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Determinants of Marketing Innovations in Small and Medium-Sized Enterprises: An Empirical Study
Get PDFPurpose: This study aims to examine the effects of internal factors (organizational culture and leadership, resources and human capital, technological capabilities) and external pressures (shifts in Consumer Behavior, Competitive Intensity, Institutional and Regulatory Pressures) on marketing innovations in SMEs in Bamenda III, Cameroon
Methods: Based on Schein’s Organizational Culture and Leadership Theory (1985), the resource-based view (RBV) of Barney (1991), and the Dynamic Capabilities Framework (Teece, 2007), the study used a quantitative design. A convenience sampling approach was used to select 133 SMEs, as it was justified on the grounds of its practicality, cost-effectiveness, and accessibility. Multiple correspondence analysis was used to construct indices for organizational culture and leadership, resources and human capital, technological capabilities, shifts in consumer behavior, competitive intensity, and institutional and regulatory factors. The ordinary least squares estimation technique was used to test the hypotheses of the study
Results: Organizational Culture and Leadership (OCL) had a negative and statistically significant effect on marketing innovation, whereas Technological Capabilities (TEC) had a negative but statistically insignificant effect. Resources and Human Capital (RHC) had a negative and significant effect on marketing innovations, and shifts in Consumer Behavior (SCB) exhibited a positive and statistically significant relationship with marketing innovation. that Competitive Intensity (CI) had a positive and statistically significant effect on marketing innovations, and Institutional and Regulatory Pressures (IRP) had a positive and highly significant effect on marketing innovation. A negative and statistically significant effect was observed for firms with 6–7 years of experience, suggesting that older SMEs may exhibit innovation fatigue or strategic inertia, relying on established routines rather than exploring new marketing approaches.
Implications: This study underscores the complex interplay between internal and external factors that influence marketing innovations among SMEs in Bamenda III, Northwest Cameroon. While external pressures like consumer shifts, competitive intensity, and regulatory environment encourage innovation, internal factors such as organizational culture, leadership, and resources can hinder it if not properly managed. For SMEs to remain competitive and sustainable, targeted policies must foster a supportive environment that enhances internal capabilities and leverages external market dynamics
Emotional Intelligence and Employee Performance: Moderating Role of Gender
Get PDFPurpose: The aim of this study is to examine the impact of Emotional Intelligence (EI) on Employee Performance (EP) with the moderation effect of gender in the Bangladeshi service industry, with a specific focus on the banking sector. The study\u27s theoretical basis is grounded in Goleman\u27s (1995) theory of emotional intelligence.
Methods: The study used a structured questionnaire with a sample of 390 bank employees and analyzed the data using SPSS 25 and SmartPLS 4. Partial least squares structural equation modeling (PLS-SEM) was used to test direct and moderating effects.
Results: The findings revealed a significant impact of all EI dimensions on EP, accounting for 70.2% of the variance. Findings also showed that gender moderated the relationships between motivation and EP and between empathy and EP. However, gender did not moderate the relationship between self-awareness, self-regulation, social skills, and EP.
Implications: The study underscores the importance of nurturing employees’ emotional intelligence by providing appropriate care for both male and female staff, particularly to enhance their motivation and empathy. Besides, it extends Goleman’s EI theory in the service-intensive context
Creative Teams Under Ebullient Supervision: Roles of Knowledge Sharing and Creative Self-Efficacy
Get PDFPurpose: This study examined the impact of ebullient supervision styles on employee creativity among 500 bank employees in Bangladesh, employing social exchange theory as the conceptual framework. The study investigated the functions of knowledge sharing as a mediator and creative self-efficacy as a moderator within this relationship.
Methods: Data were collected from 500 bank employees through a three-wave survey. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).
Results: The findings demonstrated a positive association between ebullient supervision and employee creativity, with knowledge sharing serving as a significant mediating factor between the two. The study further revealed that the influence of ebullient supervision on both employee creativity and knowledge sharing was more pronounced when employees possessed higher levels of creative self-efficacy.
Implications: The study provides practical insights for management, highlighting the importance of fostering knowledge-sharing environments and enhancing employees’ creative confidence to stimulate innovation. Managers are encouraged to adopt ebullient supervision styles and actively work to build self-efficacy among their employees to foster a more innovative workforce.
OriginalityThis study advances the organizational behavior literature by incorporating social exchange theory with the concepts of creative self-efficacy and knowledge sharing to elucidate how leadership style impacts creativity outcomes. This integrated approach to understanding the mechanics of creative leadership in a specific cultural context (Bangladesh) provides a unique contribution to the existing body of knowledge
Mapping the Intellectual Structure of Green Bonds Research in Clean Energy Transition
Get PDFPurpose: Green bonds are designed to provide financial resources for deploying affordable and economically viable carbon-friendly energy infrastructures. This paper discusses the research trends, current practices, and future research implications of green bonds in the clean energy transition.
Methods: This study extracted scholarly articles from the Scopus database and used bibliographic analysis to uncover publication trends, research affiliations, geographical contexts, thematic trends, and bibliographic coupling, along with a narrative literature review to assess current practices and pinpoint future research directions for the widespread adoption of clean energy.
Results: Developing countries, particularly those in Asia, have a strong research portfolio on financing the energy transition through green bonds. However, financial markets in developing countries are weak and unorganized, hindering the growth of energy-efficient projects. Policy development, focusing on building energy infrastructure, standard reporting frameworks, stringent regulations, and prioritizing investor confidence, is essential for transitioning to a low-carbon economy.
Implications: Researchers, regulators, and policymakers can make use of the results of the research questions to develop a unique framework regarding the strategic thinking and actionable development plan of green bonds for any positive impact on energy efficiency
Originality: This study employed a systematic, quantitative, and qualitative approach to answer the research questions. The quantitative approach examines the critical areas researchers need to address to support the energy transition through green bond financing. The qualitative approach evaluates the current green bond infrastructure and explores future directions for successfully implementing a renewable energy strategy
Circular Economy and Corporate Sustainability in Bangladesh\u27s Ready-Made Garment Industry: Problems and Prospects
Get PDFPurpose: The ready-made garments sector in Bangladesh contributes to 81.82% of national exports and employs well over four million workers. Nonetheless, this sector encounters substantial challenges in implementing circular economy principles to achieve corporate sustainability. This study identifies essential factors that can enhance corporate sustainability in the ready-made garments sector of emerging economies by addressing significant issues, challenges, and opportunities related to supply chain management, technology, government policies, and circular economy principles. The study presents a research paradigm for achieving corporate sustainability based on a rigorous evaluation of the literature.
Methods: The study employs systematic reviews using the PRISMA strategy to retrieve comprehensive documentation. This methodology enables a comprehensive scoping of exploratory themes, adjusting search terms repeatedly to gather interdisciplinary perspectives on the integration of corporate sustainability into the circular economy.
Results: The research highlights the importance of corporate sustainability within the Bangladeshi ready-made garments sector, focusing on technology, government involvement, supply chain dynamics, and the circular economy. Despite financial limitations, infrastructural challenges, and talent deficiencies, the industry has the potential for environmental, social, economic, and political sustainability.
Originality: This study presents a novel framework that examines the interplay of technological capabilities, supply chain flexibility, governmental influence, and the circular economy within Bangladesh\u27s ready-made garment sector, aiming to achieve corporate sustainability.
Implications: The research offers industry practitioners valuable insights for enhancing technical training, implementing regulatory reforms, and advancing infrastructure development, thereby facilitating an effective transition to a circular economy. This understanding can help governmental entities and industry leaders craft policies that strike a balance between environmental, economic, political, and social responsibilities
Implications of Celebrity Endorsement on Brand Equity: A Study in The Telecommunications Sector of Cameroon
Get PDFPurpose: The increasing reliance on celebrity endorsements in Cameroon\u27s telecommunications sector has raised critical questions about their effectiveness in strengthening brand equity. This study examines the implications of celebrity endorsement (Celebrity trustworthiness, celebrity attractiveness, and celebrity popularity) for consumer brand equity among leading telecommunications companies in Cameroon.
Methods: This study used a quantitative cross-sectional research design. Using a causal research approach, 602 questionnaires were administered both in person and online (via Google Forms) to telecoms subscribers. The multiple correspondence analysis was used to construct indices for celebrity trustworthiness, attractiveness, and popularity. The Ordinary Least Squares (OLS) and the Seemingly Unrelated Regression (SUR) were used to test the hypotheses.
Results: The overall results indicate a positive and significant effect of celebrity endorsement on brand equity in Cameroon\u27s telecommunications industry. All three constructs of celebrity endorsement were positive and significant at the 1% level. Celebrity popularity had the most tremendous impact on Brand equity, followed by celebrity trustworthiness. Celebrity attractiveness had the least impact on brand equity in Cameroon\u27s telecommunications industry.
Implications: The study found that improving celebrity endorsement deals within a company increases consumer brand equity. Managers and Marketers should therefore focus more on getting celebrity endorsers who are popular and credible. Celebrity attractiveness is important, but should not be the main criterion in choosing an endorser. Decision-makers can rely on these insights to make strategic decisions within their companies
Utilizing Dispute Resolution Mechanisms (DRMs) for Conflict Settlement in Public-Private Partnership (PPP) Education Infrastructure Development
Get PDFPurpose: This study explores the deployment of Dispute Resolution Mechanisms (DRMs) in addressing conflicts inherent in Public-Private Partnerships (PPPs) for educational infrastructure, particularly in Nigerian universities.
Methodology: Using purposive sampling, 126 questionnaires were administered to stakeholders, including private investors and university officials involved in PPP procurement. The study analyzed responses using descriptive statistics, including mean values, relative importance index (RII), and Henry Garrett ranking methods, to identify causes of dispute, prevention strategies, and DRM implementation frameworks.
Results: The study identified 21 critical causes of dispute, ranging from excessive contract variations to inadequate risk allocation and trust deficits. Among 13 examined dispute prevention strategies, extensive stakeholder consultations and regular site meetings emerged as the most effective. Fast-track resolution processes were ranked as the most resourceful DRM, while litigation was the least preferred due to inefficiencies and costs.
Implications: The findings emphasize integrating preventive measures and effective DRMs into PPP contracts to reduce disputes, ensure project sustainability, and align stakeholders. The study offers practical recommendations for incorporating DRMs into the PPP framework, enhancing project outcomes, and fostering investor confidence.
Originality: This research provides a novel DRM framework tailored to the peculiarities of PPP conflicts in Nigerian universities, addressing the scarcity of focused studies on this topic.
Limitations: The study is geographically limited to three universities in southwestern Nigeria, and findings may not fully represent other contexts or sectors
Human Resource Management Practices and Employee Commitment:: A Study in Non-Governmental Organizations in Crises Regions in Cameroon
Get PDFPurpose: This study examined the relationship between Human Resource Management Practices (HRMP) and employee commitment in Non-Governmental Organizations (NGOs) operating in crisis-affected regions of Cameroon. The study aimed to investigate how HRMP dimensions, specifically effective communication, justice and fairness practices, employee involvement and participation, and job security, affect the commitment of employees working in fragile humanitarian settings, encompassing affective, normative, and continuance commitment.
Methods: A quantitative approach was employed, using a cross-sectional, correlational research design. Data were collected at a single point in time from staff across 110 NGOs in the South West, North West, and Far North Regions, selected purposively to ensure representation of organizations actively engaged in humanitarian response. Seemingly Unrelated Regression (SUR) and multivariate ordinary least squares (OLS) were used to estimate the effects of HRMP dimensions on employee commitment.
Results: The findings revealed that effective communication had a significant and positive influence on overall, affective, and normative commitment, while exhibiting a negative relationship with continuance commitment. Similarly, job security was positively and significantly associated with overall, affective, and normative commitment, but negatively associated with continuance commitment.
Implications: The study offers actionable insights for NGO managers, policymakers, and donors operating in fragile and conflict-affected contexts by promoting the institutionalization of transparent communication systems and ensuring job security.
Originality: This research contributes to the limited empirical literature on HRMP and employee commitment in crisis-affected environments, particularly within Cameroon’s NGO sector.
Limitations: The study relied on self-reported data collected at a single point in time, which may introduce response bias and limit causal inference. Additionally, the focus on NGOs in three regions of Cameroon limits the generalizability of the findings to other contexts or sectors
Mobile Money and the Dynamics of Income Inequality: Evidence from Arua City, Uganda
Get PDFPurpose: This article examines the relationship between mobile money adoption and income inequality in Arua City, Uganda. Although mobile money is often promoted as a tool for financial inclusion, its distributional outcomes remain underexplored.
Methods: The study uses a mixed qualitative approach, combining household surveys, econometric analysis, and interviews to examine how mobile money affects income disparities. This methodology provides a comprehensive quantitative insight into usage patterns, household income distribution, and individual experiences.
Results: Results indicate that mobile money facilitates financial participation, enhances household resilience, and expands economic opportunities, particularly for marginalized groups. However, unequal uptake driven by differences in education, digital literacy, and access to complementary financial services creates a paradox: while mobile money reduces some barriers to inclusion, it simultaneously risks amplifying socioeconomic divides.
Implications: The study advances the literature on digital finance by highlighting the context-specific mechanisms through which mobile money influences income inequality. Policy implications point to the need for targeted interventions that strengthen digital capabilities, expand access across income groups, and ensure that financial innovation contributes to equitable development.
Performance of Domestic Airlines in Kenya: The Role of Strategic Management Practices
Get PDFPurpose: The study sought to examine the effect of strategic management practices on the performance of domestic airlines in Kenya. This comes when the domestic airlines in Kenya face tremendous challenges orchestrated by dynamics in the operating environment and disruptions in the global markets. Domestic airlines have seen a surge in customer shuns rates due to low customer satisfaction. Moreover, most domestic airline players have faced a steady decline in sales revenues and overall market share. This raises the question of what could be the remedy to upscale organizational performance of domestic airlines. The study specifically addressed the effect of environmental scanning, strategy formulation, strategy implementation, and strategy evaluation on the performance of domestic airlines in Kenya.
Methodology: The study employed a causal research approach and targeted 129 employees from 43 domestic Kenyan airlines. A questionnaire was used to collect primary data, which was analyzed using descriptive and inferential statistics.
Results: The findings revealed that strategic management practices (environmental scanning, strategy formulation, strategy implementation, and strategy evaluation) significantly influenced the performance of domestic airlines in Kenya.
Implications: Domestic airlines should expand and continue performing in the competitive market. Managers have the duty to integrate strategic management practices through vigorous environmental scanning, formulation of strategies that respond to market demands, effective implementation of developed strategies, and evaluation of implemented strategies to ensure they align with the external operating market for enhanced performance