Social Science Journal for Advanced Research
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195 research outputs found
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Body as Medium: Exploring Body Images in Urban India (A Study on Hyderabad Tattoo Culture)
Get PDFBody, as a medium, has been carrying multiple artefacts on its surface ever since its very existence. Despite the emergence of various forms of media that open new possibilities to decipher meanings associated to a text, body has a significant role in being an open medium to imprint messages and actively participate in conferring meanings to the world. Body is not just a matter and substance, but a medium that generates and carries messages; a vehicle to transport information. Tattooing the body to permanently deploy the messages on its surface as an act of marking identity, social status, cultural symbol is a practice since civilization. The reappearance and penetration of the historically stigmatised tattooed bodies into the mainstream from the last quarter of the 20th century reminds to recognize body as a valuable and a preferred medium to communicate a message. Considering urban spaces as super spreaders of the body modification, the phenomenal growth of the tattoo parlours in the past one and half decade in India is an area hardly explored. My paper focuses on how body in producing messages in the form of tattoos. The methodology includes focus group discussions with the tattoo artists and informal interviews with the tattoo consumers
Ayurveda in the Digital Era: Unveiling Cultural Consumption Trends
Get PDFThe digital era has profoundly influenced cultural perceptions, practices, and consumption patterns, particularly in traditional medicine systems like Ayurveda. This study examines the cultural evolution of Ayurvedic medicine consumption in Kerala, a globally recognized hub for Ayurveda, exploring how digital platforms have transformed its accessibility, marketing, and perception while merging local traditions with global health trends. Using an interdisciplinary approach that integrates ethnographic studies, digital analytics, and consumer behavior analysis, the research reveals a dual impact of technology: fostering the global commodification of Ayurveda while simultaneously raising concerns about the erosion of its traditional essence. The findings highlight the critical role of online health influencers, e-commerce platforms, and wellness apps in reshaping Ayurvedic practices, especially among urban and diaspora communities. Additionally, the study delves into the interaction between Kerala\u27s socio-cultural identity, the tourism-driven commodification of Ayurveda, and the consumer narrative shaped by digitization. It emphasizes the importance of policy measures to balance cultural preservation with innovation, ensuring the authenticity and accessibility of Ayurveda in a rapidly digitalizing world. By bridging tradition and modernity, this research provides valuable insights for healthcare stakeholders, policymakers, and digital entrepreneurs
Dr. B.R. Ambedkar and His Economic Reforms towards Building Modern India as a Developed Nation: Scholarly Analysis of Academic and Research Perspective with Contemporary Global Relevance
Get PDFDr. B.R. Ambedkar, a pioneering economist, jurist, and social reformer, laid a foundational framework for India\u27s economic policies post-independence. His vision extended far beyond social justice—incorporating fiscal federalism, inclusive industrial development, monetary stability, labor rights, and education-based empowerment. This paper presents a comprehensive academic analysis of Ambedkar’s economic reforms, exploring their alignment with contemporary global standards of equitable growth, sustainable development, and inclusive governance. His policies, many of which were far ahead of his time, offer valuable insights into building a socially inclusive and economically resilient nation
The Role of Islamic Banking in the Rural Development of Bangladesh
Get PDFIslamic banking has become a key factor in the rural development of Bangladesh, providing financial services that address the needs of underserved populations in rural regions. This paper examines the role of Islamic banking in advancing rural development in Bangladesh, focusing on its potential to improve financial inclusion, boost agricultural productivity, and reduce poverty in rural regions. It also addresses the challenges Islamic banks face when trying to serve rural populations and provides recommendations for enhancing the impact of Islamic banking in fostering sustainable rural development. Through this analysis, the paper aims to demonstrate how Islamic banking can serve as a powerful tool in empowering rural communities and driving economic growth in Bangladesh. Despite challenges like limited awareness and banking infrastructure, the expansion of Islamic banking holds considerable potential for fostering sustainable rural development in Bangladesh
Issues of Reservation Policy Implementation in Manipur: An Analysis of Scheduled Tribes Issues in Secondary, Higher Education, and Medical Institutions
Get PDFThis study comprehensively analyses reservation issues pertinent to faculty appointments in higher secondary institutions, Manipur University, and the Regional Institute of Medical Science (RIMS). At Manipur University, the study focused on the admission issues of Scheduled Tribes in 2016. RIMS received a specific focus, where the research examines the composition of the teaching staff, the overall teaching staff strength, and the underrepresentation of Scheduled Tribe (ST) teaching staff, which is not by the reservation policy. In the context of higher secondary schools, the study investigates the appointment of lecturers on a contract basis from 2014 to 2018, encompassing all categories and the shortfall in ST appointments relative to the reservation policy. Furthermore, the research explores the social class dynamics prevalent in Manipur, analyzing the distribution of higher education teachers among the Other Backward Classes (OBC), Scheduled Castes (SC), and Scheduled Tribes (ST). The study also delves into the appointment issues surrounding assistant professors, enrollment patterns, and admission trends related to the reservation policy. Notably, the research provides valuable insights into the trends and patterns of ST representation in higher educational institutions in Manipur, focusing on ST enrollment trends from 2011 to 2019 and the ST gross enrollment ratio during the same period. Lastly, the study critically examines the shortage of ST faculty members, attributing this shortfall to the Government of Manipur\u27s failure to adhere to reservation rules and provisions, which mandate a 31% reservation for tribal people. This finding highlights the need to effectively implement reservation policies to promote inclusive education and representation in Manipur\u27s higher education landscape
Emotional Intelligence and Gen Z’s Insurance Choices
Get PDFA lack of industry engagement with this tech-savvy but emotionally complex group is evident in the case that only 28% of Gen Z have insurance. This study examines the ways in which trust-building, emotional regulation, and tailored strategies can increase insurance uptake. Using both theoretical and empirical analysis, it looks at how Gen Z\u27s insurance mindset and emotional intelligence (EI) match up. Trust and awareness are increased by EI-focused tactics like sympathetic communication and customised financial responses. Insurers can boost adoption and promote sustained engagement by attending to Gen Z\u27s emotional needs and digital preferences
Indian Development Strategy: From Planning to Reforms
Get PDFThe first four decades of development strategy in India was characterized by the heavy regulation of the economy by the government. It was believed that the private sector in the economy either did not have the resources or the capacity and will to take on the big development projects needed to initiate development in a stagnant economy in the 1950s. However, by the late 1980s it was realized that the policies were not working and like many other countries India too switched gears from a Planned economic model to a one based on the primacy of the Markets and the private sector. The government, since the 8th Five Year Plan to the 12th Five Year Plan moved from a heavy-handed economic planning to an Indicative Planning. The centrality of the growth process is now well established in the development literature and the policy circles. Economic growth is now considered to be the primary driver of the development process with the state playing a redefined in the economy since the 1990s. The current development strategy combines a fine balance between the state and the market
A Study on Expectations of Livestock Buyers and Sellers with Reference to Agriculture Produce Market Committees of Satara District
Get PDFIt is important to study livestock seller’s and buyer’s expectations about market committees because it sheds light on their requirements, worries, and opinions about how the market is run. By being aware of these expectations, market committees can better accommodate seller’s and buyer’s requirements and improve the efficiency and fairness of the market by customizing their services and rules. A more open and sustainable cattle trading environment is also promoted when seller expectations are met, since this builds mutual confidence and collaboration between sellers and market committees. The research conducted with an objective to study the expectations of livestock buyers and Sellers who participate in trading at Agriculture Produce Market Committees of Satara District. The data is collected from 341 livestock buyers and 384 livestock sellers about the facilities provided by the market committees. The structured questionnaire is prepared to collect the data. The collected data is analyzed by z-test. The results show that market committees are capable to fulfill the expectations of the livestock buyers as well as sellers
Islamic Banking in Bangladesh: Trends and Insights
Get PDFIslamic banking in Bangladesh has become an essential component of the financial system, witnessing consistent growth over time and transforming the country’s financial sector through Shariah-compliant banking practices. This paper examines key trends, market performance, and the contributions of Islamic banking to economic development. This study also provides a literature review on the evolution of Islamic banking, consistent growth with customer perception and concludes with insights into challenges facing the industry. This paper also shows the contribution of Islamic banking towards financial inclusion, economic development, and poverty reduction. This study further provides valuable insights into the role of Islamic finance in Bangladesh’s economic landscape by examining the performance of Islamic banking in the country
Digital Engagement across Socio-Economic Strata among Laundry Workers in Puducherry, India
Get PDFThe increasing digitalization of India’s economy presents new opportunities for informal workers yet also risks deepening existing socio-economic divides. Among these underserved groups, individuals involved in the laundry business represent a significant but overlooked occupational community, particularly in regions like Puducherry, where traditional livelihoods coexist with expanding digital infrastructure. This study explores how socio-economic status influences media behaviour among laundry workers in Puducherry, intending to understand patterns of digital engagement shaped by income, education, and gender. The research is guided by the core objectives of examining how socioe-conomic parameters like gender, education, and income influence access to digital media and exploring the variations in media behavior, defined as the frequency, autonomy, and purpose of media use among laundry workers. The study employed an exploratory survey research design. Thirty-eight samples were collected across various locations in Puducherry for the study using a structured questionnaire. IBM SPSS version 25.0 was used for the Data analysis, and an ANOVA (Analysis of Variance) test was performed to identify statistically significant differences in digital engagement across socio-economic groups. The study finds a strong correlation between socio-economic status and digital engagement. More frequent and independent use of digital media is associated with the higher level of education and income. While gender disparities persist, male respondents show significantly higher media engagement. The results reflect the broader digital inequality patterns