantly to a positive guest experience. This research provides valuable insights for hotel management professionals seeking to improve service quality and customer loyalty. The originality of this study lies in its focus on qualitative insights from department heads, offering a deeper understanding of the strategies behind consumer satisfaction in a luxury hotel settin
Artificial Intelligence in Islamic Financial Institutions in Indonesia: A Systematic Literature Review
Get PDFArtificial intelligence is an innovation and development of computers and machines that create human-like capabilities, namely, cognitive abilities, learning, adaptation, and decision making. The implementation of artificial intelligence in Islamic financial institutions increases not only for service innovation but also for analyses data, fraud detection systems, and analyses risk management. The key to dealing with technological change is the collaboration of various parties, namely, practitioners, academics, industry players, regulators, and experts in Islamic finance and economics. This study aims to determine the trend of publication, application, development, challenges and opportunities of artificial intelligence in Islamic financial institutions in Indonesia from 2014 to 2023. The results obtained in this study show that there are 15 journal articles that show 5 types of artificial intelligence in Islamic financial institutions, namely, financial technology, digital security, blockchain, robo-advisors, and digital banks. Islamic financial institutions in Indonesia have used artificial intelligence as needed. The development of artificial intelligence has changed people\u27s life style, increased human resources, and developed regulations to increase security and trust. The challenge is to increase innovation, supervision and protection, create maximum literacy and inclusion, and collaboration. The opportunities that occur are the creation of a sustainable economy, increasing the development of Islamic economics and finance, creating superior human resources, and easy to analyse risk managemen
Optimizing Human Resource Management in the Front Office Department: A Study on Employee Engagement and Service Quality
Get PDFThis research aims to explore how human resource management (HRM) strategies can be optimized to enhance employee engagement and service quality in the front office department of hotels. Using a qualitative research approach, this study collected data through semi-structured interviews with key managerial informants, including the Front Office Manager, Marketing Manager, and Human Resource Manager. The originality of this study lies in its managerial perspective, providing insights into the strategic implementation of HRM practices in hotel front office operations. The findings reveal that training and development, employee motivation and recognition, workload management, and interdepartmental coordination are critical to optimizing HRM in this department. However, challenges such as budget constraints, inconsistent reward systems, high job stress, and communication gaps hinder effectiveness. To address these issues, this study recommends the adoption of technology-driven training solutions, transparent performance-based incentives, AI-driven workforce scheduling, and digital communication platforms to improve service efficiency and employee satisfaction. The value of this research lies in its contribution to hospitality management literature by providing practical recommendations for enhancing HRM strategies in hotel front office operations. Future research should explore longitudinal impacts of HRM strategies, leadership influence on employee engagement, and employee perspectives to further improve workforce management in the hospitality industr
The Effect of Digital Marketing and CRM on Repurchase Intention with Customer Experience Mediation at Consina Store Pontianak on Shopee
Get PDFThe rapid development of digital technology has significantly transformed consumer behavior and business practices across various countries, including Indonesia. This study examines the relationship between digital marketing strategies, customer relationship management (CRM), and customer experience in shaping repurchase intention on the Shopee platform, with a specific focus on Consina Store Pontianak. A quantitative approach was employed using a survey design and purposive sampling of 163 respondents who have purchased or plan to purchase products from Consina Store Pontianak via Shopee. Data were collected through Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The model assessment included indicator validity, reliability, discriminant validity, and structural analysis to test the relationships between variables using path coefficients, t-statistics, and p-values. The results reveal that digital marketing does not have a direct significant effect on repurchase intention; however, customer experience plays a crucial mediating role between digital marketing, CRM, and repurchase intention. CRM has a strong positive influence on both customer experience and repurchase intention. These findings highlight the importance of personalized customer interactions and effective relationship management in driving purchasing decisions on e-commerce platforms like Shopee. By integrating digital marketing, CRM, and customer experience, this study provides both theoretical and practical contributions for e-commerce business practitioners. The synergy among these three aspects is key to enhancing repurchase intention and maintaining competitive advantage in Indonesia’s digital er