International Journal of Humanities and Social Sciences Review (IJHSSR)
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Digital Entrepreneurship in China: Insight into Online Business Start-up Among Chinese University Students Based On Entrepreneurial Intention
Get PDFThis paper investigates the entrepreneurial intention of Chinese university students to provide insight into digital entrepreneurship. An online survey of 305 university students in Beijing was the basis for the data used to test a logistic regression model of the variables underpinning entrepreneurial intention. Factors determining whether Chinese students intend to engage in digital entrepreneurship were “family business”, “perceived motivations” (especially “Self-achievement”), and “perceived barriers” (especially “Lack of experience”). These are a subset of the antecedent factors influencing entrepreneurship more broadly. The nature of digital entrepreneurship may negate some of the factors, especially culture, that serve as barriers to entrepreneurship in the Chinese context. Although this study is limited by its quantitative methodology and focus on Chinese students attending a single university in Beijing, it contributes to knowledge regarding student engagement with digital entrepreneurship
The Covid-19 Pandemic in Saudi Arabia: Reinforcing National Identity and the Challenges to Religious Facets
Get PDFThe outbreak of the Covid-19 pandemic was accompanied by a fierce race in scientific and academic publications from various disciplines. However, the social and humanities fields were scant in their output. The value of protecting the country (Saudi Arabia) through the campaign, #Weareallresponsible, which necessitated staying home for the safety of others and the discomfort experienced by those who witnessed the social distancing between the ranks of the worshippers in mosques while shushing: “set the rows in order, stand shoulder to shoulder, close the gaps”, calls for research within the context of identity upon crises to revisit several social and religious taboos. Moreover, the “safe social distancing,” which was imposed at the start of the pandemic (March 2020) for a total of five months (August 2020),1 enables researchers to examine the phenomenon after the storm subsided—so to speak—and to look through the perspective of an observer rather than a participant. This work examined two questions: 1) How did the Covid-19 pandemic reinforce Saudi national identity? (2) At the same time, how did it challenge the religious identity facets? This paper tried to answer these questions by employing a qualitative approach through analysing a number of tweets and their interactions (between March and July 2020) on two Twitter accounts: a) the Saudi Ministry of Health @SaudiMOH; and b) the Saudi Ministry of Islamic Affairs @Saudi_Moia. The results can be summarised as follows: The Saudi Ministries of Health and Islamic Affairs employed the national and religious identity facets by reinforcing the first and facing the challenges of the latter through a discourse that focused on social responsibility, heroism and duty and the concept of national health security, all to raise the level of commitment to precautionary measures during the pandemic of Covid-19. The encounters with religious identity appeared in avoiding shaking hands, disapproving of the social distance between worshippers and wearing a face mask
Gender Inequality in John Steinbeck’s “Of Mice and Men”
Get PDFThe difference between male and female is very real and strongly rooted in human nature and physiology. In the olden days, people were not treated equally on the basis of their gender which was considered a social issue. Some differences in genetics, psychology, or social culture may cause this treatment. Even in the current politics when we come across the globe lead, women are the one who suffers loss when we compare to men. Gender inequality leads a major role in women including education, life, expectancy, personality, interest, family, occupation, and health. In many areas, they have shown that gender perceives things differently like education and political allegiance. Different cultures have different ways of dealing with gender inequality, which also has an impact on non-binary people
A Manifestation of Women Writings in the Context of Maya Angelou’s Selected Works
Get PDFThis study explores the stigmatization of the female body and women in American literature, highlighting how contemporary women's writing challenges traditional gender norms. In many literary works, women are often portrayed as passive, objectified, and devoid of agency. The aim of this study is to re-establish the importance and role of women in literature for the betterment of society. To achieve this, Maya Angelou's work, specifically Still I Rise, has been selected as a case study. Angelou's influential writing sheds light on women's experiences and the impact of trauma on their bodies. Through her work, Angelou challenges the conventional portrayal of women in literature and emphasizes the significance of self-love and resilience in the face of adversity. Employing a qualitative approach, the study conducts content analysis to examine the themes and imagery in Angelou's work. The findings will be discussed in relation to the traditional concept of women in literature and how contemporary women's writing defies these notions. Ultimately, by highlighting women's experiences and the impact of trauma on their bodies, this study endeavours to challenge traditional gender norms and foster a more inclusive and equitable society
Employee Awareness Towards Career Planning and Preparedness to Combat Career Challenges
Get PDFAn individual’s career is susceptible to numerous uncertainties as a result of which career graphs and career plans are adversely affected. Career Plans are made keeping in mind one’s strengths, talents, competencies, and interest areas and aim at achieving a Career Goal. Career Path helps in progressing in the direction of achievement of the set Career Goal. During an individual’s work life, there are career obstacles and challenges that crop up owing to internal and external exigencies. Uncertainties at work can fall into four categories which if left unattended can pose a threat to one’s survival at workplace. The most difficult to handle and face would be Environmental Uncertainties which could be related to internal as well as external factors. The COVID 19 pandemic is one such external environment uncertainty which has upset the career plans and career graphs of many employees. Every individual must carve out a Career Management Strategy to ward off career challenges. Employers also have a primary role in managing the career plans of its people. This study examines the awareness level of employees towards planning their career and understand their preparedness to combat career challenges
An Evaluative Study of Dropouts in Primary and Upper Primary Schools in Coimbatore
Get PDFThe use of education to achieve development goals is well recognized. This study is a comprehensive cessation study among primary and secondary school students in Coimbatore district. The researcher decided to study the factors involved in the suspension of the main phase. It is necessary to investigate the number of primary school dropouts and the reasons for primary and secondary school dropouts. This secondary data were analyzed with the dropouts from Coimbatore for the last five years, from 2018–2022
Cognition and Metacognition: Understanding the Second Language Learner from Various Perspectives
Get PDFThis paper has been situated within the framework of the interface shared by cognition and metacognition. While conventional classroom instruction aims at maximizing the learner’s cognitive skills, this paper argues that if the metacognitive skills go neglected, still higher order potentials remain unnoticed and untapped. Instead of addressing language skills in isolation, the paper proposes to integrate higher order cognitive skills and skills of still higher order such as metacognitive skills, which are rarely taken into serious consideration while planning second language curricula
Perception and Response of Salaried Professionals towards Telemarketing of Financial Products
Get PDFMarketers adopt many channels to reach out to their potential customers. Out of these various channels, Telemarketing is one of the most common channels used for marketing of products and services. Telemarketing in a traditional set up is usually done with the help of telemarketers; the modern telemarketing involves use of automated telephone calls, which is also referred to as interactive voice recorders. Telemarketing is an effective strategy to connect with existing customers and can also be used to target and attract potential customers. Telemarketing as a tool can also be helpful in collecting information about customer preference and disseminating valuable information related to products and services. Telemarketing is a popular marketing channel for financial products, but it can be difficult to generate leads and convert them into customers. This is especially true for salaried professionals in Bengaluru, who are often bombarded with telemarketing calls. This study investigates the perception and response towards telemarketing of financial products in Bengaluru. The study focuses on 110 salaried professionals, as they represent a large and important target market for financial institutions. The respondents have expressed discomfort as they receive telemarketing calls during working hours. They do not feel that telemarketing can help in building strong customer relationships. However, the respondents have responded positively to telemarketing calls and invested in financial products
A Metaphorical Touch of Sai Paranjape’s ‘Sparsh’
Get PDFOn the basis of the real life incident of Ajay Mittal, the film has been able to break the stereotype image of the blind characters and by Naseeruddin Shah Sai has a trusted and malleable actor to realize and implement her vision successfully. The Hindi feature film ‘Sparsh’ (Touch) (1980) directed by Sai Paranjape stars Naseeruddin Shah and Shabana Azmi playing the characters of a visually impaired principal and a sighted teacher of a blind school where both of them fall in love. Though their complexes create a hindrance between their mutual relationships, they try to reconnect and renew through the ‘touch’ of love. The film remains most memorable for the subtle acting of its lead duo besides the tackling of the issue of relationships with the visually handicapped, exhibiting the emotional and perceptional division between the worlds of the ‘blind’ and the ‘sighted’, portrayed by the characters. The National Film Award for Best Hindi Feature Film went to ‘Sparsh’. ‘Sparsh’ won various awards. Naseruddin Shah won the National Award for Best Actor for his acting in this film. ‘Sparsh’ is about the existence and emotion of the Principal and the Children of a Blind School. Sparsh’ has upheld the emotion, sensation and feeling of touch upon which blind people trust in the absence of sight. ‘Sparsh’ directed by Sai Paranjape is one rare narrative love story which a large section of Film Critics does not think anyone has attempted in Hindi film. This exceptional narrative adds a soft emotional dimension to the entire influence of the film. The film has been presented in a realistic manner with less use of highly dramatic and mainstream methods of filmmaking. The viewers therefore can feel the pain of those handicapped persons. Viewers while viewing the blind students might feel pity and sympathy but the film possesses a considerable portion of dialogues and scenes where these feelings of the viewers are sidelined by the dominance of self-confidence and self-reliance. Here, the love story set in emotional surroundings applies metaphors to describe the depth sidelining the normal life love story where the beauty is judged by eyes. Despite the unique touch orchestrated by this film, ‘Sparsh’ has become a classic film. In fact, ‘Sparsh’ is a touching film made with touching vision. Sai Paranjape's realistic vision to tell this beautiful and realistic narrative is admirable because her journey was not through any commercial way. She has kept the essence and realism alive which is worth watching. After all, to be precise, ‘Sparsh’ is a fantastic film. This film is an example of real cinematic art form. It also has an authentic flavour of Indian film culture. This is pure and really heartfelt. The film has exhibited the touch that has been realized by the touch of celluloid, the touch of the Director and Actors and Actresses. ‘Sparsh’ (Touch) has shown us that human beings are ready to touch and be touched.
Bharata and the Bard: A Study on the Aesthetic Interplay using the Concept of Neta from Natyasastra with Major Female Characters from the Plays of William Shakespeare
Get PDFIndian drama and theatre have one of the finest, richest and the longest tradition in the history of dramaturgy, and the success of any literature, be it a text or a play hugely depends upon the playwright, plot and characters. A play needs a Neta or a Hero; who can lead not just the characters on stage but also the audience and inculcate different Rasas along the journey as it reaches its denouement. The concept of Neta and his basic characteristics and the emotions produced by the characters are crucial to fully comprehend the play. Bharata Muni, the Father of Indian theatrical art form, very explicitly mentions the importance of Rasa in his book Natyasastra. The facial and body expressions are major aspects when it comes to staging a drama, it is the essence of the play, which will enable the audience to incorporate different Rasas produced by the characters. Through this paper one can understand the presence of Indian aesthetics and significance of Natyasastra proposed by Bharata Muni in the 1st Century which is relevant even today