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A Study on the‘Hutianbao Cult’ during the Qing Dynasty -Folk Beliefs Surrounding Male Homosexuality and Literati Attitudes-
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Study on marketing communications to reduce aversion to self-driving cars
Get PDFConsumer products and services are targeted to a small group of consumers, but social services cannot be limited to a specific group of consumers. The introduction of a social service will be delayed if public opinion is averse to the service. The introduction of social services requires marketing communication that is not disliked. Therefore, this study investigated the age of advertising models that are not disliked by public opinion for automated vehicles. Results of a randomized controlled trial in an online survey environment revealed that using an older demographic in the advertising model decreases aversion. This study presents useful implications in terms of marketing communication in shaping public opinion.ここに掲載した著作物の利用に関する注意 本著作物の著作権は日本感性工学会に帰属します。本著作物は著作権者である日本感性工学会の許可のもとに掲載するものです。ご利用に当たっては「著作権法」ならびに関連法規に従うことをお願いいたします。journal articl
A Study on the Analytical Models of Governance through Control and Support in Japanese Keiretsu Companies
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水分解および二酸化炭素還元のための非金属酸化物同士を組み合わせた新規Zスキーム型光触媒系およびCサイトをカチオンが占めるタングステンブロンズ構造を有する新規金属酸化物光触媒の開発
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Short-term Wind Speed Prediction Methods based on Machine Learning and its Applied Techniques
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