Jurnal Ilmiah Bisnis dan Ekonomi Asia
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The Role of Organizational Commitment in Mediating Perceived Organizational Support on Organizational Citizenship Behavior
No full textThis study aims to empirically examine the influence of Perceived Organizational Support (POS) on Organizational Citizenship Behavior (OCB) with Organizational Commitment (OC) serving as a mediating variable at PT SBC Berkah Bersama. The research employs a quantitative approach using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method for data analysis. The sample consists of 70 front-line employees selected through non-probability sampling with a saturated sampling technique. The findings reveal that POS has a positive and significant effect on both OCB and Organizational Commitment. Furthermore, Organizational Commitment also exerts a positive influence on OCB. The mediation analysis indicates that Organizational Commitment significantly mediates the relationship between POS and OCB, demonstrating a partial mediation effect. This finding suggests that optimal organizational support can enhance employee commitment, which in turn encourages voluntary behavior beyond their formal roles. This study has practical implications for the management of PT SBC Berkah Bersama to strengthen organizational support strategies as an effort to enhance employee loyalty and extra-role behavior
The Influence of Fashion Involvement, Shopping Lifestyle, and Live Streaming Shopping on E-Impulse Buying Fashion Products
No full textThis study aims to analyze the influence of fashion involvement, shopping lifestyle, and live streaming shopping on e-impulse buying of fashion products in TikTok Shop users in Pekanbaru City. The phenomenon of increasing impulse purchases in the context of social commerce is a major concern, especially as TikTok has evolved from a mere entertainment platform to an interactive marketing medium that encourages spontaneous purchase decisions. A quantitative approach was used for the survey method of 100 respondents selected through purposive sampling technique. Data was collected using questionnaires and analyzed by multiple linear regression through SPSS software. The results of the study show that fashion involvement, shopping lifestyle, and live streaming shopping have a positive and significant effect on e-impulse buying of fashion products at TikTok Shop in the city of Pekanbaru. These findings indicate that the higher the consumer engagement with fashion, the stronger their shopping lifestyle, and the more intense the interactive experience through live streaming, the tendency to make impulse purchases also increases. This research offers practical implications for online businesspeople in designing marketing strategies that harness the power of real-time interaction and visual appeal to drive spontaneous purchase decisions
The Opportunities, Challenges, and Strategies in Adopting the Franchising Business Model: A Literature Review
No full textDespite research on the franchising business model has been growing, a comprehensive examination of its opportunities, challenges, and strategies remains insufficient. This study aims to bridge this gap in the existing literature by offering an in-depth analysis of these aspects within a unified dimension. This study employed a literature review method, integrated inclusion criteria, and used document analysis as its research approach. The study analyzed various documents, mainly scholarly works published between 2015 and 2025. By drawing on secondary data, this review demonstrates that franchising offers numerous opportunities for franchisees, such as existing brand awareness and recognition, support from the franchisor, and product or service innovations. However, it also highlights notable challenges, including legal, economic, and cross-cultural barriers, which can hinder the long-term success of franchising operations. Furthermore, this article emphasizes effective strategies used across different enterprises and sectors, such as franchisee characteristics, strategic management, marketing strategies, ethical standards, and technology adoption, all of which help maintain branding, growth, and resilience in a complex and competitive environment. Overall, this review suggests directions for future research to investigate franchise businesses across various industries and settings rigorously
Business Development Strategy through Multi-Method Business Planning
No full textThis study examines the strategic feasibility of reopening PT Mahaka Gemilang Mandiri’s branch in Cianjur, Indonesia, through an innovative business plan integrating localized credit restructuring, community trust, and digital innovation. Utilizing a qualitative case study design, data were triangulated from in-depth interviews, field observations, and financial records. The analytical framework synthesized SWOT, IFAS, and EFAS matrices with entrepreneurial models, including Design Thinking, the Business Model Canvas (BMC), and the Timmons Model. Findings reveal significant market opportunities in restructuring non-performing loans (NPLs) within the MSME and agrarian sectors. The proposed "hybrid trust-digital" model harmonizes personalized financial consultation with technological tools like Early Warning Systems (EWS) and Customer Relationship Management (CRM). Financial analysis confirms robust viability, with a projected net profit of IDR 329 million, a positive NPV of IDR 310 million, an IRR of 22%, and a payback period under two years. This research contributes a pioneering framework by integrating entrepreneurial orientation into the credit restructuring sector, demonstrating how socio-cultural capital and digital modernization synergize to enhance sustainable financial inclusion and regional economic resilience
Brain Rot as a Mediator of Social Media Use, Mental Well-Being, and Employee Productivity
No full textThe rapid advancement of digital technology has intensified the use of social media in daily work activities, yet excessive information exposure may reduce individuals’ cognitive capacity. This study aims to analyze the mediating role of brain rot in the relationship between social media use, mental well-being, and employee productivity. A total of 282 active workers in Indonesia participated as respondents through a survey instrument adapted from previous studies, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that social media use and mental well-being have negative effects on brain rot, while brain rot negatively affects employee productivity. Furthermore, brain rot significantly mediates the relationship between social media use and productivity, as well as the relationship between mental well-being and productivity. These findings highlight that declining cognitive capacity serves as a crucial mechanism linking digital behavior and psychological conditions to work performance, offering empirical contributions to the literature on digital overstimulation and its implications in the workplace, while also providing opportunities for future research on interventions to minimize the negative effects of digital content consumption on productivity
Creative Economy Development: Government Efforts and the Use of Digital Media for MSMEs in East Java
No full textThe purpose of this study is to identify government efforts that have been carried out through the interview and documentation process, especially for the government through the Cooperative and MSMEs service, to identify the use of digital media, to identify the impact of government efforts and the use of digital media, to identify the impact of government efforts and the use of digital media by MSMEs in the field of Batik Crafts by MSMEs. The method used by the researchers was a qualitative approach. The research findings indicate that the government's efforts to develop the creative economy are supported by training facilitated by the department, and the district government, through the Cooperatives, MSMEs, and Trade Department, also provides assistance in business management, including the use of digital media. The research findings on the use of digital media by MSMEs indicate that artisans and entrepreneurs have utilized digital media for marketing activities, with Instagram and TikTok being the most common. Research findings related to the impact of government efforts and the use of digital media can be seen to have a positive impact, namely, it can further improve the competence or quality of artisans in the digital world
The Influence of Consumer Perceptions on Cross-Buying Intention among Apple Product Users in Pekanbaru City
No full textThis study examined the determinants of cross-buying intention within Apple’s product ecosystem among users in Pekanbaru, Indonesia. A quantitative explanatory survey with a deductive design was used to test theory-driven relationships between consumer perceptions and cross-category purchase intentions. Data were collected online from 177 participants; after residency screening, 160 valid responses remained. Constructs comprised perceived product benefit, perceived price attractiveness, perceived convenience, perceived product fit, perceived aesthetic quality, and cross-buying intention. Measurement and structural assessments were conducted using Partial Least Squares Structural Equation Modeling. The measurement model satisfied accepted thresholds for internal consistency, convergent validity, and discriminant validity, and diagnostics indicated no substantive bias from a single measurement source. Structural results showed that perceived aesthetic quality and perceived price attractiveness positively influenced cross-buying intention, whereas perceived convenience, perceived product benefit, and perceived product fit were not significant. The model explained a substantial share of variance in cross-buying intention, indicating strong explanatory power. Overall, the findings suggested that emotional–symbolic value—particularly design coherence and the perception of price as a signal of quality—played a more decisive role than purely functional considerations in motivating cross-category expansion within a premium brand ecosystem. Managerial implications and avenues for future research were outlined
The Relationship Between Digital Marketing, Brand Ambassador, and Product Mixes to Skintific Brand Cosmetic Loyalty to Young Women in Pontianak City
No full textThis study investigates the influence of digital marketing, brand ambassador, and product mixes on the brand loyalty of Skintific cosmetic products among young women in Pontianak, Indonesia. Employing a quantitative causal approach, data were collected via questionnaires from 166 respondents, selected through a quota sampling method across Pontianak's municipalities. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results demonstrate that all three variables—digital marketing, brand ambassador, and product mixes—have a significant positive effect on brand loyalty. Notably, the product mixes emerged as the most influential factor, underscoring the paramount importance of product diversity, quality, and availability in fostering consumer loyalty. Brand ambassador was the second most significant factor, followed by digital marketing. This research provides valuable insights for cosmetic brands, suggesting that while digital and ambassador strategies are effective, the fundamental driver of loyalty lies in a superior product portfolio. The study offers a validated model for understanding brand loyalty dynamics in the competitive Indonesian beauty market
The Influence of Bandwagon Effect, Viral Marketing, and Hedonic Motivation on Impulsive Buying Behavior for Skincare Products on TikTok
No full textThis study aims to analyze the influence of bandwagon effect, viral marketing, and hedonic motivation on impulsive buying behavior of skincare products on TikTok Shop. This study uses a quantitative approach with a survey method of 100 respondents in Pekanbaru City who meet the criteria: actively using TikTok for at least 1 hour per day, having purchased skincare products from TikTok Shop, and being exposed to viral content or live streaming promotions. Data were analyzed using multiple linear regression. The results indicated that the bandwagon effect has a positive and significant effect on impulsiveness; viral marketing has a positive and significant effect on impulsive buying; hedonic motivation has a positive and significant effect on impulsive buying; and the three variables simultaneously have a significant effect on impulsiveness. The study’s results must be interpreted cautiously because online data collection via Google Forms may cause self-selection and non-response bias, limiting representativeness among Pekanbaru TikTok Shop users. Future research should expand the population and location beyond Pekanbaru to improve generalizability and adopt mixed methods by combining quantitative and qualitative approaches to gain more profound insights into consumer psychology and motivation
The Influence of E-Service Quality and E-Trust on E-Satisfaction and E-Loyalty among Shopee Users
No full textThis study investigates the relationships between electronic service quality, electronic trust, electronic satisfaction, and electronic loyalty among Shopee users in Surabaya, Indonesia, addressing ongoing inconsistencies in e-commerce loyalty research. While prior studies often assume electronic satisfaction as a key mediator, this research offers novel empirical evidence challenging that assumption in the context of highly competitive electronic marketplaces. Using a quantitative causal design, data were collected from 248 Shopee users who had made purchases within the past six months and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.1.1.5. The findings demonstrate that website security, convenience, and electronic trust significantly enhance electronic satisfaction, whereas reliability and responsiveness do not. In contrast, electronic loyalty is directly influenced by website security, reliability, and electronic trust, while electronic satisfaction shows no mediating effect. These results contribute theoretically by repositioning electronic trust and security as more central drivers of loyalty than satisfaction in mature e-commerce platforms, thereby extending existing electronic service quality and loyalty models. From a managerial perspective, the study highlights the strategic importance of strengthening transaction security, system reliability, and trust-building mechanisms to sustain user loyalty in increasingly saturated digital commerce environments